玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)3270.0411.14-4.4313.2614.02-0.8233.584.3211.1242.275.2-0.280.412.593.781.03-6.1416.271.29-5.344.3470080.00.0
24Q3 (19)2942.315.97-6.8211.63-3.8-1.5232.19-2.630.2740.18-3.13-0.10.40-17.055.691.09-16.0139.811.37-16.477.2170080.00.0
24Q2 (18)2537.151.32-9.6212.0919.479.7133.0517.4129.041.4811.128.810.4817.9121.381.3015.8742.731.639.6720.3970080.00.0
24Q1 (17)2504.0-26.82-21.2910.12-24.31-9.6428.15-6.855.4337.33-11.94-2.150.403.4314.81.1227.2933.951.4920.3424.3270080.00.0
23Q4 (16)3421.698.36-4.4413.3713.21-9.4230.2222.313.0142.395.4-2.840.394.47-5.210.8812.8618.261.24-2.741.6770080.00.0
23Q3 (15)3157.712.49-10.5111.817.17-12.0624.71-3.55-15.2640.225.51-3.850.37-4.73-1.730.78-14.26-5.311.27-6.217.4570080.00.0
23Q2 (14)2807.08-11.76-1.0411.02-1.61-16.1325.62-4.04-7.5138.12-0.08-1.290.3911.51-15.250.918.75-6.541.3613.24-0.2670080.00.0
23Q1 (13)3181.36-11.15-1.7611.2-24.12-10.7626.7-0.1514.238.15-12.564.920.35-14.6-9.160.8412.3816.241.20-1.596.870080.00.0
22Q4 (12)3580.651.47-20.7914.769.923.3126.74-8.30.1543.634.33.320.418.3155.660.75-9.6326.431.222.7930.4370080.00.0
22Q3 (11)3528.6724.49.3113.432.215.529.165.2719.5141.838.317.860.38-17.84-3.490.83-15.389.331.19-12.93-1.3370080.00.0
22Q2 (10)2836.58-12.44.1813.144.718.9127.718.4833.4938.626.220.630.4619.5314.140.9835.2528.141.3621.26-3.4170080.00.0
22Q1 (9)3238.25-28.3649.4912.554.859.723.38-12.4311.1236.36-13.9-3.630.3946.35-26.610.7222.23-25.671.1220.19-35.5370080.00.0
21Q4 (8)4520.2240.03-1.1711.97-5.97-17.7926.79.437.3642.238.9-7.860.26-32.85-16.810.59-21.868.630.93-22.23-6.7670080.00.0
21Q3 (7)3228.018.56-3.8212.7315.23.2424.417.598.7838.781.04-8.060.39-2.837.350.76-0.8113.111.20-14.77-4.470080.00.0
21Q2 (6)2722.7725.69-16.9511.05-3.41-13.8120.75-1.38-6.1938.381.72-12.370.41-23.153.780.76-21.5412.951.41-19.075.5170080.00.0
21Q1 (5)2166.22-52.64-22.2111.44-21.4313.2721.04-15.48.6237.73-17.677.770.5365.945.610.9778.6239.641.7473.8238.5470080.00.0
20Q4 (4)4573.7636.270.014.5618.090.024.8710.880.045.838.650.00.32-13.350.00.54-18.630.01.00-20.270.070080.00.0
20Q3 (3)3356.362.380.012.33-3.820.022.431.40.042.18-3.70.00.37-6.060.00.67-0.950.01.26-5.930.070080.00.0
20Q2 (2)3278.4317.730.012.8226.930.022.1214.20.043.825.110.00.397.820.00.67-3.00.01.346.270.070080.00.0
20Q1 (1)2784.780.00.010.10.00.019.370.00.035.010.00.00.360.00.00.700.00.01.260.00.070080.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)11253.5-10.4647.11-0.61126.9618.38161.251.490.4211.01.1332.21.4313.3470080.0
2023 (9)12567.8-4.6747.4-12.03107.250.26158.89-0.970.38-7.710.855.181.263.8970080.0
2022 (8)13184.14.3353.8814.2106.9715.16160.442.120.419.460.8110.381.22-2.1270080.0
2021 (7)12637.2-9.6947.18-5.2892.894.62157.11-5.820.374.880.7415.841.244.2970080.0
2020 (6)13993.32.4249.81-1.6488.796.18166.8212.910.36-3.960.633.681.1910.2570080.0
2019 (5)13662.91.9650.640.9683.62-7.44147.74-0.090.37-0.990.61-9.221.08-2.0270080.0
2018 (4)13400.012.2550.161.9590.34-3.99147.8810.840.37-9.170.67-14.461.10-1.2570080.0
2017 (3)11938.13.1249.2-17.2794.09-11.4133.42-5.280.41-19.770.79-14.081.12-8.1570080.0
2016 (2)11577.1-4.6159.47-38.35106.2-5.85140.86-4.00.51-35.370.92-1.31.220.6470080.0
2015 (1)12137.119.0296.4713.03112.89.89146.7318.950.7900.9301.2107008-93.76

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