- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 4.88 | 2.74 | 14.82 | 0.88 | 18.92 | 87.23 | 0.56 | -23.29 | -12.5 | 0.97 | -5.83 | 67.24 | 18.03 | 15.75 | 63.06 | 11.48 | -25.33 | -23.8 | 19.88 | -8.33 | 45.65 | 1056 | 0.0 | -4.95 |
| 24Q2 (19) | 4.75 | 1.5 | 11.5 | 0.74 | -8.64 | -2.63 | 0.73 | 15.87 | 28.07 | 1.03 | 87.27 | 114.58 | 15.58 | -9.99 | -12.68 | 15.37 | 14.17 | 14.86 | 21.68 | 84.51 | 92.45 | 1056 | 0.0 | -4.95 |
| 24Q1 (18) | 4.68 | -4.49 | 12.77 | 0.81 | -2.41 | 9.46 | 0.63 | -1.56 | 6.78 | 0.55 | -36.05 | 10.0 | 17.31 | 2.18 | -2.94 | 13.46 | 3.06 | -5.31 | 11.75 | -33.04 | -2.46 | 1056 | 0.0 | -4.95 |
| 23Q4 (17) | 4.9 | 15.29 | -17.92 | 0.83 | 76.6 | -30.83 | 0.64 | 0.0 | -7.25 | 0.86 | 48.28 | 38.71 | 16.94 | 53.17 | -15.73 | 13.06 | -13.27 | 13.01 | 17.55 | 28.61 | 69.0 | 1056 | -4.95 | -4.95 |
| 23Q3 (16) | 4.25 | -0.23 | -24.78 | 0.47 | -38.16 | -58.41 | 0.64 | 12.28 | 42.22 | 0.58 | 20.83 | 13.73 | 11.06 | -38.01 | -44.71 | 15.06 | 12.54 | 89.07 | 13.65 | 21.12 | 51.19 | 1111 | 0.0 | 3.45 |
| 23Q2 (15) | 4.26 | 2.65 | -25.65 | 0.76 | 2.7 | -13.64 | 0.57 | -3.39 | -21.92 | 0.48 | -4.0 | 9.09 | 17.84 | 0.05 | 16.17 | 13.38 | -5.88 | 5.03 | 11.27 | -6.48 | 46.73 | 1111 | 0.0 | 3.45 |
| 23Q1 (14) | 4.15 | -30.49 | -12.82 | 0.74 | -38.33 | -6.33 | 0.59 | -14.49 | 7.27 | 0.5 | -19.35 | 11.11 | 17.83 | -11.29 | 7.44 | 14.22 | 23.01 | 23.04 | 12.05 | 16.01 | 27.44 | 1111 | 0.0 | 3.45 |
| 22Q4 (13) | 5.97 | 5.66 | 24.9 | 1.2 | 6.19 | 60.0 | 0.69 | 53.33 | 35.29 | 0.62 | 21.57 | 12.73 | 20.10 | 0.5 | 28.11 | 11.56 | 45.11 | 8.33 | 10.39 | 15.05 | -9.74 | 1111 | 3.45 | 3.45 |
| 22Q3 (12) | 5.65 | -1.4 | 13.91 | 1.13 | 28.41 | 37.8 | 0.45 | -38.36 | -38.36 | 0.51 | 15.91 | 10.87 | 20.00 | 30.23 | 20.98 | 7.96 | -37.48 | -45.88 | 9.03 | 17.55 | -2.67 | 1074 | 0.0 | 0.66 |
| 22Q2 (11) | 5.73 | 20.38 | 38.74 | 0.88 | 11.39 | 41.94 | 0.73 | 32.73 | 40.38 | 0.44 | -2.22 | 12.82 | 15.36 | -7.46 | 2.3 | 12.74 | 10.26 | 1.18 | 7.68 | -18.77 | -18.68 | 1074 | 0.0 | 0.66 |
| 22Q1 (10) | 4.76 | -0.42 | 2.59 | 0.79 | 5.33 | -5.95 | 0.55 | 7.84 | -11.29 | 0.45 | -18.18 | -6.25 | 16.60 | 5.78 | -8.32 | 11.55 | 8.3 | -13.53 | 9.45 | -17.84 | -8.61 | 1074 | 0.0 | 0.66 |
| 21Q4 (9) | 4.78 | -3.63 | -5.72 | 0.75 | -8.54 | 2.74 | 0.51 | -30.14 | -3.77 | 0.55 | 19.57 | 0.0 | 15.69 | -5.09 | 8.97 | 10.67 | -27.51 | 2.06 | 11.51 | 24.07 | 6.07 | 1074 | 0.66 | 0.66 |
| 21Q3 (8) | 4.96 | 20.1 | 10.47 | 0.82 | 32.26 | 17.14 | 0.73 | 40.38 | 32.73 | 0.46 | 17.95 | -31.34 | 16.53 | 10.13 | 6.04 | 14.72 | 16.89 | 20.15 | 9.27 | -1.79 | -37.85 | 1067 | 0.0 | 9.21 |
