- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 5.05 | 14.51 | 3.48 | 0.23 | -8.0 | -4.17 | 0.36 | 12.5 | -2.7 | 0.24 | 9.09 | 0.0 | 4.55 | -19.66 | -7.39 | 7.13 | -1.76 | -5.98 | 4.75 | -4.73 | -3.37 | 0 | 0 | 0 |
| 24Q2 (19) | 4.41 | -8.88 | -16.32 | 0.25 | 0.0 | 13.64 | 0.32 | -3.03 | -17.95 | 0.22 | 4.76 | -4.35 | 5.67 | 9.75 | 35.8 | 7.26 | 6.42 | -1.95 | 4.99 | 14.98 | 14.31 | 0 | 0 | 0 |
| 24Q1 (18) | 4.84 | 7.08 | -5.84 | 0.25 | -7.41 | 8.7 | 0.33 | 6.45 | -2.94 | 0.21 | -12.5 | 5.0 | 5.17 | -13.53 | 15.43 | 6.82 | -0.59 | 3.07 | 4.34 | -18.29 | 11.51 | 0 | 0 | 0 |
| 23Q4 (17) | 4.52 | -7.38 | -11.72 | 0.27 | 12.5 | 12.5 | 0.31 | -16.22 | -13.89 | 0.24 | 0.0 | 0.0 | 5.97 | 21.46 | 27.43 | 6.86 | -9.54 | -2.46 | 5.31 | 7.96 | 13.27 | 0 | 0 | 0 |
| 23Q3 (16) | 4.88 | -7.4 | -5.61 | 0.24 | 9.09 | 33.33 | 0.37 | -5.13 | 23.33 | 0.24 | 4.35 | 9.09 | 4.92 | 17.81 | 41.26 | 7.58 | 2.45 | 30.66 | 4.92 | 12.69 | 15.57 | 0 | 0 | 0 |
| 23Q2 (15) | 5.27 | 2.53 | 8.44 | 0.22 | -4.35 | 4.76 | 0.39 | 14.71 | 50.0 | 0.23 | 15.0 | 0.0 | 4.17 | -6.71 | -3.39 | 7.40 | 11.88 | 38.33 | 4.36 | 12.16 | -7.78 | 0 | 0 | 0 |
| 23Q1 (14) | 5.14 | 0.39 | 29.47 | 0.23 | -4.17 | 35.29 | 0.34 | -5.56 | 47.83 | 0.2 | -16.67 | 11.11 | 4.47 | -4.54 | 4.5 | 6.61 | -5.92 | 14.18 | 3.89 | -16.99 | -14.18 | 0 | 0 | 0 |
| 22Q4 (13) | 5.12 | -0.97 | 28.0 | 0.24 | 33.33 | 33.33 | 0.36 | 20.0 | 44.0 | 0.24 | 9.09 | 26.32 | 4.69 | 34.64 | 4.17 | 7.03 | 21.17 | 12.5 | 4.69 | 10.16 | -1.32 | 0 | 0 | 0 |
| 22Q3 (12) | 5.17 | 6.38 | 35.34 | 0.18 | -14.29 | 5.88 | 0.3 | 15.38 | 50.0 | 0.22 | -4.35 | 29.41 | 3.48 | -19.43 | -21.77 | 5.80 | 8.47 | 10.83 | 4.26 | -10.08 | -4.38 | 0 | 0 | 0 |
| 22Q2 (11) | 4.86 | 22.42 | 35.38 | 0.21 | 23.53 | 40.0 | 0.26 | 13.04 | 30.0 | 0.23 | 27.78 | 27.78 | 4.32 | 0.91 | 3.42 | 5.35 | -7.66 | -3.97 | 4.73 | 4.38 | -5.61 | 0 | 0 | 0 |
| 22Q1 (10) | 3.97 | -0.75 | 43.32 | 0.17 | -5.56 | 13.33 | 0.23 | -8.0 | 27.78 | 0.18 | -5.26 | 0.0 | 4.28 | -4.84 | -20.92 | 5.79 | -7.3 | -10.85 | 4.53 | -4.55 | -30.23 | 0 | 0 | 0 |
| 21Q4 (9) | 4.0 | 4.71 | 48.7 | 0.18 | 5.88 | 0.0 | 0.25 | 25.0 | 66.67 | 0.19 | 11.76 | 5.56 | 4.50 | 1.12 | -32.75 | 6.25 | 19.38 | 12.08 | 4.75 | 6.74 | -29.01 | 0 | 0 | 0 |
| 21Q3 (8) | 3.82 | 6.41 | 14.71 | 0.17 | 13.33 | -10.53 | 0.2 | 0.0 | 5.26 | 0.17 | -5.56 | 6.25 | 4.45 | 6.51 | -22.0 | 5.24 | -6.02 | -8.24 | 4.45 | -11.24 | -7.38 | 0 | 0 | 0 |
