- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 17.35 | -8.68 | 0.23 | 0.3 | 0.0 | 7.14 | 0.63 | -11.27 | -1.56 | 0.2 | -9.09 | -4.76 | 1.73 | 9.51 | 6.9 | 3.63 | -2.83 | -1.79 | 1.15 | -0.45 | -4.98 | 4619 | 0.0 | -9.22 |
| 24Q2 (19) | 19.0 | 7.04 | 5.79 | 0.3 | 11.11 | 30.43 | 0.71 | 5.97 | 29.09 | 0.22 | -4.35 | 4.76 | 1.58 | 3.8 | 23.3 | 3.74 | -1.0 | 22.02 | 1.16 | -10.64 | -0.97 | 4619 | 0.0 | -9.22 |
| 24Q1 (18) | 17.75 | -6.78 | -3.32 | 0.27 | 3.85 | 22.73 | 0.67 | 3.08 | 9.84 | 0.23 | 4.55 | 9.52 | 1.52 | 11.39 | 26.94 | 3.77 | 10.57 | 13.61 | 1.30 | 12.14 | 13.29 | 4619 | 0.0 | -9.22 |
| 23Q4 (17) | 19.04 | 9.99 | -16.45 | 0.26 | -7.14 | -16.13 | 0.65 | 1.56 | -12.16 | 0.22 | 4.76 | 4.76 | 1.37 | -15.58 | 0.39 | 3.41 | -7.67 | 5.14 | 1.16 | -4.76 | 25.4 | 4619 | -9.22 | -9.22 |
| 23Q3 (16) | 17.31 | -3.62 | -16.86 | 0.28 | 21.74 | 7.69 | 0.64 | 16.36 | 6.67 | 0.21 | 0.0 | 0.0 | 1.62 | 26.31 | 29.53 | 3.70 | 20.73 | 28.3 | 1.21 | 3.76 | 20.28 | 5088 | 0.0 | 2.66 |
| 23Q2 (15) | 17.96 | -2.18 | -4.62 | 0.23 | 4.55 | -28.12 | 0.55 | -9.84 | 10.0 | 0.21 | 0.0 | -4.55 | 1.28 | 6.87 | -24.64 | 3.06 | -7.83 | 15.33 | 1.17 | 2.23 | 0.08 | 5088 | 0.0 | 2.66 |
| 23Q1 (14) | 18.36 | -19.44 | 2.4 | 0.22 | -29.03 | -24.14 | 0.61 | -17.57 | 15.09 | 0.21 | 0.0 | 5.0 | 1.20 | -11.91 | -25.91 | 3.32 | 2.32 | 12.4 | 1.14 | 24.13 | 2.54 | 5088 | 0.0 | 2.66 |
| 22Q4 (13) | 22.79 | 9.46 | 45.34 | 0.31 | 19.23 | -11.43 | 0.74 | 23.33 | 57.45 | 0.21 | 0.0 | -32.26 | 1.36 | 8.92 | -39.06 | 3.25 | 12.67 | 8.33 | 0.92 | -8.64 | -53.39 | 5088 | 2.66 | 2.66 |
| 22Q3 (12) | 20.82 | 10.57 | 51.42 | 0.26 | -18.75 | 8.33 | 0.6 | 20.0 | 36.36 | 0.21 | -4.55 | 0.0 | 1.25 | -26.52 | -28.45 | 2.88 | 8.53 | -9.94 | 1.01 | -13.67 | -33.96 | 4956 | 0.0 | 18.48 |
| 22Q2 (11) | 18.83 | 5.02 | 28.71 | 0.32 | 10.34 | 52.38 | 0.5 | -5.66 | 2.04 | 0.22 | 10.0 | 10.0 | 1.70 | 5.07 | 18.39 | 2.66 | -10.17 | -20.72 | 1.17 | 4.74 | -14.54 | 4956 | 0.0 | 18.48 |
| 22Q1 (10) | 17.93 | 14.35 | 36.04 | 0.29 | -17.14 | 38.1 | 0.53 | 12.77 | 12.77 | 0.2 | -35.48 | 5.26 | 1.62 | -27.54 | 1.51 | 2.96 | -1.38 | -17.11 | 1.12 | -43.58 | -22.62 | 4956 | 0.0 | 18.48 |
| 21Q4 (9) | 15.68 | 14.04 | 19.88 | 0.35 | 45.83 | 105.88 | 0.47 | 6.82 | 6.82 | 0.31 | 47.62 | 72.22 | 2.23 | 27.88 | 71.74 | 3.00 | -6.33 | -10.89 | 1.98 | 29.45 | 43.66 | 4956 | 18.48 | 18.48 |
| 21Q3 (8) | 13.75 | -6.02 | 5.36 | 0.24 | 14.29 | 50.0 | 0.44 | -10.2 | -8.33 | 0.21 | 5.0 | 50.0 | 1.75 | 21.6 | 42.36 | 3.20 | -4.46 | -13.0 | 1.53 | 11.72 | 42.36 | 4183 | 0.0 | 0.43 |
