- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q2 (20) | 0 | 0 | 0 | 0 | 0 | 0 | 0.04 | 33.33 | 33.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 33.33 | 0.0 | 0.0 | 0.00 | 0 | 0 | 13 | 0.0 | 0.0 |
24Q1 (19) | 0 | 0 | 0 | 0 | 0 | -100.0 | 0.03 | -25.0 | -25.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 33.33 | 0.0 | 0.0 | 0.00 | 0 | 0 | 13 | 0.0 | 0.0 |
23Q4 (18) | 0 | 0 | -100.0 | 0 | 0 | 0 | 0.04 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 33.33 | 0.0 | 0.0 | 0.00 | 0 | 0 | 13 | 0.0 | 0.0 |
23Q3 (17) | 0 | 0 | 0 | 0 | 0 | 0 | 0.04 | 33.33 | -60.0 | 0 | 0 | 100.0 | 0.00 | 0 | 0 | 33.33 | 0.0 | -92.86 | 0.00 | 0 | -100.0 | 13 | 0.0 | 0.0 |
23Q2 (16) | 0 | 0 | 0 | 0 | -100.0 | 0 | 0.03 | -25.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 33.33 | 0.0 | -92.86 | 0.00 | 0 | -100.0 | 13 | 0.0 | 30.0 |
23Q1 (15) | 0 | -100.0 | 0 | 0.01 | 0 | 0 | 0.04 | 0.0 | -20.0 | 0 | 0 | -100.0 | 0.00 | 0 | 0 | 33.33 | 0.0 | -92.86 | 0.00 | 0 | -100.0 | 13 | 0.0 | 18.18 |
22Q4 (14) | 0.12 | 0 | 300.0 | 0 | 0 | 0 | 0.04 | -60.0 | -71.43 | 0 | 100.0 | -100.0 | 0.00 | 0 | 0 | 33.33 | -92.86 | -92.86 | 0.00 | -100.0 | -100.0 | 13 | 0.0 | -7.14 |
22Q3 (13) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0.1 | 0 | 11.11 | -0.01 | 0 | 0.0 | 0.00 | 0 | -100.0 | 466.67 | 0.0 | 159.26 | 100.00 | 0.0 | 600.0 | 13 | 30.0 | -23.53 |
22Q2 (12) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0.00 | 0 | -100.0 | 466.67 | 0.0 | 100.0 | 100.00 | 0.0 | 200.0 | 10 | -9.09 | -41.18 |
22Q1 (11) | 0 | -100.0 | -100.0 | 0 | 0 | -100.0 | 0.05 | -64.29 | -16.67 | 0.01 | -66.67 | -50.0 | 0.00 | 0 | -100.0 | 466.67 | 0.0 | 444.44 | 100.00 | 0.0 | 250.0 | 11 | -21.43 | -47.62 |
21Q4 (10) | 0.03 | -40.0 | -25.0 | 0 | -100.0 | -100.0 | 0.14 | 55.56 | 133.33 | 0.03 | 400.0 | 0.0 | 0.00 | -100.0 | -100.0 | 466.67 | 159.26 | 211.11 | 100.00 | 600.0 | 33.33 | 14 | -17.65 | -50.0 |
21Q3 (9) | 0.05 | 66.67 | -58.33 | 0.01 | -50.0 | -75.0 | 0.09 | 28.57 | 50.0 | -0.01 | -200.0 | -200.0 | 20.00 | -70.0 | -40.0 | 180.00 | -22.86 | 260.0 | -20.00 | -160.0 | -340.0 | 17 | 0.0 | -39.29 |
21Q2 (8) | 0.03 | -57.14 | 200.0 | 0.02 | 100.0 | 0.0 | 0.07 | 16.67 | 16.67 | 0.01 | -50.0 | -50.0 | 66.67 | 366.67 | -66.67 | 233.33 | 172.22 | -61.11 | 33.33 | 16.67 | -83.33 | 17 | -19.05 | -37.04 |
