- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 44.01 | 12.56 | 18.79 | 2.27 | -6.97 | 7.58 | 1.57 | 1.95 | 16.3 | 7.35 | -1.87 | 5.91 | 5.16 | -17.35 | -9.43 | 3.57 | -9.43 | -2.1 | 16.70 | -12.82 | -10.84 | 758 | 0.0 | 1.74 |
| 24Q2 (19) | 39.1 | 2.52 | 22.23 | 2.44 | 4.72 | 10.41 | 1.54 | -3.75 | 2.67 | 7.49 | 4.32 | 20.22 | 6.24 | 2.15 | -9.67 | 3.94 | -6.11 | -16.0 | 19.16 | 1.76 | -1.64 | 758 | 0.0 | 1.74 |
| 24Q1 (18) | 38.14 | -0.29 | 25.46 | 2.33 | -1.27 | 6.39 | 1.6 | 11.89 | 5.26 | 7.18 | 7.97 | 18.68 | 6.11 | -0.99 | -15.2 | 4.20 | 12.21 | -16.1 | 18.83 | 8.28 | -5.41 | 758 | 0.0 | 1.74 |
| 23Q4 (17) | 38.25 | 3.24 | 20.25 | 2.36 | 11.85 | 16.26 | 1.43 | 5.93 | 10.85 | 6.65 | -4.18 | 5.56 | 6.17 | 8.34 | -3.32 | 3.74 | 2.6 | -7.81 | 17.39 | -7.18 | -12.22 | 758 | 1.74 | 1.74 |
| 23Q3 (16) | 37.05 | 15.82 | -19.32 | 2.11 | -4.52 | -4.52 | 1.35 | -10.0 | -16.67 | 6.94 | 11.4 | 8.27 | 5.70 | -17.56 | 18.33 | 3.64 | -22.29 | 3.28 | 18.73 | -3.82 | 34.19 | 745 | 0.0 | 11.19 |
| 23Q2 (15) | 31.99 | 5.23 | -49.89 | 2.21 | 0.91 | -5.15 | 1.5 | -1.32 | -22.28 | 6.23 | 2.98 | -1.58 | 6.91 | -4.1 | 89.28 | 4.69 | -6.22 | 55.1 | 19.47 | -2.14 | 96.41 | 745 | 0.0 | 11.19 |
| 23Q1 (14) | 30.4 | -4.43 | -48.46 | 2.19 | 7.88 | -4.78 | 1.52 | 17.83 | -16.02 | 6.05 | -3.97 | 1.85 | 7.20 | 12.89 | 84.73 | 5.00 | 23.29 | 62.93 | 19.90 | 0.49 | 97.61 | 745 | 0.0 | 11.19 |
| 22Q4 (13) | 31.81 | -30.73 | -41.16 | 2.03 | -8.14 | -8.97 | 1.29 | -20.37 | -27.93 | 6.3 | -1.72 | 10.92 | 6.38 | 32.6 | 54.7 | 4.06 | 14.95 | 22.48 | 19.81 | 41.88 | 88.5 | 745 | 11.19 | 11.19 |
| 22Q3 (12) | 45.92 | -28.07 | -14.02 | 2.21 | -5.15 | -6.75 | 1.62 | -16.06 | -7.95 | 6.41 | 1.26 | 15.7 | 4.81 | 31.86 | 8.46 | 3.53 | 16.69 | 7.06 | 13.96 | 40.78 | 34.58 | 670 | 0.0 | 15.32 |
| 22Q2 (11) | 63.84 | 8.24 | 30.18 | 2.33 | 1.3 | 0.43 | 1.93 | 6.63 | 16.97 | 6.33 | 6.57 | 18.54 | 3.65 | -6.41 | -22.85 | 3.02 | -1.49 | -10.15 | 9.92 | -1.55 | -8.94 | 670 | 0.0 | 15.32 |
| 22Q1 (10) | 58.98 | 9.1 | 35.77 | 2.3 | 3.14 | 17.35 | 1.81 | 1.12 | 28.37 | 5.94 | 4.58 | 19.52 | 3.90 | -5.46 | -13.57 | 3.07 | -7.32 | -5.45 | 10.07 | -4.15 | -11.97 | 670 | 0.0 | 15.32 |
| 21Q4 (9) | 54.06 | 1.22 | 26.81 | 2.23 | -5.91 | 16.15 | 1.79 | 1.7 | 32.59 | 5.68 | 2.53 | 15.68 | 4.13 | -7.04 | -8.41 | 3.31 | 0.48 | 4.56 | 10.51 | 1.29 | -8.78 | 670 | 15.32 | 15.32 |
| 21Q3 (8) | 53.41 | 8.91 | 20.78 | 2.37 | 2.16 | 25.4 | 1.76 | 6.67 | 28.47 | 5.54 | 3.75 | 14.46 | 4.44 | -6.2 | 3.82 | 3.30 | -2.06 | 6.36 | 10.37 | -4.74 | -5.23 | 581 | 0.0 | 19.3 |