| 21Q2 (7) | 3.59 | 29.6 | 1.99 | 0.15 | 0.0 | -21.05 | 0.2 | 11.11 | -9.09 | 0.18 | 0.0 | 0.0 | 4.18 | -22.84 | -22.59 | 5.57 | -14.27 | -10.86 | 5.01 | -22.84 | -1.95 | 0 | 0 | 0 |
| 21Q1 (6) | 2.77 | 2.97 | -25.34 | 0.15 | -16.67 | -16.67 | 0.18 | 20.0 | -10.0 | 0.18 | 0.0 | 0.0 | 5.42 | -19.07 | 11.61 | 6.50 | 16.53 | 20.54 | 6.50 | -2.89 | 33.94 | 0 | 0 | 0 |
| 20Q4 (5) | 2.69 | -19.22 | -38.02 | 0.18 | -5.26 | -14.29 | 0.15 | -21.05 | -40.0 | 0.18 | 12.5 | -5.26 | 6.69 | 17.28 | 38.29 | 5.58 | -2.27 | -3.2 | 6.69 | 39.27 | 52.85 | 0 | 0 | 0 |
| 20Q3 (4) | 3.33 | -5.4 | 0.0 | 0.19 | 0.0 | 0.0 | 0.19 | -13.64 | 0.0 | 0.16 | -11.11 | 0.0 | 5.71 | 5.71 | 0.0 | 5.71 | -8.71 | 0.0 | 4.80 | -6.04 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 3.52 | -5.12 | 0.0 | 0.19 | 5.56 | 0.0 | 0.22 | 10.0 | 0.0 | 0.18 | 0.0 | 0.0 | 5.40 | 11.25 | 0.0 | 6.25 | 15.94 | 0.0 | 5.11 | 5.4 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 3.71 | -14.52 | 0.0 | 0.18 | -14.29 | 0.0 | 0.2 | -20.0 | 0.0 | 0.18 | -5.26 | 0.0 | 4.85 | 0.27 | 0.0 | 5.39 | -6.42 | 0.0 | 4.85 | 10.82 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 4.34 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 4.84 | 0.0 | 0.0 | 5.76 | 0.0 | 0.0 | 4.38 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 19.81 | 3.61 | 0.95 | 18.75 | 1.41 | 23.68 | 0.91 | 5.81 | 4.80 | 14.61 | 7.12 | 19.38 | 4.59 | 2.13 | 0 | 0 |
| 2022 (9) | 19.12 | 34.84 | 0.8 | 23.08 | 1.14 | 37.35 | 0.86 | 21.13 | 4.18 | -8.72 | 5.96 | 1.86 | 4.50 | -10.17 | 0 | 0 |
| 2021 (8) | 14.18 | 7.02 | 0.65 | -13.33 | 0.83 | 6.41 | 0.71 | 1.43 | 4.58 | -19.02 | 5.85 | -0.57 | 5.01 | -5.22 | 0 | 0 |
| 2020 (7) | 13.25 | -25.65 | 0.75 | -8.54 | 0.78 | -12.36 | 0.7 | -9.09 | 5.66 | 23.01 | 5.89 | 17.87 | 5.28 | 22.26 | 0 | 0 |
| 2019 (6) | 17.82 | 7.87 | 0.82 | 10.81 | 0.89 | 20.27 | 0.77 | 10.0 | 4.60 | 2.73 | 4.99 | 11.5 | 4.32 | 1.98 | 0 | 0 |
| 2018 (5) | 16.52 | 24.96 | 0.74 | 10.45 | 0.74 | 19.35 | 0.7 | 9.38 | 4.48 | -11.62 | 4.48 | -4.49 | 4.24 | -12.47 | 0 | 0 |
| 2017 (4) | 13.22 | 10.44 | 0.67 | -2.9 | 0.62 | -4.62 | 0.64 | 0.0 | 5.07 | -12.08 | 4.69 | -13.63 | 4.84 | -9.46 | 0 | 0 |
| 2016 (3) | 11.97 | 11.45 | 0.69 | 11.29 | 0.65 | -5.8 | 0.64 | -3.03 | 5.76 | -0.15 | 5.43 | -15.48 | 5.35 | -12.99 | 286 | 0.0 |
| 2015 (2) | 10.74 | -12.33 | 0.62 | 8.77 | 0.69 | 0.0 | 0.66 | -5.71 | 5.77 | 24.06 | 6.42 | 14.06 | 6.15 | 7.54 | 286 | 0.0 |
| 2014 (1) | 12.25 | -2.93 | 0.57 | 16.33 | 0.69 | 4.55 | 0.7 | 9.38 | 4.65 | 0 | 5.63 | 0 | 5.71 | 0 | 286 | 0.0 |
