玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.6330.432.520.110.0-31.250.1926.6735.710.176.25-5.566.75-23.31-48.1211.66-2.862.4110.43-18.52-28.731980.0-20.16
24Q2 (19)1.2523.76-47.260.110.0-31.250.150.015.380.16-5.88-20.08.80-19.230.3512.00-19.2118.7712.80-23.9551.681980.0-20.16
24Q1 (18)1.01-26.81-60.70.11-35.29-26.670.15-25.0-21.050.17-34.62-5.5610.89-11.5986.614.852.48100.8916.83-10.66140.321980.0-20.16
23Q4 (17)1.3812.2-53.380.176.25-15.00.242.86-4.760.2644.4423.8112.32-5.382.3214.4927.33104.2818.8428.74165.56198-20.16-20.16
23Q3 (16)1.23-48.1-69.330.160.0-23.810.147.69-41.670.18-10.0-10.013.0192.68148.3911.38107.590.1814.6373.41193.412480.0-4.62
23Q2 (15)2.37-7.78-47.910.166.67-33.330.13-31.58-61.760.211.11-13.046.7515.6727.995.49-25.81-26.598.4420.4966.942480.0-4.62
23Q1 (14)2.57-13.18-37.470.15-25.0-28.570.19-9.52-36.670.18-14.29-10.05.84-13.6214.237.394.211.287.00-1.2843.932480.0-4.62
22Q4 (13)2.96-26.18-21.280.2-4.76-4.760.21-12.5-27.590.215.0-27.596.7629.0220.987.0918.54-8.017.0942.25-8.01248-4.62-4.62
22Q3 (12)4.01-11.8757.870.21-12.5-16.00.24-29.41-22.580.2-13.0466.675.24-0.72-46.795.99-19.91-50.964.99-1.335.572600.0-6.14
22Q2 (11)4.5510.7151.160.2414.2941.180.3413.3361.90.2315.091.675.273.23-6.617.472.377.115.053.8826.792600.0-6.14
22Q1 (10)4.119.3130.890.210.010.530.33.453.450.2-31.0353.855.11-8.52-15.567.30-5.36-20.974.87-36.9117.542600.0-6.14
21Q4 (9)3.7648.0332.390.21-16.016.670.29-6.45-3.330.29141.67141.675.59-43.26-11.887.71-36.81-26.997.7163.2582.54260-6.14-6.14
21Q3 (8)2.54-15.610.00.2547.0619.050.3147.62121.430.120.0-40.09.8474.2719.0512.2074.93121.434.7218.5-40.02770.0-10.93
21Q2 (7)3.01-4.1400.17-10.5300.21-27.5900.12-7.6905.65-6.6606.98-24.4603.99-3.7102770.00
21Q1 (6)3.1410.5600.195.5600.29-3.3300.138.3306.05-4.5309.24-12.5704.14-2.0202770.00
20Q4 (5)2.8411.8100.18-14.2900.3114.2900.12-40.006.34-23.34010.5691.6504.23-46.340277-10.930
20Q3 (4)2.5400.00.2100.00.1400.00.200.08.2700.05.5100.07.8700.031100.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)7.57-51.570.65-24.420.66-40.00.81-3.578.5956.068.7223.8810.7099.12480.0
2022 (9)15.6325.440.864.881.10.00.8427.275.50-16.397.04-20.285.371.46248-4.62
2021 (8)12.4624.480.826.491.112.240.660.06.58-14.458.83-9.835.30-19.66260-6.14
2020 (7)10.01-14.880.77-33.040.98-34.670.66-25.847.69-21.349.79-23.246.59-12.88277-10.93
2019 (6)11.76-23.781.15-25.321.5-6.830.8923.619.78-2.0212.7622.247.5762.19311-30.58
2018 (5)15.43-4.221.547.691.61-2.420.722.869.9812.4410.431.884.677.39448-3.45
2017 (4)16.11-13.991.43-10.061.65-10.810.7-9.098.884.5610.243.694.355.694640
2016 (3)18.731.241.59-10.671.852.780.77-15.388.49-11.779.881.524.11-16.4200
2015 (2)18.501.7801.800.9109.6209.7304.92000

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