- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 34.26 | 9.18 | 10.62 | 2.16 | 9.64 | 14.29 | 2.38 | 10.19 | 23.32 | 0.22 | 69.23 | 46.67 | 6.30 | 0.43 | 3.31 | 6.95 | 0.92 | 11.47 | 0.64 | 55.0 | 32.58 | 7515 | 0.0 | 1.32 |
| 24Q2 (19) | 31.38 | 11.47 | -0.48 | 1.97 | -0.51 | -3.9 | 2.16 | 6.4 | 12.5 | 0.13 | -40.91 | -13.33 | 6.28 | -10.75 | -3.44 | 6.88 | -4.55 | 13.04 | 0.41 | -46.99 | -12.92 | 7515 | 0.0 | 1.32 |
| 24Q1 (18) | 28.15 | -8.75 | -14.54 | 1.98 | -5.71 | -18.18 | 2.03 | 7.41 | 1.5 | 0.22 | 69.23 | 57.14 | 7.03 | 3.33 | -4.26 | 7.21 | 17.71 | 18.77 | 0.78 | 85.46 | 83.88 | 7515 | 0.0 | 1.32 |
| 23Q4 (17) | 30.85 | -0.39 | -14.09 | 2.1 | 11.11 | -13.93 | 1.89 | -2.07 | -1.56 | 0.13 | -13.33 | 0.0 | 6.81 | 11.54 | 0.18 | 6.13 | -1.69 | 14.58 | 0.42 | -13.0 | 16.4 | 7515 | 1.32 | 1.32 |
| 23Q3 (16) | 30.97 | -1.78 | -3.19 | 1.89 | -7.8 | -18.53 | 1.93 | 0.52 | 15.57 | 0.15 | 0.0 | 36.36 | 6.10 | -6.14 | -15.85 | 6.23 | 2.34 | 19.38 | 0.48 | 1.81 | 40.85 | 7417 | 0.0 | -14.41 |
| 23Q2 (15) | 31.53 | -4.28 | -20.6 | 2.05 | -15.29 | -22.05 | 1.92 | -4.0 | -1.03 | 0.15 | 7.14 | -16.67 | 6.50 | -11.5 | -1.83 | 6.09 | 0.29 | 24.65 | 0.48 | 11.93 | 4.95 | 7417 | 0.0 | -14.41 |
| 23Q1 (14) | 32.94 | -8.27 | -20.53 | 2.42 | -0.82 | 2.11 | 2.0 | 4.17 | 5.82 | 0.14 | 7.69 | 16.67 | 7.35 | 8.12 | 28.49 | 6.07 | 13.56 | 33.16 | 0.43 | 17.4 | 46.81 | 7417 | 0.0 | -14.41 |
| 22Q4 (13) | 35.91 | 12.25 | -19.07 | 2.44 | 5.17 | 27.08 | 1.92 | 14.97 | -17.24 | 0.13 | 18.18 | -7.14 | 6.79 | -6.31 | 57.02 | 5.35 | 2.42 | 2.26 | 0.36 | 5.28 | 14.73 | 7417 | -14.41 | -14.41 |
| 22Q3 (12) | 31.99 | -19.44 | -11.41 | 2.32 | -11.79 | 13.17 | 1.67 | -13.92 | -22.69 | 0.11 | -38.89 | 10.0 | 7.25 | 9.5 | 27.75 | 5.22 | 6.86 | -12.73 | 0.34 | -24.14 | 24.17 | 8666 | 0.0 | 17.51 |
| 22Q2 (11) | 39.71 | -4.2 | 13.68 | 2.63 | 10.97 | 30.85 | 1.94 | 2.65 | 22.78 | 0.18 | 50.0 | 63.64 | 6.62 | 15.83 | 15.1 | 4.89 | 7.14 | 8.0 | 0.45 | 56.57 | 43.94 | 8666 | 0.0 | 17.51 |
| 22Q1 (10) | 41.45 | -6.58 | 27.15 | 2.37 | 23.44 | 19.1 | 1.89 | -18.53 | 26.0 | 0.12 | -14.29 | 20.0 | 5.72 | 32.13 | -6.33 | 4.56 | -12.8 | -0.9 | 0.29 | -8.25 | -5.62 | 8666 | 0.0 | 17.51 |
| 21Q4 (9) | 44.37 | 22.87 | 46.82 | 1.92 | -6.34 | -5.42 | 2.32 | 7.41 | 53.64 | 0.14 | 40.0 | 55.56 | 4.33 | -23.78 | -35.58 | 5.23 | -12.59 | 4.64 | 0.32 | 13.94 | 5.95 | 8666 | 17.51 | 17.51 |
| 21Q3 (8) | 36.11 | 3.38 | 12.04 | 2.05 | 1.99 | 12.64 | 2.16 | 36.71 | 48.97 | 0.1 | -9.09 | 25.0 | 5.68 | -1.34 | 0.53 | 5.98 | 32.24 | 32.96 | 0.28 | -12.06 | 11.57 | 7375 | 0.0 | 29.39 |