| 21Q2 (7) | 14.63 | 11.0 | 86.85 | 0.21 | 0.0 | 75.0 | 0.49 | 4.26 | 48.48 | 0.2 | 5.26 | 42.86 | 1.44 | -9.91 | -6.34 | 3.35 | -6.08 | -20.53 | 1.37 | -5.17 | -23.54 | 4183 | 0.0 | 0.43 |
| 21Q1 (6) | 13.18 | 0.76 | 4.35 | 0.21 | 23.53 | 31.25 | 0.47 | 6.82 | 9.3 | 0.19 | 5.56 | 26.67 | 1.59 | 22.59 | 25.77 | 3.57 | 6.01 | 4.74 | 1.44 | 4.75 | 21.38 | 4183 | 0.0 | 7.09 |
| 20Q4 (5) | 13.08 | 0.23 | 2.75 | 0.17 | 6.25 | 0.0 | 0.44 | -8.33 | 12.82 | 0.18 | 28.57 | 20.0 | 1.30 | 6.01 | -2.68 | 3.36 | -8.54 | 9.8 | 1.38 | 28.28 | 16.79 | 4183 | 0.43 | 7.09 |
| 20Q3 (4) | 13.05 | 66.67 | 0.0 | 0.16 | 33.33 | 0.0 | 0.48 | 45.45 | 0.0 | 0.14 | 0.0 | 0.0 | 1.23 | -20.0 | 0.0 | 3.68 | -12.73 | 0.0 | 1.07 | -40.0 | 0.0 | 4165 | 0.0 | 0.0 |
| 20Q2 (3) | 7.83 | -38.0 | 0.0 | 0.12 | -25.0 | 0.0 | 0.33 | -23.26 | 0.0 | 0.14 | -6.67 | 0.0 | 1.53 | 20.98 | 0.0 | 4.21 | 23.79 | 0.0 | 1.79 | 50.55 | 0.0 | 4165 | 6.63 | 0.0 |
| 20Q1 (2) | 12.63 | -0.79 | 0.0 | 0.16 | -5.88 | 0.0 | 0.43 | 10.26 | 0.0 | 0.15 | 0.0 | 0.0 | 1.27 | -5.14 | 0.0 | 3.40 | 11.13 | 0.0 | 1.19 | 0.79 | 0.0 | 3906 | 0.0 | 0.0 |
| 19Q4 (1) | 12.73 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 1.34 | 0.0 | 0.0 | 3.06 | 0.0 | 0.0 | 1.18 | 0.0 | 0.0 | 3906 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 72.67 | -9.58 | 0.99 | -15.38 | 2.45 | 2.94 | 0.86 | 2.38 | 1.36 | -6.42 | 3.37 | 13.85 | 1.18 | 13.23 | 5088 | 0.0 |
| 2022 (9) | 80.37 | 40.43 | 1.17 | 15.84 | 2.38 | 27.96 | 0.84 | -6.67 | 1.46 | -17.51 | 2.96 | -8.88 | 1.05 | -33.54 | 5088 | 2.66 |
| 2021 (8) | 57.23 | 22.84 | 1.01 | 65.57 | 1.86 | 10.71 | 0.9 | 47.54 | 1.76 | 34.79 | 3.25 | -9.87 | 1.57 | 20.11 | 4956 | 18.48 |
| 2020 (7) | 46.59 | -11.0 | 0.61 | -8.96 | 1.68 | 9.8 | 0.61 | 15.09 | 1.31 | 2.3 | 3.61 | 23.38 | 1.31 | 29.32 | 4183 | 0.43 |
| 2019 (6) | 52.35 | 13.46 | 0.67 | 6.35 | 1.53 | 11.68 | 0.53 | 15.22 | 1.28 | -6.27 | 2.92 | -1.57 | 1.01 | 1.55 | 4165 | 6.63 |
| 2018 (5) | 46.14 | 13.59 | 0.63 | 34.04 | 1.37 | 3.01 | 0.46 | -9.8 | 1.37 | 18.01 | 2.97 | -9.32 | 1.00 | -20.59 | 3906 | 11.03 |
| 2017 (4) | 40.62 | -2.47 | 0.47 | 2.17 | 1.33 | -8.9 | 0.51 | 18.6 | 1.16 | 4.76 | 3.27 | -6.59 | 1.26 | 21.61 | 3518 | -0.4 |
| 2016 (3) | 41.65 | 3.92 | 0.46 | -31.34 | 1.46 | -7.59 | 0.43 | 13.16 | 1.10 | -33.93 | 3.51 | -11.08 | 1.03 | 8.89 | 3532 | -4.18 |
| 2015 (2) | 40.08 | 5.5 | 0.67 | 6.35 | 1.58 | 11.27 | 0.38 | 11.76 | 1.67 | 0.8 | 3.94 | 5.47 | 0.95 | 5.94 | 3686 | 2.08 |
| 2014 (1) | 37.99 | 9.36 | 0.63 | 61.54 | 1.42 | 5.19 | 0.34 | 9.68 | 1.66 | 0 | 3.74 | 0 | 0.89 | 0 | 3611 | 4.79 |
