- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 11.88 | 19.88 | 1.37 | 1.89 | 21.15 | 9.25 | 0.23 | -4.17 | -17.86 | 0.11 | -15.38 | -8.33 | 15.91 | 1.06 | 7.78 | 1.94 | -20.06 | -18.96 | 0.93 | -29.42 | -9.57 | 0 | 0 | 0 |
| 24Q3 (19) | 9.91 | -4.44 | -12.15 | 1.56 | -1.27 | -7.69 | 0.24 | -7.69 | -11.11 | 0.13 | 18.18 | 8.33 | 15.74 | 3.32 | 5.07 | 2.42 | -3.41 | 1.18 | 1.31 | 23.67 | 23.31 | 0 | 0 | 0 |
| 24Q2 (18) | 10.37 | -12.34 | -3.71 | 1.58 | 0.0 | -1.25 | 0.26 | -7.14 | 4.0 | 0.11 | -8.33 | 0.0 | 15.24 | 14.08 | 2.56 | 2.51 | 5.93 | 8.01 | 1.06 | 4.57 | 3.86 | 0 | 0 | 0 |
| 24Q1 (17) | 11.83 | 0.94 | 6.29 | 1.58 | -8.67 | 0.0 | 0.28 | 0.0 | 33.33 | 0.12 | 0.0 | 33.33 | 13.36 | -9.52 | -5.92 | 2.37 | -0.93 | 25.44 | 1.01 | -0.93 | 25.44 | 0 | 0 | 0 |
| 23Q4 (16) | 11.72 | 3.9 | -4.87 | 1.73 | 2.37 | 11.61 | 0.28 | 3.7 | 16.67 | 0.12 | 0.0 | 50.0 | 14.76 | -1.48 | 17.33 | 2.39 | -0.19 | 22.64 | 1.02 | -3.75 | 57.68 | 0 | 0 | 0 |
| 23Q3 (15) | 11.28 | 4.74 | 1.44 | 1.69 | 5.62 | 27.07 | 0.27 | 8.0 | -3.57 | 0.12 | 9.09 | 9.09 | 14.98 | 0.85 | 25.27 | 2.39 | 3.12 | -4.94 | 1.06 | 4.16 | 7.54 | 0 | 0 | 0 |
| 23Q2 (14) | 10.77 | -3.23 | 17.58 | 1.6 | 1.27 | 40.35 | 0.25 | 19.05 | 8.7 | 0.11 | 22.22 | 57.14 | 14.86 | 4.65 | 19.37 | 2.32 | 23.03 | -7.55 | 1.02 | 26.31 | 33.65 | 0 | 0 | 0 |
| 23Q1 (13) | 11.13 | -9.66 | 2.58 | 1.58 | 1.94 | 35.04 | 0.21 | -12.5 | -4.55 | 0.09 | 12.5 | 12.5 | 14.20 | 12.83 | 31.65 | 1.89 | -3.14 | -6.95 | 0.81 | 24.53 | 9.67 | 0 | 0 | 0 |
| 22Q4 (12) | 12.32 | 10.79 | 5.03 | 1.55 | 16.54 | 70.33 | 0.24 | -14.29 | 9.09 | 0.08 | -27.27 | 33.33 | 12.58 | 5.19 | 62.17 | 1.95 | -22.63 | 3.87 | 0.65 | -34.36 | 26.95 | 0 | 0 | 0 |
| 22Q3 (11) | 11.12 | 21.4 | 15.71 | 1.33 | 16.67 | 64.2 | 0.28 | 21.74 | 33.33 | 0.11 | 57.14 | 37.5 | 11.96 | -3.9 | 41.9 | 2.52 | 0.28 | 15.23 | 0.99 | 29.45 | 18.83 | 0 | 0 | 0 |
| 22Q2 (10) | 9.16 | -15.58 | -13.18 | 1.14 | -2.56 | 37.35 | 0.23 | 4.55 | 21.05 | 0.07 | -12.5 | -22.22 | 12.45 | 15.41 | 58.19 | 2.51 | 23.83 | 39.42 | 0.76 | 3.64 | -10.42 | 0 | 0 | 0 |
| 22Q1 (9) | 10.85 | -7.5 | 8.5 | 1.17 | 28.57 | 36.05 | 0.22 | 0.0 | 10.0 | 0.08 | 33.33 | -20.0 | 10.78 | 39.0 | 25.39 | 2.03 | 8.11 | 1.38 | 0.74 | 44.15 | -26.27 | 0 | 0 | 0 |
| 21Q4 (8) | 11.73 | 22.06 | -4.79 | 0.91 | 12.35 | -6.19 | 0.22 | 4.76 | 4.76 | 0.06 | -25.0 | -25.0 | 7.76 | -7.96 | -1.47 | 1.88 | -14.17 | 10.03 | 0.51 | -38.55 | -21.23 | 0 | 0 | 0 |