21Q1 (7) | 0.07 | 75.0 | 600.0 | 0.01 | -66.67 | -50.0 | 0.06 | 0.0 | -33.33 | 0.02 | -33.33 | 0 | 14.29 | -80.95 | -92.86 | 85.71 | -42.86 | -90.48 | 28.57 | -61.9 | 0 | 21 | -25.0 | -12.5 |
20Q4 (6) | 0.04 | -66.67 | 0.0 | 0.03 | -25.0 | 0 | 0.06 | 0.0 | -33.33 | 0.03 | 200.0 | 0 | 75.00 | 125.0 | 0 | 150.00 | 200.0 | -33.33 | 75.00 | 800.0 | 0 | 28 | 0.0 | 40.0 |
20Q3 (5) | 0.12 | 1100.0 | 1100.0 | 0.04 | 100.0 | 0 | 0.06 | 0.0 | -33.33 | 0.01 | -50.0 | 0 | 33.33 | -83.33 | 0 | 50.00 | -91.67 | -94.44 | 8.33 | -95.83 | 0 | 28 | 3.7 | 40.0 |
20Q2 (4) | 0.01 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.06 | -33.33 | 0.0 | 0.02 | 0 | 0.0 | 200.00 | 0.0 | 0.0 | 600.00 | -33.33 | 0.0 | 200.00 | 0 | 0.0 | 27 | 12.5 | 0.0 |
20Q1 (3) | 0.01 | -75.0 | 0.0 | 0.02 | 0 | 0.0 | 0.09 | 0.0 | 0.0 | 0 | 0 | 0.0 | 200.00 | 0 | 0.0 | 900.00 | 300.0 | 0.0 | 0.00 | 0 | 0.0 | 24 | 20.0 | 0.0 |
19Q4 (2) | 0.04 | 300.0 | 0.0 | 0 | 0 | 0.0 | 0.09 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 225.00 | -75.0 | 0.0 | 0.00 | 0 | 0.0 | 20 | 0.0 | 0.0 |
19Q3 (1) | 0.01 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 900.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 20 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 0 | 0 | 0.01 | 0.0 | 0.15 | -44.44 | 0 | 0 | 7.69 | 0.0 | 207.69 | 0.0 | 0.00 | 0 | 13 | 0.0 |
2022 (9) | 0.13 | -27.78 | 0.01 | -80.0 | 0.27 | -22.86 | 0 | 0 | 7.69 | -72.31 | 207.69 | 6.81 | 0.00 | 0 | 13 | -7.14 |
2021 (8) | 0.18 | -5.26 | 0.05 | -54.55 | 0.35 | 29.63 | 0.05 | -16.67 | 27.78 | -52.02 | 194.44 | 36.83 | 27.78 | -12.04 | 14 | -50.0 |
2020 (7) | 0.19 | -17.39 | 0.11 | 1000.0 | 0.27 | -20.59 | 0.06 | 0 | 57.89 | 1231.58 | 142.11 | -3.87 | 31.58 | 0 | 28 | 16.67 |
2019 (6) | 0.23 | -77.45 | 0.01 | -75.0 | 0.34 | -35.85 | 0 | 0 | 4.35 | 10.87 | 147.83 | 184.5 | 0.00 | 0 | 24 | -33.33 |
2018 (5) | 1.02 | -61.22 | 0.04 | -20.0 | 0.53 | 60.61 | 0 | 0 | 3.92 | 106.27 | 51.96 | 314.11 | 0.00 | 0 | 36 | 50.0 |
2017 (4) | 2.63 | -54.58 | 0.05 | -37.5 | 0.33 | 13.79 | 0 | 0 | 1.90 | 37.6 | 12.55 | 150.52 | 0.00 | 0 | 24 | 20.0 |
2016 (3) | 5.79 | -44.91 | 0.08 | 14.29 | 0.29 | -27.5 | 0 | 0 | 1.38 | 107.45 | 5.01 | 31.6 | 0.00 | 0 | 20 | 0.0 |
2015 (2) | 10.51 | -41.48 | 0.07 | -83.33 | 0.4 | -21.57 | 0 | 0 | 0.67 | -71.52 | 3.81 | 34.03 | 0.00 | 0 | 20 | -66.67 |
2014 (1) | 17.96 | 7.03 | 0.42 | 5.0 | 0.51 | -29.17 | 0 | 0 | 2.34 | 0 | 2.84 | 0 | 0.00 | 0 | 60 | 0.0 |