| 21Q2 (7) | 34.93 | 7.15 | 17.1 | 2.01 | 1.01 | 8.65 | 1.58 | 5.33 | 16.18 | 0.11 | 10.0 | 37.5 | 5.75 | -5.73 | -7.21 | 4.52 | -1.69 | -0.79 | 0.31 | 2.66 | 17.42 | 7375 | 0.0 | 29.39 |
| 21Q1 (6) | 32.6 | 7.88 | 25.14 | 1.99 | -1.97 | 37.24 | 1.5 | -0.66 | 4.17 | 0.1 | 11.11 | 0.0 | 6.10 | -9.13 | 9.67 | 4.60 | -7.91 | -16.76 | 0.31 | 3.0 | -20.09 | 7375 | 0.0 | 13.51 |
| 20Q4 (5) | 30.22 | -6.24 | 32.6 | 2.03 | 11.54 | 41.96 | 1.51 | 4.14 | 20.8 | 0.09 | 12.5 | 28.57 | 6.72 | 18.96 | 7.06 | 5.00 | 11.06 | -8.9 | 0.30 | 19.98 | -3.04 | 7375 | 29.39 | 13.51 |
| 20Q3 (4) | 32.23 | 8.05 | 0.0 | 1.82 | -1.62 | 0.0 | 1.45 | 6.62 | 0.0 | 0.08 | 0.0 | 0.0 | 5.65 | -8.95 | 0.0 | 4.50 | -1.32 | 0.0 | 0.25 | -7.45 | 0.0 | 5700 | 0.0 | 0.0 |
| 20Q2 (3) | 29.83 | 14.51 | 0.0 | 1.85 | 27.59 | 0.0 | 1.36 | -5.56 | 0.0 | 0.08 | -20.0 | 0.0 | 6.20 | 11.42 | 0.0 | 4.56 | -17.52 | 0.0 | 0.27 | -30.14 | 0.0 | 5700 | -12.27 | 0.0 |
| 20Q1 (2) | 26.05 | 14.3 | 0.0 | 1.45 | 1.4 | 0.0 | 1.44 | 15.2 | 0.0 | 0.1 | 42.86 | 0.0 | 5.57 | -11.29 | 0.0 | 5.53 | 0.78 | 0.0 | 0.38 | 24.98 | 0.0 | 6497 | 0.0 | 0.0 |
| 19Q4 (1) | 22.79 | 0.0 | 0.0 | 1.43 | 0.0 | 0.0 | 1.25 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 6.27 | 0.0 | 0.0 | 5.48 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 6497 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 126.28 | -15.28 | 8.46 | -13.32 | 7.74 | 4.31 | 0.57 | 5.56 | 6.70 | 2.32 | 6.13 | 23.13 | 0.45 | 24.6 | 7417 | 0.0 |
| 2022 (9) | 149.06 | 0.71 | 9.76 | 22.46 | 7.42 | -1.85 | 0.54 | 20.0 | 6.55 | 21.6 | 4.98 | -2.54 | 0.36 | 19.15 | 7417 | -14.41 |
| 2021 (8) | 148.01 | 25.08 | 7.97 | 11.47 | 7.56 | 31.25 | 0.45 | 28.57 | 5.38 | -10.88 | 5.11 | 4.93 | 0.30 | 2.79 | 8666 | 17.51 |
| 2020 (7) | 118.33 | 13.92 | 7.15 | 21.19 | 5.76 | 14.51 | 0.35 | 94.44 | 6.04 | 6.38 | 4.87 | 0.52 | 0.30 | 70.68 | 7375 | 29.39 |
| 2019 (6) | 103.87 | -7.05 | 5.9 | 11.53 | 5.03 | 10.07 | 0.18 | 0 | 5.68 | 19.99 | 4.84 | 18.42 | 0.17 | 0 | 5700 | -12.27 |
| 2018 (5) | 111.75 | 7.5 | 5.29 | -2.94 | 4.57 | 1.78 | 0 | 0 | 4.73 | -9.71 | 4.09 | -5.32 | 0.00 | 0 | 6497 | 1.66 |
| 2017 (4) | 103.95 | 21.08 | 5.45 | 30.07 | 4.49 | 6.9 | 0 | 0 | 5.24 | 7.42 | 4.32 | -11.71 | 0.00 | 0 | 6391 | 9.68 |
| 2016 (3) | 85.85 | -0.51 | 4.19 | -0.48 | 4.2 | -0.24 | 0 | 0 | 4.88 | 0.04 | 4.89 | 0.27 | 0.00 | 0 | 5827 | 15.27 |
| 2015 (2) | 86.29 | 17.13 | 4.21 | 20.29 | 4.21 | -2.55 | 0 | 0 | 4.88 | 2.69 | 4.88 | -16.8 | 0.00 | 0 | 5055 | 9.44 |
| 2014 (1) | 73.67 | 16.18 | 3.5 | 24.56 | 4.32 | 0.0 | 0 | 0 | 4.75 | 0 | 5.86 | 0 | 0.00 | 0 | 4619 | 10.42 |