| 21Q2 (7) | 49.04 | 12.89 | 34.98 | 2.32 | 18.37 | 47.77 | 1.65 | 17.02 | 22.22 | 5.34 | 7.44 | 17.62 | 4.73 | 4.85 | 9.47 | 3.36 | 3.66 | -9.45 | 10.89 | -4.82 | -12.86 | 581 | 0.0 | 19.3 |
| 21Q1 (6) | 43.44 | 1.9 | 46.66 | 1.96 | 2.08 | 34.25 | 1.41 | 4.44 | 28.18 | 4.97 | 1.22 | 18.9 | 4.51 | 0.18 | -8.46 | 3.25 | 2.5 | -12.6 | 11.44 | -0.67 | -18.93 | 581 | 0.0 | 26.86 |
| 20Q4 (5) | 42.63 | -3.6 | 45.4 | 1.92 | 1.59 | 30.61 | 1.35 | -1.46 | 19.47 | 4.91 | 1.45 | 15.26 | 4.50 | 5.38 | -10.17 | 3.17 | 2.22 | -17.83 | 11.52 | 5.23 | -20.73 | 581 | 19.3 | 26.86 |
| 20Q3 (4) | 44.22 | 21.72 | 0.0 | 1.89 | 20.38 | 0.0 | 1.37 | 1.48 | 0.0 | 4.84 | 6.61 | 0.0 | 4.27 | -1.1 | 0.0 | 3.10 | -16.63 | 0.0 | 10.95 | -12.41 | 0.0 | 487 | 0.0 | 0.0 |
| 20Q2 (3) | 36.33 | 22.65 | 0.0 | 1.57 | 7.53 | 0.0 | 1.35 | 22.73 | 0.0 | 4.54 | 8.61 | 0.0 | 4.32 | -12.33 | 0.0 | 3.72 | 0.06 | 0.0 | 12.50 | -11.45 | 0.0 | 487 | 6.33 | 0.0 |
| 20Q1 (2) | 29.62 | 1.02 | 0.0 | 1.46 | -0.68 | 0.0 | 1.1 | -2.65 | 0.0 | 4.18 | -1.88 | 0.0 | 4.93 | -1.69 | 0.0 | 3.71 | -3.64 | 0.0 | 14.11 | -2.87 | 0.0 | 458 | 0.0 | 0.0 |
| 19Q4 (1) | 29.32 | 0.0 | 0.0 | 1.47 | 0.0 | 0.0 | 1.13 | 0.0 | 0.0 | 4.26 | 0.0 | 0.0 | 5.01 | 0.0 | 0.0 | 3.85 | 0.0 | 0.0 | 14.53 | 0.0 | 0.0 | 458 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 137.69 | -31.34 | 8.86 | -0.11 | 5.8 | -12.65 | 25.87 | 3.56 | 6.43 | 45.49 | 4.21 | 27.23 | 18.79 | 50.84 | 745 | 0.0 |
| 2022 (9) | 200.55 | 0.3 | 8.87 | -0.11 | 6.64 | 0.3 | 24.98 | 16.02 | 4.42 | -0.41 | 3.31 | 0.0 | 12.46 | 15.68 | 745 | 11.19 |
| 2021 (8) | 199.95 | 30.86 | 8.88 | 29.82 | 6.62 | 28.29 | 21.53 | 16.5 | 4.44 | -0.79 | 3.31 | -1.96 | 10.77 | -10.97 | 670 | 15.32 |
| 2020 (7) | 152.8 | 29.37 | 6.84 | 18.96 | 5.16 | 24.94 | 18.48 | 11.46 | 4.48 | -8.05 | 3.38 | -3.43 | 12.09 | -13.84 | 581 | 19.3 |
| 2019 (6) | 118.11 | 13.96 | 5.75 | 19.29 | 4.13 | 22.55 | 16.58 | 8.51 | 4.87 | 4.68 | 3.50 | 7.54 | 14.04 | -4.79 | 487 | 6.33 |
| 2018 (5) | 103.64 | 0.12 | 4.82 | -4.93 | 3.37 | 4.33 | 15.28 | 10.01 | 4.65 | -5.04 | 3.25 | 4.21 | 14.74 | 9.88 | 458 | 5.53 |
| 2017 (4) | 103.52 | 13.67 | 5.07 | -5.94 | 3.23 | 14.95 | 13.89 | -3.0 | 4.90 | -17.25 | 3.12 | 1.12 | 13.42 | -14.67 | 434 | 4.83 |
| 2016 (3) | 91.07 | 26.68 | 5.39 | 34.41 | 2.81 | 8.91 | 14.32 | 38.89 | 5.92 | 6.11 | 3.09 | -14.02 | 15.72 | 9.64 | 414 | 5.34 |
| 2015 (2) | 71.89 | 15.49 | 4.01 | 34.11 | 2.58 | 19.44 | 10.31 | 40.85 | 5.58 | 16.13 | 3.59 | 3.43 | 14.34 | 21.96 | 393 | 34.13 |
| 2014 (1) | 62.25 | 47.79 | 2.99 | 30.57 | 2.16 | 27.81 | 7.32 | 8.93 | 4.80 | 0 | 3.47 | 0 | 11.76 | 0 | 293 | 10.98 |
