- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.02 | -75.0 | -91.3 | 0.01 | 0.0 | -90.0 | 0.15 | 36.36 | -31.82 | 0 | 0 | -100.0 | 50.00 | 300.0 | 15.0 | 750.00 | 445.45 | 684.09 | 0.00 | 0 | -100.0 | 80 | 0.0 | 0.0 |
| 24Q2 (19) | 0.08 | 0 | -60.0 | 0.01 | -50.0 | -75.0 | 0.11 | 10.0 | -52.17 | 0 | 0 | -100.0 | 12.50 | 12.5 | -37.5 | 137.50 | -54.17 | 19.57 | 0.00 | -100.0 | -100.0 | 80 | 0.0 | 0.0 |
| 24Q1 (18) | 0 | -100.0 | -100.0 | 0.02 | 100.0 | -50.0 | 0.1 | -62.96 | -23.08 | 0 | -100.0 | -100.0 | 11.11 | 0.0 | -61.11 | 300.00 | 0.0 | 223.08 | 11.11 | 0.0 | 55.56 | 80 | 0.0 | 0.0 |
| 23Q4 (17) | 0.09 | -60.87 | 80.0 | 0.01 | -90.0 | -50.0 | 0.27 | 22.73 | 92.86 | 0.01 | 0.0 | -50.0 | 11.11 | -74.44 | -72.22 | 300.00 | 213.64 | 7.14 | 11.11 | 155.56 | -72.22 | 80 | 0.0 | 0.0 |
| 23Q3 (16) | 0.23 | 15.0 | 53.33 | 0.1 | 150.0 | 400.0 | 0.22 | -4.35 | 100.0 | 0.01 | -50.0 | -50.0 | 43.48 | 117.39 | 226.09 | 95.65 | -16.82 | 30.43 | 4.35 | -56.52 | -67.39 | 80 | 0.0 | -8.05 |
| 23Q2 (15) | 0.2 | 42.86 | -33.33 | 0.04 | 0.0 | 100.0 | 0.23 | 76.92 | 109.09 | 0.02 | 100.0 | 0.0 | 20.00 | -30.0 | 200.0 | 115.00 | 23.85 | 213.64 | 10.00 | 40.0 | 50.0 | 80 | 0.0 | -8.05 |
| 23Q1 (14) | 0.14 | 180.0 | -75.86 | 0.04 | 100.0 | 100.0 | 0.13 | -7.14 | 0.0 | 0.01 | -50.0 | -50.0 | 28.57 | -28.57 | 728.57 | 92.86 | -66.84 | 314.29 | 7.14 | -82.14 | 107.14 | 80 | 0.0 | -8.05 |
| 22Q4 (13) | 0.05 | -66.67 | -97.06 | 0.02 | 0.0 | -33.33 | 0.14 | 27.27 | -26.32 | 0.02 | 0.0 | -66.67 | 40.00 | 200.0 | 2166.67 | 280.00 | 281.82 | 2405.26 | 40.00 | 200.0 | 1033.33 | 80 | -8.05 | -8.05 |
| 22Q3 (12) | 0.15 | -50.0 | -89.86 | 0.02 | 0.0 | 0.0 | 0.11 | 0.0 | -21.43 | 0.02 | 0.0 | 0.0 | 13.33 | 100.0 | 886.67 | 73.33 | 100.0 | 675.24 | 13.33 | 100.0 | 886.67 | 87 | 0.0 | 19.18 |
| 22Q2 (11) | 0.3 | -48.28 | -58.33 | 0.02 | 0.0 | 0.0 | 0.11 | -15.38 | -15.38 | 0.02 | 0.0 | 0.0 | 6.67 | 93.33 | 140.0 | 36.67 | 63.59 | 103.08 | 6.67 | 93.33 | 140.0 | 87 | 0.0 | 19.18 |
| 22Q1 (10) | 0.58 | -65.88 | 45.0 | 0.02 | -33.33 | 100.0 | 0.13 | -31.58 | -7.14 | 0.02 | -66.67 | 100.0 | 3.45 | 95.4 | 37.93 | 22.41 | 100.54 | -35.96 | 3.45 | -2.3 | 37.93 | 87 | 0.0 | 19.18 |
| 21Q4 (9) | 1.7 | 14.86 | 466.67 | 0.03 | 50.0 | 200.0 | 0.19 | 35.71 | 90.0 | 0.06 | 200.0 | 200.0 | 1.76 | 30.59 | -47.06 | 11.18 | 18.15 | -66.47 | 3.53 | 161.18 | -47.06 | 87 | 19.18 | 19.18 |
| 21Q3 (8) | 1.48 | 105.56 | 311.11 | 0.02 | 0.0 | 100.0 | 0.14 | 7.69 | 40.0 | 0.02 | 0.0 | 100.0 | 1.35 | -51.35 | -51.35 | 9.46 | -47.61 | -65.95 | 1.35 | -51.35 | -51.35 | 73 | 0.0 | -34.82 |
