- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 4.25 | 76.35 | 17.4 | 0.31 | 82.35 | 55.0 | 0.39 | 69.57 | 50.0 | 0.88 | 76.0 | 3.53 | 7.29 | 3.4 | 32.02 | 9.18 | -3.85 | 27.76 | 20.71 | -0.2 | -11.82 | 445 | 0.0 | 0.0 |
| 24Q3 (19) | 2.41 | -8.71 | -9.06 | 0.17 | -15.0 | 21.43 | 0.23 | 15.0 | 35.29 | 0.5 | 8.7 | 8.7 | 7.05 | -6.89 | 33.52 | 9.54 | 25.98 | 48.77 | 20.75 | 19.07 | 19.52 | 445 | 0.0 | 12.94 |
| 24Q2 (18) | 2.64 | 26.92 | 15.79 | 0.2 | 42.86 | 33.33 | 0.2 | 11.11 | 42.86 | 0.46 | -11.54 | 0.0 | 7.58 | 12.55 | 15.15 | 7.58 | -12.46 | 23.38 | 17.42 | -30.3 | -13.64 | 445 | 0.0 | 12.94 |
| 24Q1 (17) | 2.08 | -42.54 | 40.54 | 0.14 | -30.0 | 16.67 | 0.18 | -30.77 | 28.57 | 0.52 | -38.82 | 0.0 | 6.73 | 21.83 | -16.99 | 8.65 | 20.49 | -8.52 | 25.00 | 6.47 | -28.85 | 445 | 0.0 | 12.94 |
| 23Q4 (16) | 3.62 | 36.6 | 0.84 | 0.2 | 42.86 | 33.33 | 0.26 | 52.94 | -16.13 | 0.85 | 84.78 | 14.86 | 5.52 | 4.58 | 32.23 | 7.18 | 11.96 | -16.82 | 23.48 | 35.27 | 13.91 | 445 | 12.94 | 12.94 |
| 23Q3 (15) | 2.65 | 16.23 | 5.16 | 0.14 | -6.67 | 40.0 | 0.17 | 21.43 | 6.25 | 0.46 | 0.0 | 0.0 | 5.28 | -19.7 | 33.13 | 6.42 | 4.47 | 1.04 | 17.36 | -13.96 | -4.91 | 394 | 0.0 | -1.25 |
| 23Q2 (14) | 2.28 | 54.05 | 15.15 | 0.15 | 25.0 | 66.67 | 0.14 | 0.0 | -12.5 | 0.46 | -11.54 | 21.05 | 6.58 | -18.86 | 44.74 | 6.14 | -35.09 | -24.01 | 20.18 | -42.58 | 5.12 | 394 | 0.0 | -1.25 |
| 23Q1 (13) | 1.48 | -58.77 | -10.84 | 0.12 | -20.0 | 33.33 | 0.14 | -54.84 | -12.5 | 0.52 | -29.73 | -1.89 | 8.11 | 94.05 | 49.55 | 9.46 | 9.55 | -1.86 | 35.14 | 70.45 | 10.05 | 394 | 0.0 | -1.25 |
| 22Q4 (12) | 3.59 | 42.46 | 8.13 | 0.15 | 50.0 | 7.14 | 0.31 | 93.75 | 14.81 | 0.74 | 60.87 | 2.78 | 4.18 | 5.29 | -0.92 | 8.64 | 36.0 | 6.18 | 20.61 | 12.92 | -4.95 | 394 | -1.25 | -1.25 |
| 22Q3 (11) | 2.52 | 27.27 | 1.61 | 0.1 | 11.11 | 0.0 | 0.16 | 0.0 | -11.11 | 0.46 | 21.05 | 9.52 | 3.97 | -12.7 | -1.59 | 6.35 | -21.43 | -12.52 | 18.25 | -4.89 | 7.79 | 399 | 0.0 | -10.34 |
| 22Q2 (10) | 1.98 | 19.28 | -8.76 | 0.09 | 0.0 | -10.0 | 0.16 | 0.0 | -30.43 | 0.38 | -28.3 | -11.63 | 4.55 | -16.16 | -1.36 | 8.08 | -16.16 | -23.76 | 19.19 | -39.89 | -3.15 | 399 | 0.0 | -10.34 |
| 22Q1 (9) | 1.66 | -50.0 | -19.81 | 0.09 | -35.71 | 0.0 | 0.16 | -40.74 | -27.27 | 0.53 | -26.39 | 15.22 | 5.42 | 28.57 | 24.7 | 9.64 | 18.52 | -9.31 | 31.93 | 47.22 | 43.67 | 399 | 0.0 | -10.34 |
| 21Q4 (8) | 3.32 | 33.87 | -2.92 | 0.14 | 40.0 | -6.67 | 0.27 | 50.0 | 0.0 | 0.72 | 71.43 | 18.03 | 4.22 | 4.58 | -3.86 | 8.13 | 12.05 | 3.01 | 21.69 | 28.06 | 21.59 | 399 | -10.34 | -10.34 |