| 21Q3 (7) | 9.61 | -8.91 | -17.65 | 0.81 | -2.41 | -15.62 | 0.21 | 10.53 | -8.7 | 0.08 | -11.11 | -20.0 | 8.43 | 7.14 | 2.46 | 2.19 | 21.34 | 10.88 | 0.83 | -2.42 | -2.85 | 0 | 0 | 0 |
| 21Q2 (6) | 10.55 | 5.5 | 14.67 | 0.83 | -3.49 | -3.49 | 0.19 | -5.0 | 11.76 | 0.09 | -10.0 | 0.0 | 7.87 | -8.52 | -15.84 | 1.80 | -9.95 | -2.54 | 0.85 | -14.69 | -12.8 | 0 | 0 | 0 |
| 21Q1 (5) | 10.0 | -18.83 | -4.85 | 0.86 | -11.34 | -7.53 | 0.2 | -4.76 | -16.67 | 0.1 | 25.0 | -16.67 | 8.60 | 9.23 | -2.81 | 2.00 | 17.33 | -12.42 | 1.00 | 54.0 | -12.42 | 0 | 0 | 0 |
| 20Q4 (4) | 12.32 | 5.57 | 0.0 | 0.97 | 1.04 | 0.0 | 0.21 | -8.7 | 0.0 | 0.08 | -20.0 | 0.0 | 7.87 | -4.29 | 0.0 | 1.70 | -13.51 | 0.0 | 0.65 | -24.22 | 0.0 | 0 | 0 | 0.0 |
| 20Q3 (3) | 11.67 | 26.85 | 0.0 | 0.96 | 11.63 | 0.0 | 0.23 | 35.29 | 0.0 | 0.1 | 11.11 | 0.0 | 8.23 | -12.0 | 0.0 | 1.97 | 6.66 | 0.0 | 0.86 | -12.41 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (2) | 9.2 | -12.46 | 0.0 | 0.86 | -7.53 | 0.0 | 0.17 | -29.17 | 0.0 | 0.09 | -25.0 | 0.0 | 9.35 | 5.64 | 0.0 | 1.85 | -19.08 | 0.0 | 0.98 | -14.32 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (1) | 10.51 | 0.0 | 0.0 | 0.93 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 8.85 | 0.0 | 0.0 | 2.28 | 0.0 | 0.0 | 1.14 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 43.99 | -2.03 | 6.6 | 0.0 | 1.01 | -0.98 | 0.47 | 9.3 | 15.00 | 2.07 | 2.30 | 1.07 | 1.07 | 11.56 | 0 | 0 |
| 2023 (9) | 44.9 | 3.34 | 6.6 | 27.41 | 1.02 | 6.25 | 0.43 | 22.86 | 14.70 | 23.3 | 2.27 | 2.82 | 0.96 | 18.89 | 0 | 0 |
| 2022 (8) | 43.45 | 3.72 | 5.18 | 51.91 | 0.96 | 17.07 | 0.35 | 6.06 | 11.92 | 46.45 | 2.21 | 12.87 | 0.81 | 2.25 | 0 | 0 |
| 2021 (7) | 41.89 | -4.14 | 3.41 | -8.09 | 0.82 | -2.38 | 0.33 | -13.16 | 8.14 | -4.11 | 1.96 | 1.84 | 0.79 | -9.41 | 0 | 0 |
| 2020 (6) | 43.7 | 13.65 | 3.71 | 4.21 | 0.84 | -7.69 | 0.38 | -24.0 | 8.49 | -8.31 | 1.92 | -18.78 | 0.87 | -33.13 | 0 | 0 |
| 2019 (5) | 38.45 | -14.48 | 3.56 | -3.0 | 0.91 | -5.21 | 0.5 | 11.11 | 9.26 | 13.43 | 2.37 | 10.84 | 1.30 | 29.92 | 0 | 0 |
| 2018 (4) | 44.96 | 4.88 | 3.67 | 13.98 | 0.96 | -2.04 | 0.45 | -22.41 | 8.16 | 8.68 | 2.14 | -6.59 | 1.00 | -26.02 | 0 | 0 |
| 2017 (3) | 42.87 | 1.3 | 3.22 | -1.53 | 0.98 | -22.22 | 0.58 | -6.45 | 7.51 | -2.79 | 2.29 | -23.22 | 1.35 | -7.65 | 0 | 0 |
| 2016 (2) | 42.32 | -22.58 | 3.27 | 0.62 | 1.26 | -23.17 | 0.62 | -28.74 | 7.73 | 29.95 | 2.98 | -0.77 | 1.47 | -7.96 | 490 | 0.0 |
| 2015 (1) | 54.66 | -24.7 | 3.25 | -11.2 | 1.64 | 10.07 | 0.87 | -3.33 | 5.95 | 0 | 3.00 | 0 | 1.59 | 0 | 490 | 0.0 |
