- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 0.43 | 186.67 | 138.89 | 0.05 | 66.67 | 66.67 | 0.15 | 0.0 | 0.0 | 0.06 | 50.0 | 0.0 | 11.63 | -41.86 | -30.23 | 34.88 | -65.12 | -58.14 | 13.95 | -47.67 | -58.14 | 160 | 0.0 | -14.44 |
| 24Q1 (19) | 0.15 | -53.12 | -50.0 | 0.03 | -25.0 | 0.0 | 0.15 | 0.0 | -11.76 | 0.04 | -20.0 | -33.33 | 20.00 | 60.0 | 100.0 | 100.00 | 113.33 | 76.47 | 26.67 | 70.67 | 33.33 | 160 | 0.0 | -14.44 |
| 23Q4 (18) | 0.32 | 77.78 | -31.91 | 0.04 | 33.33 | 0.0 | 0.15 | 0.0 | -6.25 | 0.05 | -16.67 | -44.44 | 12.50 | -25.0 | 46.88 | 46.88 | -43.75 | 37.7 | 15.62 | -53.12 | -18.4 | 160 | -14.44 | -14.44 |
| 23Q3 (17) | 0.18 | 0.0 | -68.97 | 0.03 | 0.0 | -40.0 | 0.15 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 16.67 | 0.0 | 93.33 | 83.33 | 0.0 | 222.22 | 33.33 | 0.0 | 222.22 | 187 | 0.0 | -19.4 |
| 23Q2 (16) | 0.18 | -40.0 | -58.14 | 0.03 | 0.0 | -25.0 | 0.15 | -11.76 | -6.25 | 0.06 | 0.0 | -25.0 | 16.67 | 66.67 | 79.17 | 83.33 | 47.06 | 123.96 | 33.33 | 66.67 | 79.17 | 187 | 0.0 | -19.4 |
| 23Q1 (15) | 0.3 | -36.17 | 15.38 | 0.03 | -25.0 | -25.0 | 0.17 | 6.25 | 13.33 | 0.06 | -33.33 | 20.0 | 10.00 | 17.5 | -35.0 | 56.67 | 66.46 | -1.78 | 20.00 | 4.44 | 4.0 | 187 | 0.0 | -19.4 |
| 22Q4 (14) | 0.47 | -18.97 | -79.48 | 0.04 | -20.0 | -50.0 | 0.16 | 6.67 | 0.0 | 0.09 | 50.0 | -25.0 | 8.51 | -1.28 | 143.62 | 34.04 | 31.63 | 387.23 | 19.15 | 85.11 | 265.43 | 187 | -19.4 | -19.4 |
| 22Q3 (13) | 0.58 | 34.88 | -64.2 | 0.05 | 25.0 | -16.67 | 0.15 | -6.25 | 0.0 | 0.06 | -25.0 | -45.45 | 8.62 | -7.33 | 132.76 | 25.86 | -30.5 | 179.31 | 10.34 | -44.4 | 52.35 | 232 | 0.0 | -20.0 |
| 22Q2 (12) | 0.43 | 65.38 | -57.84 | 0.04 | 0.0 | -42.86 | 0.16 | 6.67 | -5.88 | 0.08 | 60.0 | -33.33 | 9.30 | -39.53 | 35.55 | 37.21 | -35.5 | 123.26 | 18.60 | -3.26 | 58.14 | 232 | 0.0 | -20.0 |
| 22Q1 (11) | 0.26 | -88.65 | -54.39 | 0.04 | -50.0 | -42.86 | 0.15 | -6.25 | -16.67 | 0.05 | -58.33 | -50.0 | 15.38 | 340.38 | 25.27 | 57.69 | 725.72 | 82.69 | 19.23 | 266.99 | 9.62 | 232 | 0.0 | -20.0 |
| 21Q4 (10) | 2.29 | 41.36 | 84.68 | 0.08 | 33.33 | 14.29 | 0.16 | 6.67 | -30.43 | 0.12 | 9.09 | 9.09 | 3.49 | -5.68 | -38.12 | 6.99 | -24.54 | -62.33 | 5.24 | -22.83 | -40.93 | 232 | -20.0 | -20.0 |
| 21Q3 (9) | 1.62 | 58.82 | 8.0 | 0.06 | -14.29 | -33.33 | 0.15 | -11.76 | 0.0 | 0.11 | -8.33 | 22.22 | 3.70 | -46.03 | -38.27 | 9.26 | -44.44 | -7.41 | 6.79 | -42.28 | 13.17 | 290 | 0.0 | -29.1 |
| 21Q2 (8) | 1.02 | 78.95 | 75.86 | 0.07 | 0.0 | -22.22 | 0.17 | -5.56 | 0.0 | 0.12 | 20.0 | 33.33 | 6.86 | -44.12 | -55.77 | 16.67 | -47.22 | -43.14 | 11.76 | -32.94 | -24.18 | 290 | 0.0 | -29.1 |
