- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2942.3 | 15.97 | -6.82 | 11.63 | -3.8 | -1.52 | 32.19 | -2.6 | 30.27 | 40.18 | -3.13 | -0.1 | 0.40 | -17.05 | 5.69 | 1.09 | -16.01 | 39.81 | 1.37 | -16.47 | 7.21 | 7008 | 0.0 | 0.0 |
| 24Q2 (19) | 2537.15 | 1.32 | -9.62 | 12.09 | 19.47 | 9.71 | 33.05 | 17.41 | 29.0 | 41.48 | 11.12 | 8.81 | 0.48 | 17.91 | 21.38 | 1.30 | 15.87 | 42.73 | 1.63 | 9.67 | 20.39 | 7008 | 0.0 | 0.0 |
| 24Q1 (18) | 2504.0 | -26.82 | -21.29 | 10.12 | -24.31 | -9.64 | 28.15 | -6.85 | 5.43 | 37.33 | -11.94 | -2.15 | 0.40 | 3.43 | 14.8 | 1.12 | 27.29 | 33.95 | 1.49 | 20.34 | 24.32 | 7008 | 0.0 | 0.0 |
| 23Q4 (17) | 3421.69 | 8.36 | -4.44 | 13.37 | 13.21 | -9.42 | 30.22 | 22.3 | 13.01 | 42.39 | 5.4 | -2.84 | 0.39 | 4.47 | -5.21 | 0.88 | 12.86 | 18.26 | 1.24 | -2.74 | 1.67 | 7008 | 0.0 | 0.0 |
| 23Q3 (16) | 3157.7 | 12.49 | -10.51 | 11.81 | 7.17 | -12.06 | 24.71 | -3.55 | -15.26 | 40.22 | 5.51 | -3.85 | 0.37 | -4.73 | -1.73 | 0.78 | -14.26 | -5.31 | 1.27 | -6.21 | 7.45 | 7008 | 0.0 | 0.0 |
| 23Q2 (15) | 2807.08 | -11.76 | -1.04 | 11.02 | -1.61 | -16.13 | 25.62 | -4.04 | -7.51 | 38.12 | -0.08 | -1.29 | 0.39 | 11.51 | -15.25 | 0.91 | 8.75 | -6.54 | 1.36 | 13.24 | -0.26 | 7008 | 0.0 | 0.0 |
| 23Q1 (14) | 3181.36 | -11.15 | -1.76 | 11.2 | -24.12 | -10.76 | 26.7 | -0.15 | 14.2 | 38.15 | -12.56 | 4.92 | 0.35 | -14.6 | -9.16 | 0.84 | 12.38 | 16.24 | 1.20 | -1.59 | 6.8 | 7008 | 0.0 | 0.0 |
| 22Q4 (13) | 3580.65 | 1.47 | -20.79 | 14.76 | 9.9 | 23.31 | 26.74 | -8.3 | 0.15 | 43.63 | 4.3 | 3.32 | 0.41 | 8.31 | 55.66 | 0.75 | -9.63 | 26.43 | 1.22 | 2.79 | 30.43 | 7008 | 0.0 | 0.0 |
| 22Q3 (12) | 3528.67 | 24.4 | 9.31 | 13.43 | 2.21 | 5.5 | 29.16 | 5.27 | 19.51 | 41.83 | 8.31 | 7.86 | 0.38 | -17.84 | -3.49 | 0.83 | -15.38 | 9.33 | 1.19 | -12.93 | -1.33 | 7008 | 0.0 | 0.0 |
| 22Q2 (11) | 2836.58 | -12.4 | 4.18 | 13.14 | 4.7 | 18.91 | 27.7 | 18.48 | 33.49 | 38.62 | 6.22 | 0.63 | 0.46 | 19.53 | 14.14 | 0.98 | 35.25 | 28.14 | 1.36 | 21.26 | -3.41 | 7008 | 0.0 | 0.0 |
| 22Q1 (10) | 3238.25 | -28.36 | 49.49 | 12.55 | 4.85 | 9.7 | 23.38 | -12.43 | 11.12 | 36.36 | -13.9 | -3.63 | 0.39 | 46.35 | -26.61 | 0.72 | 22.23 | -25.67 | 1.12 | 20.19 | -35.53 | 7008 | 0.0 | 0.0 |
| 21Q4 (9) | 4520.22 | 40.03 | -1.17 | 11.97 | -5.97 | -17.79 | 26.7 | 9.43 | 7.36 | 42.23 | 8.9 | -7.86 | 0.26 | -32.85 | -16.81 | 0.59 | -21.86 | 8.63 | 0.93 | -22.23 | -6.76 | 7008 | 0.0 | 0.0 |
| 21Q3 (8) | 3228.0 | 18.56 | -3.82 | 12.73 | 15.2 | 3.24 | 24.4 | 17.59 | 8.78 | 38.78 | 1.04 | -8.06 | 0.39 | -2.83 | 7.35 | 0.76 | -0.81 | 13.11 | 1.20 | -14.77 | -4.4 | 7008 | 0.0 | 0.0 |