| 21Q2 (7) | 0.72 | 80.0 | 554.55 | 0.02 | 100.0 | 100.0 | 0.13 | -7.14 | 0.0 | 0.02 | 100.0 | 0.0 | 2.78 | 11.11 | -69.44 | 18.06 | -48.41 | -84.72 | 2.78 | 11.11 | -84.72 | 73 | 0.0 | -34.82 |
| 21Q1 (6) | 0.4 | 33.33 | 66.67 | 0.01 | 0.0 | 0.0 | 0.14 | 40.0 | 133.33 | 0.01 | -50.0 | -50.0 | 2.50 | -25.0 | -40.0 | 35.00 | 5.0 | 40.0 | 2.50 | -62.5 | -70.0 | 73 | 0.0 | -56.29 |
| 20Q4 (5) | 0.3 | -16.67 | -47.37 | 0.01 | 0.0 | -66.67 | 0.1 | 0.0 | -60.0 | 0.02 | 100.0 | -75.0 | 3.33 | 20.0 | -36.67 | 33.33 | 20.0 | -24.0 | 6.67 | 140.0 | -52.5 | 73 | -34.82 | -56.29 |
| 20Q3 (4) | 0.36 | 227.27 | 0.0 | 0.01 | 0.0 | 0.0 | 0.1 | -23.08 | 0.0 | 0.01 | -50.0 | 0.0 | 2.78 | -69.44 | 0.0 | 27.78 | -76.5 | 0.0 | 2.78 | -84.72 | 0.0 | 112 | 0.0 | 0.0 |
| 20Q2 (3) | 0.11 | -54.17 | 0.0 | 0.01 | 0.0 | 0.0 | 0.13 | 116.67 | 0.0 | 0.02 | 0.0 | 0.0 | 9.09 | 118.18 | 0.0 | 118.18 | 372.73 | 0.0 | 18.18 | 118.18 | 0.0 | 112 | -32.93 | 0.0 |
| 20Q1 (2) | 0.24 | -57.89 | 0.0 | 0.01 | -66.67 | 0.0 | 0.06 | -76.0 | 0.0 | 0.02 | -75.0 | 0.0 | 4.17 | -20.83 | 0.0 | 25.00 | -43.0 | 0.0 | 8.33 | -40.62 | 0.0 | 167 | 0.0 | 0.0 |
| 19Q4 (1) | 0.57 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 5.26 | 0.0 | 0.0 | 43.86 | 0.0 | 0.0 | 14.04 | 0.0 | 0.0 | 167 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2022 (10) | 1.07 | -75.12 | 0.07 | -22.22 | 0.49 | -18.33 | 0.08 | -20.0 | 6.54 | 212.56 | 45.79 | 228.19 | 7.48 | 221.5 | 80 | -8.05 |
| 2021 (9) | 4.3 | 321.57 | 0.09 | 125.0 | 0.6 | 53.85 | 0.1 | 66.67 | 2.09 | -46.63 | 13.95 | -63.51 | 2.33 | -60.47 | 87 | 19.18 |
| 2020 (8) | 1.02 | -42.7 | 0.04 | -77.78 | 0.39 | -61.0 | 0.06 | -78.57 | 3.92 | -61.22 | 38.24 | -31.94 | 5.88 | -62.61 | 73 | -34.82 |
| 2019 (7) | 1.78 | 4.71 | 0.18 | -10.0 | 1.0 | -5.66 | 0.28 | -15.15 | 10.11 | -14.04 | 56.18 | -9.9 | 15.73 | -18.96 | 112 | -32.93 |
| 2018 (6) | 1.7 | -40.97 | 0.2 | -55.56 | 1.06 | -0.93 | 0.33 | 22.22 | 11.76 | -24.71 | 62.35 | 67.83 | 19.41 | 107.06 | 167 | 29.46 |
| 2017 (5) | 2.88 | -48.2 | 0.45 | 200.0 | 1.07 | 32.1 | 0.27 | 12.5 | 15.62 | 479.17 | 37.15 | 155.02 | 9.38 | 117.19 | 129 | -57.43 |
| 2016 (4) | 5.56 | 65.48 | 0.15 | 200.0 | 0.81 | 35.0 | 0.24 | 0 | 2.70 | 81.29 | 14.57 | -18.42 | 4.32 | 0 | 303 | 34.67 |
| 2015 (3) | 3.36 | -14.72 | 0.05 | 150.0 | 0.6 | 11.11 | 0 | 0 | 1.49 | 193.15 | 17.86 | 30.29 | 0.00 | 0 | 225 | -0.88 |
| 2014 (2) | 3.94 | -80.74 | 0.02 | -92.0 | 0.54 | 74.19 | 0 | 0 | 0.51 | -58.46 | 13.71 | 804.57 | 0.00 | 0 | 227 | -86.17 |
| 2013 (1) | 20.46 | 32.68 | 0.25 | 0.0 | 0.31 | 24.0 | 0.14 | 27.27 | 1.22 | 0 | 1.52 | 0 | 0.68 | 0 | 1641 | -10.28 |