| 21Q1 (7) | 0.57 | -54.03 | -13.64 | 0.07 | 0.0 | -30.0 | 0.18 | -21.74 | 20.0 | 0.1 | -9.09 | 25.0 | 12.28 | 117.54 | -18.95 | 31.58 | 70.25 | 38.95 | 17.54 | 97.77 | 44.74 | 290 | 0.0 | -43.91 |
| 20Q4 (6) | 1.24 | -17.33 | 69.86 | 0.07 | -22.22 | -46.15 | 0.23 | 53.33 | 4.55 | 0.11 | 22.22 | 0.0 | 5.65 | -5.91 | -68.3 | 18.55 | 85.48 | -38.45 | 8.87 | 47.85 | -41.13 | 290 | -29.1 | -43.91 |
| 20Q3 (5) | 1.5 | 158.62 | 27.12 | 0.09 | 0.0 | -18.18 | 0.15 | -11.76 | -6.25 | 0.09 | 0.0 | -30.77 | 6.00 | -61.33 | -35.64 | 10.00 | -65.88 | -26.25 | 6.00 | -61.33 | -45.54 | 409 | 0.0 | -20.89 |
| 20Q2 (4) | 0.58 | -12.12 | 0.0 | 0.09 | -10.0 | 0.0 | 0.17 | 13.33 | 0.0 | 0.09 | 12.5 | 0.0 | 15.52 | 2.41 | 0.0 | 29.31 | 28.97 | 0.0 | 15.52 | 28.02 | 0.0 | 409 | -20.89 | 0.0 |
| 20Q1 (3) | 0.66 | -9.59 | 0.0 | 0.1 | -23.08 | 0.0 | 0.15 | -31.82 | 0.0 | 0.08 | -27.27 | 0.0 | 15.15 | -14.92 | 0.0 | 22.73 | -24.59 | 0.0 | 12.12 | -19.56 | 0.0 | 517 | 0.0 | 0.0 |
| 19Q4 (2) | 0.73 | -38.14 | 0.0 | 0.13 | 18.18 | 0.0 | 0.22 | 37.5 | 0.0 | 0.11 | -15.38 | 0.0 | 17.81 | 91.03 | 0.0 | 30.14 | 122.26 | 0.0 | 15.07 | 36.78 | 0.0 | 517 | 0.0 | 0.0 |
| 19Q3 (1) | 1.18 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 9.32 | 0.0 | 0.0 | 13.56 | 0.0 | 0.0 | 11.02 | 0.0 | 0.0 | 517 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 0.98 | -43.68 | 0.14 | -17.65 | 0.63 | 1.61 | 0.23 | -20.69 | 14.29 | 46.22 | 64.29 | 80.41 | 23.47 | 40.82 | 187 | 0.0 |
| 2022 (9) | 1.74 | -68.36 | 0.17 | -37.04 | 0.62 | -6.06 | 0.29 | -35.56 | 9.77 | 99.02 | 35.63 | 196.93 | 16.67 | 103.7 | 187 | -19.4 |
| 2021 (8) | 5.5 | 38.19 | 0.27 | -22.86 | 0.66 | -7.04 | 0.45 | 21.62 | 4.91 | -44.18 | 12.00 | -32.73 | 8.18 | -11.99 | 232 | -20.0 |
| 2020 (7) | 3.98 | -34.86 | 0.35 | -28.57 | 0.71 | -4.05 | 0.37 | -19.57 | 8.79 | 9.66 | 17.84 | 47.29 | 9.30 | 23.48 | 290 | -29.1 |
| 2019 (6) | 6.11 | -21.97 | 0.49 | -5.77 | 0.74 | -1.33 | 0.46 | 2.22 | 8.02 | 20.76 | 12.11 | 26.44 | 7.53 | 31.0 | 409 | -20.89 |
| 2018 (5) | 7.83 | 11.86 | 0.52 | -1.89 | 0.75 | -3.85 | 0.45 | -4.26 | 6.64 | -12.29 | 9.58 | -14.04 | 5.75 | -14.4 | 517 | 12.15 |
| 2017 (4) | 7.0 | -33.33 | 0.53 | -23.19 | 0.78 | -23.53 | 0.47 | 67.86 | 7.57 | 15.22 | 11.14 | 14.71 | 6.71 | 151.79 | 461 | -4.36 |
| 2016 (3) | 10.5 | -1.59 | 0.69 | -11.54 | 1.02 | 7.37 | 0.28 | -6.67 | 6.57 | -10.11 | 9.71 | 9.11 | 2.67 | -5.16 | 482 | -18.17 |
| 2015 (2) | 10.67 | 3.49 | 0.78 | 14.71 | 0.95 | 2.15 | 0.3 | -3.23 | 7.31 | 10.84 | 8.90 | -1.3 | 2.81 | -6.49 | 589 | -35.35 |
| 2014 (1) | 10.31 | -7.95 | 0.68 | -1.45 | 0.93 | -9.71 | 0.31 | 0.0 | 6.60 | 0 | 9.02 | 0 | 3.01 | 0 | 911 | 9.5 |