| 21Q2 (7) | 4.13 | -10.99 | 15.04 | 0.62 | -26.19 | 8.77 | 0.52 | -16.13 | -3.7 | 0.39 | -18.75 | -36.07 | 15.01 | -17.08 | -5.45 | 12.59 | -5.77 | -16.29 | 9.44 | -8.72 | -44.43 | 1067 | 0.0 | 9.21 |
| 21Q1 (6) | 4.64 | -8.48 | 31.44 | 0.84 | 15.07 | 140.0 | 0.62 | 16.98 | 5.08 | 0.48 | -12.73 | -26.15 | 18.10 | 25.73 | 82.59 | 13.36 | 27.82 | -20.05 | 10.34 | -4.64 | -43.82 | 1067 | 0.0 | 17.38 |
| 20Q4 (5) | 5.07 | 12.92 | -32.49 | 0.73 | 4.29 | -29.13 | 0.53 | -3.64 | -36.9 | 0.55 | -17.91 | -19.12 | 14.40 | -7.64 | 4.98 | 10.45 | -14.66 | -6.54 | 10.85 | -27.3 | 19.81 | 1067 | 9.21 | 17.38 |
| 20Q3 (4) | 4.49 | 25.07 | 0.0 | 0.7 | 22.81 | 0.0 | 0.55 | 1.85 | 0.0 | 0.67 | 9.84 | 0.0 | 15.59 | -1.81 | 0.0 | 12.25 | -18.56 | 0.0 | 14.92 | -12.18 | 0.0 | 977 | 0.0 | 0.0 |
| 20Q2 (3) | 3.59 | 1.7 | 0.0 | 0.57 | 62.86 | 0.0 | 0.54 | -8.47 | 0.0 | 0.61 | -6.15 | 0.0 | 15.88 | 60.14 | 0.0 | 15.04 | -10.0 | 0.0 | 16.99 | -7.72 | 0.0 | 977 | 7.48 | 0.0 |
| 20Q1 (2) | 3.53 | -53.0 | 0.0 | 0.35 | -66.02 | 0.0 | 0.59 | -29.76 | 0.0 | 0.65 | -4.41 | 0.0 | 9.92 | -27.71 | 0.0 | 16.71 | 49.43 | 0.0 | 18.41 | 103.36 | 0.0 | 909 | 0.0 | 0.0 |
| 19Q4 (1) | 7.51 | 0.0 | 0.0 | 1.03 | 0.0 | 0.0 | 0.84 | 0.0 | 0.0 | 0.68 | 0.0 | 0.0 | 13.72 | 0.0 | 0.0 | 11.19 | 0.0 | 0.0 | 9.05 | 0.0 | 0.0 | 909 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 17.56 | -20.58 | 2.79 | -30.25 | 2.44 | 0.83 | 2.42 | 19.8 | 15.89 | -12.18 | 13.90 | 26.95 | 13.78 | 50.84 | 1111 | 0.0 |
| 2022 (9) | 22.11 | 19.51 | 4.0 | 32.01 | 2.42 | 1.68 | 2.02 | 7.45 | 18.09 | 10.46 | 10.95 | -14.92 | 9.14 | -10.1 | 1111 | 3.45 |
| 2021 (8) | 18.5 | 10.84 | 3.03 | 28.39 | 2.38 | 7.69 | 1.88 | -24.19 | 16.38 | 15.83 | 12.86 | -2.84 | 10.16 | -31.61 | 1074 | 0.66 |
| 2020 (7) | 16.69 | -23.19 | 2.36 | -14.8 | 2.21 | -11.6 | 2.48 | -2.75 | 14.14 | 10.93 | 13.24 | 15.09 | 14.86 | 26.62 | 1067 | 9.21 |
| 2019 (6) | 21.73 | 8.27 | 2.77 | 11.24 | 2.5 | 10.13 | 2.55 | 26.87 | 12.75 | 2.75 | 11.50 | 1.72 | 11.73 | 17.17 | 977 | 7.48 |
| 2018 (5) | 20.07 | 10.27 | 2.49 | 48.21 | 2.27 | 5.58 | 2.01 | 25.62 | 12.41 | 34.4 | 11.31 | -4.26 | 10.01 | 13.92 | 909 | 2.36 |
| 2017 (4) | 18.2 | 4.6 | 1.68 | 12.0 | 2.15 | -3.15 | 1.6 | 14.29 | 9.23 | 7.08 | 11.81 | -7.41 | 8.79 | 9.26 | 888 | 35.16 |
| 2016 (3) | 17.4 | 8.07 | 1.5 | -22.28 | 2.22 | 10.45 | 1.4 | 18.64 | 8.62 | -28.09 | 12.76 | 2.2 | 8.05 | 9.78 | 657 | 2.5 |
| 2015 (2) | 16.1 | 5.57 | 1.93 | 14.2 | 2.01 | 8.65 | 1.18 | 28.26 | 11.99 | 8.17 | 12.48 | 2.91 | 7.33 | 21.49 | 641 | 3.05 |
| 2014 (1) | 15.25 | -2.31 | 1.69 | -22.12 | 1.85 | 12.12 | 0.92 | -8.91 | 11.08 | 0 | 12.13 | 0 | 6.03 | 0 | 622 | 1.8 |