| 21Q3 (7) | 2.48 | 14.29 | -13.29 | 0.1 | 0.0 | 0.0 | 0.18 | -21.74 | -18.18 | 0.42 | -2.33 | 2.44 | 4.03 | -12.5 | 15.32 | 7.26 | -31.52 | -5.65 | 16.94 | -14.53 | 18.14 | 445 | 0.0 | -0.22 |
| 21Q2 (6) | 2.17 | 4.83 | 2.36 | 0.1 | 11.11 | 0.0 | 0.23 | 4.55 | 0.0 | 0.43 | -6.52 | 13.16 | 4.61 | 5.99 | -2.3 | 10.60 | -0.27 | -2.3 | 19.82 | -10.83 | 10.55 | 445 | 0.0 | -0.22 |
| 21Q1 (5) | 2.07 | -39.47 | 22.49 | 0.09 | -40.0 | -10.0 | 0.22 | -18.52 | -4.35 | 0.46 | -24.59 | -6.12 | 4.35 | -0.87 | -26.52 | 10.63 | 34.62 | -21.91 | 22.22 | 24.59 | -23.36 | 445 | 0.0 | 9.88 |
| 20Q4 (4) | 3.42 | 19.58 | 0.0 | 0.15 | 50.0 | 0.0 | 0.27 | 22.73 | 0.0 | 0.61 | 48.78 | 0.0 | 4.39 | 25.44 | 0.0 | 7.89 | 2.63 | 0.0 | 17.84 | 24.42 | 0.0 | 445 | -0.22 | 0.0 |
| 20Q3 (3) | 2.86 | 34.91 | 0.0 | 0.1 | 0.0 | 0.0 | 0.22 | -4.35 | 0.0 | 0.41 | 7.89 | 0.0 | 3.50 | -25.87 | 0.0 | 7.69 | -29.1 | 0.0 | 14.34 | -20.02 | 0.0 | 446 | 0.0 | 0.0 |
| 20Q2 (2) | 2.12 | 25.44 | 0.0 | 0.1 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.38 | -22.45 | 0.0 | 4.72 | -20.28 | 0.0 | 10.85 | -20.28 | 0.0 | 17.92 | -38.18 | 0.0 | 446 | 10.12 | 0.0 |
| 20Q1 (1) | 1.69 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.49 | 0.0 | 0.0 | 5.92 | 0.0 | 0.0 | 13.61 | 0.0 | 0.0 | 28.99 | 0.0 | 0.0 | 405 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 11.37 | 13.25 | 0.83 | 36.07 | 0.99 | 37.5 | 2.35 | 2.62 | 7.30 | 20.15 | 8.71 | 21.42 | 20.67 | -9.38 | 445 | 0.0 |
| 2023 (9) | 10.04 | 2.87 | 0.61 | 41.86 | 0.72 | -8.86 | 2.29 | 9.05 | 6.08 | 37.9 | 7.17 | -11.4 | 22.81 | 6.01 | 445 | 12.94 |
| 2022 (8) | 9.76 | -2.79 | 0.43 | 0.0 | 0.79 | -12.22 | 2.1 | 2.94 | 4.41 | 2.87 | 8.09 | -9.7 | 21.52 | 5.89 | 394 | -1.25 |
| 2021 (7) | 10.04 | -0.5 | 0.43 | -4.44 | 0.9 | -5.26 | 2.04 | 7.37 | 4.28 | -3.97 | 8.96 | -4.79 | 20.32 | 7.9 | 399 | -10.34 |
| 2020 (6) | 10.09 | 7.57 | 0.45 | -4.26 | 0.95 | 14.46 | 1.9 | -9.52 | 4.46 | -10.99 | 9.42 | 6.4 | 18.83 | -15.89 | 445 | -0.22 |
| 2019 (5) | 9.38 | 19.34 | 0.47 | 2.17 | 0.83 | 10.67 | 2.1 | 2.44 | 5.01 | -14.38 | 8.85 | -7.27 | 22.39 | -14.16 | 446 | 10.12 |
| 2018 (4) | 7.86 | 12.13 | 0.46 | 9.52 | 0.75 | 7.14 | 2.05 | 0.49 | 5.85 | -2.32 | 9.54 | -4.44 | 26.08 | -10.38 | 405 | -8.58 |
| 2017 (3) | 7.01 | 4.01 | 0.42 | 16.67 | 0.7 | 27.27 | 2.04 | -3.77 | 5.99 | 12.17 | 9.99 | 22.37 | 29.10 | -7.48 | 443 | 5.48 |
| 2016 (2) | 6.74 | 2.43 | 0.36 | -16.28 | 0.55 | 12.24 | 2.12 | 2.91 | 5.34 | -18.27 | 8.16 | 9.58 | 31.45 | 0.47 | 420 | -5.62 |
| 2015 (1) | 6.58 | 9.85 | 0.43 | 10.26 | 0.49 | 16.67 | 2.06 | 2.49 | 6.53 | 0 | 7.45 | 0 | 31.31 | 0 | 445 | 3.73 |
