- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 53.07 | 5.65 | 25.11 | 1.18 | 6.31 | 24.21 | 0.97 | 1.04 | 6.59 | 6.56 | 3.8 | 12.52 | 2.22 | 0.62 | -0.72 | 1.83 | -4.37 | -14.8 | 12.36 | -1.76 | -10.06 | 824 | 0.0 | -7.31 |
| 24Q2 (19) | 50.23 | 34.92 | 15.71 | 1.11 | 30.59 | 20.65 | 0.96 | 4.35 | 12.94 | 6.32 | 14.08 | 6.76 | 2.21 | -3.21 | 4.27 | 1.91 | -22.66 | -2.39 | 12.58 | -15.45 | -7.74 | 824 | 0.0 | -7.31 |
| 24Q1 (18) | 37.23 | -1.17 | -5.44 | 0.85 | -2.3 | 6.25 | 0.92 | 22.67 | 5.75 | 5.54 | 4.73 | 2.4 | 2.28 | -1.14 | 12.36 | 2.47 | 24.12 | 11.83 | 14.88 | 5.96 | 8.29 | 824 | 0.0 | -7.31 |
| 23Q4 (17) | 37.67 | -11.2 | -8.79 | 0.87 | -8.42 | 0.0 | 0.75 | -17.58 | -23.47 | 5.29 | -9.26 | -10.19 | 2.31 | 3.13 | 9.64 | 1.99 | -7.19 | -16.09 | 14.04 | 2.18 | -1.53 | 824 | -7.31 | -7.31 |
| 23Q3 (16) | 42.42 | -2.28 | 1.19 | 0.95 | 3.26 | -18.1 | 0.91 | 7.06 | -16.51 | 5.83 | -1.52 | -7.75 | 2.24 | 5.67 | -19.07 | 2.15 | 9.56 | -17.5 | 13.74 | 0.78 | -8.84 | 889 | 0.0 | -2.09 |
| 23Q2 (15) | 43.41 | 10.26 | -19.57 | 0.92 | 15.0 | -12.38 | 0.85 | -2.3 | -30.33 | 5.92 | 9.43 | -10.71 | 2.12 | 4.3 | 8.93 | 1.96 | -11.39 | -13.38 | 13.64 | -0.76 | 11.01 | 889 | 0.0 | -2.09 |
| 23Q1 (14) | 39.37 | -4.67 | -33.97 | 0.8 | -8.05 | -20.79 | 0.87 | -11.22 | -13.86 | 5.41 | -8.15 | -3.22 | 2.03 | -3.54 | 19.95 | 2.21 | -6.87 | 30.44 | 13.74 | -3.65 | 46.56 | 889 | 0.0 | -2.09 |
| 22Q4 (13) | 41.3 | -1.48 | -34.44 | 0.87 | -25.0 | -32.56 | 0.98 | -10.09 | -30.0 | 5.89 | -6.8 | -21.26 | 2.11 | -23.87 | 2.88 | 2.37 | -8.74 | 6.78 | 14.26 | -5.4 | 20.12 | 889 | -2.09 | -2.09 |
| 22Q3 (12) | 41.92 | -22.33 | -37.38 | 1.16 | 10.48 | -0.85 | 1.09 | -10.66 | -5.22 | 6.32 | -4.68 | 2.27 | 2.77 | 42.23 | 58.32 | 2.60 | 15.03 | 51.35 | 15.08 | 22.73 | 63.3 | 908 | 0.0 | 32.55 |
| 22Q2 (11) | 53.97 | -9.48 | -8.06 | 1.05 | 3.96 | 56.72 | 1.22 | 20.79 | 71.83 | 6.63 | 18.6 | 62.9 | 1.95 | 14.84 | 70.45 | 2.26 | 33.44 | 86.89 | 12.28 | 31.02 | 77.18 | 908 | 0.0 | 32.55 |
| 22Q1 (10) | 59.62 | -5.37 | 48.9 | 1.01 | -21.71 | 36.49 | 1.01 | -27.86 | 68.33 | 5.59 | -25.27 | 41.16 | 1.69 | -17.27 | -8.34 | 1.69 | -23.77 | 13.05 | 9.38 | -21.03 | -5.2 | 908 | 0.0 | 32.55 |
| 21Q4 (9) | 63.0 | -5.89 | 73.17 | 1.29 | 10.26 | 57.32 | 1.4 | 21.74 | 108.96 | 7.48 | 21.04 | 141.29 | 2.05 | 17.15 | -9.16 | 2.22 | 29.35 | 20.66 | 11.87 | 28.61 | 39.34 | 908 | 32.55 | 32.55 |
| 21Q3 (8) | 66.94 | 14.04 | 127.92 | 1.17 | 74.63 | 80.0 | 1.15 | 61.97 | 134.69 | 6.18 | 51.84 | 103.29 | 1.75 | 53.13 | -21.02 | 1.72 | 42.03 | 2.97 | 9.23 | 33.15 | -10.81 | 685 | 0.0 | 37.55 |