| 21Q2 (7) | 2722.77 | 25.69 | -16.95 | 11.05 | -3.41 | -13.81 | 20.75 | -1.38 | -6.19 | 38.38 | 1.72 | -12.37 | 0.41 | -23.15 | 3.78 | 0.76 | -21.54 | 12.95 | 1.41 | -19.07 | 5.51 | 7008 | 0.0 | 0.0 |
| 21Q1 (6) | 2166.22 | -52.64 | -22.21 | 11.44 | -21.43 | 13.27 | 21.04 | -15.4 | 8.62 | 37.73 | -17.67 | 7.77 | 0.53 | 65.9 | 45.61 | 0.97 | 78.62 | 39.64 | 1.74 | 73.82 | 38.54 | 7008 | 0.0 | 0.0 |
| 20Q4 (5) | 4573.76 | 36.27 | 9.42 | 14.56 | 18.09 | 15.19 | 24.87 | 10.88 | 6.65 | 45.83 | 8.65 | 11.81 | 0.32 | -13.35 | 5.28 | 0.54 | -18.63 | -2.53 | 1.00 | -20.27 | 2.19 | 7008 | 0.0 | 0.0 |
| 20Q3 (4) | 3356.36 | 2.38 | 0.0 | 12.33 | -3.82 | 0.0 | 22.43 | 1.4 | 0.0 | 42.18 | -3.7 | 0.0 | 0.37 | -6.06 | 0.0 | 0.67 | -0.95 | 0.0 | 1.26 | -5.93 | 0.0 | 7008 | 0.0 | 0.0 |
| 20Q2 (3) | 3278.43 | 17.73 | 0.0 | 12.82 | 26.93 | 0.0 | 22.12 | 14.2 | 0.0 | 43.8 | 25.11 | 0.0 | 0.39 | 7.82 | 0.0 | 0.67 | -3.0 | 0.0 | 1.34 | 6.27 | 0.0 | 7008 | 0.0 | 0.0 |
| 20Q1 (2) | 2784.78 | -33.38 | 0.0 | 10.1 | -20.09 | 0.0 | 19.37 | -16.94 | 0.0 | 35.01 | -14.59 | 0.0 | 0.36 | 19.94 | 0.0 | 0.70 | 24.68 | 0.0 | 1.26 | 28.21 | 0.0 | 7008 | 0.0 | 0.0 |
| 19Q4 (1) | 4180.12 | 0.0 | 0.0 | 12.64 | 0.0 | 0.0 | 23.32 | 0.0 | 0.0 | 40.99 | 0.0 | 0.0 | 0.30 | 0.0 | 0.0 | 0.56 | 0.0 | 0.0 | 0.98 | 0.0 | 0.0 | 7008 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 12567.8 | -4.67 | 47.4 | -12.03 | 107.25 | 0.26 | 158.89 | -0.97 | 0.38 | -7.71 | 0.85 | 5.18 | 1.26 | 3.89 | 7008 | 0.0 |
| 2022 (9) | 13184.1 | 4.33 | 53.88 | 14.2 | 106.97 | 15.16 | 160.44 | 2.12 | 0.41 | 9.46 | 0.81 | 10.38 | 1.22 | -2.12 | 7008 | 0.0 |
| 2021 (8) | 12637.2 | -9.69 | 47.18 | -5.28 | 92.89 | 4.62 | 157.11 | -5.82 | 0.37 | 4.88 | 0.74 | 15.84 | 1.24 | 4.29 | 7008 | 0.0 |
| 2020 (7) | 13993.3 | 2.42 | 49.81 | -1.64 | 88.79 | 6.18 | 166.82 | 12.91 | 0.36 | -3.96 | 0.63 | 3.68 | 1.19 | 10.25 | 7008 | 0.0 |
| 2019 (6) | 13662.9 | 1.96 | 50.64 | 0.96 | 83.62 | -7.44 | 147.74 | -0.09 | 0.37 | -0.99 | 0.61 | -9.22 | 1.08 | -2.02 | 7008 | 0.0 |
| 2018 (5) | 13400.0 | 12.25 | 50.16 | 1.95 | 90.34 | -3.99 | 147.88 | 10.84 | 0.37 | -9.17 | 0.67 | -14.46 | 1.10 | -1.25 | 7008 | 0.0 |
| 2017 (4) | 11938.1 | 3.12 | 49.2 | -17.27 | 94.09 | -11.4 | 133.42 | -5.28 | 0.41 | -19.77 | 0.79 | -14.08 | 1.12 | -8.15 | 7008 | 0.0 |
| 2016 (3) | 11577.1 | -4.61 | 59.47 | -38.35 | 106.2 | -5.85 | 140.86 | -4.0 | 0.51 | -35.37 | 0.92 | -1.3 | 1.22 | 0.64 | 7008 | 0.0 |
| 2015 (2) | 12137.1 | 19.02 | 96.47 | 13.03 | 112.8 | 9.89 | 146.73 | 18.95 | 0.79 | -5.04 | 0.93 | -7.67 | 1.21 | -0.06 | 7008 | -93.76 |
| 2014 (1) | 10197.4 | 7.37 | 85.35 | 30.38 | 102.65 | -10.36 | 123.35 | 3.28 | 0.84 | 0 | 1.01 | 0 | 1.21 | 0 | 112318 | 0.0 |
