- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1.61 | 0.0 | 0.0 | 3.04 | 0.0 | 0.0 | 3.03 | 0.0 | 0.0 | 0 | 0 | 0 |
| 24Q2 (19) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1.61 | 0.0 | 0.0 | 3.04 | 0.0 | 0.0 | 3.03 | 0.0 | 0.0 | 0 | 0 | 0 |
| 24Q1 (18) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1.61 | 0.0 | 0.0 | 3.04 | 0.0 | 0.0 | 3.03 | 0.0 | 0.0 | 0 | 0 | 0 |
| 23Q4 (17) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1.61 | 0.0 | 0.0 | 3.04 | 0.0 | 0.0 | 3.03 | 0.0 | 0.0 | 0 | 0 | 0 |
| 23Q3 (16) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1.61 | 0.0 | 0.0 | 3.04 | 0.0 | 0.0 | 3.03 | 0.0 | 0.0 | 0 | 0 | 0 |
| 23Q2 (15) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1.61 | 0.0 | 0.0 | 3.04 | 0.0 | 0.0 | 3.03 | 0.0 | 0.0 | 0 | 0 | 0 |
| 23Q1 (14) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1.61 | 0.0 | 0.0 | 3.04 | 0.0 | 0.0 | 3.03 | 0.0 | 0.0 | 0 | 0 | 0 |
| 22Q4 (13) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1.61 | 0.0 | 0.0 | 3.04 | 0.0 | 0.0 | 3.03 | 0.0 | 0.0 | 0 | 0 | 0 |
| 22Q3 (12) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1.61 | 0.0 | 0.0 | 3.04 | 0.0 | 0.0 | 3.03 | 0.0 | 0.0 | 0 | 0 | 0 |
| 22Q2 (11) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1.61 | 0.0 | 0.0 | 3.04 | 0.0 | 0.0 | 3.03 | 0.0 | 0.0 | 0 | 0 | 0 |
| 22Q1 (10) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1.61 | 0.0 | 0.0 | 3.04 | 0.0 | 0.0 | 3.03 | 0.0 | 0.0 | 0 | 0 | 0 |
| 21Q4 (9) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1.61 | 0.0 | 0.0 | 3.04 | 0.0 | 0.0 | 3.03 | 0.0 | 0.0 | 0 | 0 | 0 |
| 21Q3 (8) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 1.61 | 0.0 | 0.0 | 3.04 | 0.0 | 0.0 | 3.03 | 0.0 | 0.0 | 0 | 0 | -100.0 |
| 21Q2 (7) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 1.61 | 0.0 | 8.39 | 3.04 | 0.0 | 4.07 | 3.03 | 0.0 | -20.5 | 0 | 0 | -100.0 |
| 21Q1 (6) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 1.61 | 0.0 | -25.63 | 3.04 | 0.0 | -49.16 | 3.03 | 0.0 | -62.3 | 0 | 0 | -100.0 |
| 20Q4 (5) | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 1.61 | 0.0 | 5.51 | 3.04 | 0.0 | -26.93 | 3.03 | 0.0 | -32.57 | 0 | -100.0 | -100.0 |
| 20Q3 (4) | 127.08 | 10.06 | 0.0 | 2.04 | 19.3 | 0.0 | 3.86 | 14.54 | 0.0 | 3.85 | -12.5 | 0.0 | 1.61 | 8.39 | 0.0 | 3.04 | 4.07 | 0.0 | 3.03 | -20.5 | 0.0 | 21223 | 0.0 | 0.0 |
| 20Q2 (3) | 115.46 | 122.51 | 0.0 | 1.71 | 52.68 | 0.0 | 3.37 | 8.71 | 0.0 | 4.4 | 5.52 | 0.0 | 1.48 | -31.38 | 0.0 | 2.92 | -51.14 | 0.0 | 3.81 | -52.58 | 0.0 | 21223 | 1.56 | 0.0 |
| 20Q1 (2) | 51.89 | -37.83 | 0.0 | 1.12 | -11.81 | 0.0 | 3.1 | -10.66 | 0.0 | 4.17 | 11.2 | 0.0 | 2.16 | 41.86 | 0.0 | 5.97 | 43.71 | 0.0 | 8.04 | 78.88 | 0.0 | 20898 | 0.0 | 0.0 |
| 19Q4 (1) | 83.47 | 0.0 | 0.0 | 1.27 | 0.0 | 0.0 | 3.47 | 0.0 | 0.0 | 3.75 | 0.0 | 0.0 | 1.52 | 0.0 | 0.0 | 4.16 | 0.0 | 0.0 | 4.49 | 0.0 | 0.0 | 20898 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2019 (10) | 326.35 | 7.02 | 4.18 | 21.51 | 13.19 | -9.22 | 12.75 | 14.56 | 1.28 | 13.54 | 4.04 | -15.18 | 3.91 | 7.04 | 20898 | 0.0 |
| 2018 (9) | 304.94 | -8.3 | 3.44 | -12.69 | 14.53 | -2.15 | 11.13 | 24.92 | 1.13 | -4.79 | 4.76 | 6.7 | 3.65 | 36.22 | 20898 | -18.26 |
| 2017 (8) | 332.53 | 1.5 | 3.94 | 19.39 | 14.85 | 0.47 | 8.91 | -24.36 | 1.18 | 17.63 | 4.47 | -1.01 | 2.68 | -25.48 | 25567 | -13.58 |
| 2016 (7) | 327.63 | -15.15 | 3.3 | -8.84 | 14.78 | -15.83 | 11.78 | -9.45 | 1.01 | 7.44 | 4.51 | -0.8 | 3.60 | 6.72 | 29585 | 16.37 |
| 2015 (6) | 386.15 | 11.86 | 3.62 | 14.92 | 17.56 | 8.66 | 13.01 | 73.01 | 0.94 | 2.73 | 4.55 | -2.86 | 3.37 | 54.66 | 25423 | -28.77 |
| 2014 (5) | 345.2 | -5.54 | 3.15 | -29.37 | 16.16 | -10.22 | 7.52 | 0.67 | 0.91 | -25.23 | 4.68 | -4.96 | 2.18 | 6.57 | 35693 | 27.79 |
| 2013 (4) | 365.43 | 0 | 4.46 | 0 | 18.0 | 0 | 7.47 | 0 | 1.22 | 0 | 4.93 | 0 | 2.04 | 0 | 27931 | 0 |