| 21Q2 (7) | 58.7 | 46.6 | 165.85 | 0.67 | -9.46 | 15.52 | 0.71 | 18.33 | 82.05 | 4.07 | 2.78 | 56.54 | 1.14 | -38.24 | -56.55 | 1.21 | -19.28 | -31.52 | 6.93 | -29.89 | -41.12 | 685 | 0.0 | 37.55 |
| 21Q1 (6) | 40.04 | 10.06 | 90.85 | 0.74 | -9.76 | 32.14 | 0.6 | -10.45 | 42.86 | 3.96 | 27.74 | 45.05 | 1.85 | -18.01 | -30.76 | 1.50 | -18.63 | -25.15 | 9.89 | 16.07 | -23.99 | 685 | 0.0 | 20.39 |
| 20Q4 (5) | 36.38 | 23.87 | 53.7 | 0.82 | 26.15 | 54.72 | 0.67 | 36.73 | 42.55 | 3.1 | 1.97 | 21.57 | 2.25 | 1.85 | 0.66 | 1.84 | 10.39 | -7.25 | 8.52 | -17.68 | -20.9 | 685 | 37.55 | 20.39 |
| 20Q3 (4) | 29.37 | 33.02 | 0.0 | 0.65 | 12.07 | 0.0 | 0.49 | 25.64 | 0.0 | 3.04 | 16.92 | 0.0 | 2.21 | -15.75 | 0.0 | 1.67 | -5.54 | 0.0 | 10.35 | -12.1 | 0.0 | 498 | 0.0 | 0.0 |
| 20Q2 (3) | 22.08 | 5.24 | 0.0 | 0.58 | 3.57 | 0.0 | 0.39 | -7.14 | 0.0 | 2.6 | -4.76 | 0.0 | 2.63 | -1.59 | 0.0 | 1.77 | -11.77 | 0.0 | 11.78 | -9.51 | 0.0 | 498 | -12.48 | 0.0 |
| 20Q1 (2) | 20.98 | -11.36 | 0.0 | 0.56 | 5.66 | 0.0 | 0.42 | -10.64 | 0.0 | 2.73 | 7.06 | 0.0 | 2.67 | 19.21 | 0.0 | 2.00 | 0.82 | 0.0 | 13.01 | 20.79 | 0.0 | 569 | 0.0 | 0.0 |
| 19Q4 (1) | 23.67 | 0.0 | 0.0 | 0.53 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 2.55 | 0.0 | 0.0 | 2.24 | 0.0 | 0.0 | 1.99 | 0.0 | 0.0 | 10.77 | 0.0 | 0.0 | 569 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 162.87 | -17.24 | 3.53 | -13.9 | 3.38 | -21.58 | 22.45 | -8.1 | 2.17 | 4.03 | 2.08 | -5.24 | 13.78 | 11.04 | 889 | 0.0 |
| 2022 (9) | 196.8 | -13.94 | 4.1 | 5.94 | 4.31 | 11.95 | 24.43 | 12.63 | 2.08 | 23.11 | 2.19 | 30.08 | 12.41 | 30.88 | 889 | -2.09 |
| 2021 (8) | 228.68 | 110.18 | 3.87 | 48.28 | 3.85 | 95.43 | 21.69 | 89.27 | 1.69 | -29.45 | 1.68 | -7.02 | 9.48 | -9.95 | 908 | 32.55 |
| 2020 (7) | 108.8 | 18.7 | 2.61 | 18.1 | 1.97 | 20.12 | 11.46 | 6.8 | 2.40 | -0.51 | 1.81 | 1.2 | 10.53 | -10.02 | 685 | 37.55 |
| 2019 (6) | 91.66 | 3.55 | 2.21 | 5.24 | 1.64 | 1.23 | 10.73 | 11.77 | 2.41 | 1.63 | 1.79 | -2.23 | 11.71 | 7.94 | 498 | -12.48 |
| 2018 (5) | 88.52 | 23.46 | 2.1 | 21.39 | 1.62 | 18.25 | 9.6 | 12.81 | 2.37 | -1.68 | 1.83 | -4.22 | 10.85 | -8.63 | 569 | 8.59 |
| 2017 (4) | 71.7 | 3.87 | 1.73 | 8.81 | 1.37 | 8.73 | 8.51 | 15.47 | 2.41 | 4.75 | 1.91 | 4.68 | 11.87 | 11.17 | 524 | 8.94 |
| 2016 (3) | 69.03 | 13.99 | 1.59 | -3.64 | 1.26 | 9.57 | 7.37 | 11.84 | 2.30 | -15.46 | 1.83 | -3.88 | 10.68 | -1.89 | 481 | 15.62 |
| 2015 (2) | 60.56 | 15.02 | 1.65 | 38.66 | 1.15 | 38.55 | 6.59 | 22.72 | 2.72 | 20.55 | 1.90 | 20.46 | 10.88 | 6.69 | 416 | 6.94 |
| 2014 (1) | 52.65 | 39.91 | 1.19 | 23.96 | 0.83 | 48.21 | 5.37 | 21.49 | 2.26 | 0 | 1.58 | 0 | 10.20 | 0 | 389 | 111.41 |
