- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.27 | -2.31 | 14.41 | 0.09 | 0.0 | 12.5 | 0.11 | -8.33 | 0.0 | 0.04 | 33.33 | 0.0 | 7.09 | 2.36 | -1.67 | 8.66 | -6.17 | -12.6 | 3.15 | 36.48 | -12.6 | 353 | 0.0 | 0.28 |
| 24Q2 (19) | 1.3 | 7.44 | 2.36 | 0.09 | 28.57 | 28.57 | 0.12 | 9.09 | 9.09 | 0.03 | 0.0 | 0.0 | 6.92 | 19.67 | 25.6 | 9.23 | 1.54 | 6.57 | 2.31 | -6.92 | -2.31 | 353 | 0.0 | 0.28 |
| 24Q1 (18) | 1.21 | 4.31 | -15.38 | 0.07 | -12.5 | 0.0 | 0.11 | -21.43 | 0.0 | 0.03 | -25.0 | 0.0 | 5.79 | -16.12 | 18.18 | 9.09 | -24.68 | 18.18 | 2.48 | -28.1 | 18.18 | 353 | 0.0 | 0.28 |
| 23Q4 (17) | 1.16 | 4.5 | 10.48 | 0.08 | 0.0 | 14.29 | 0.14 | 27.27 | 7.69 | 0.04 | 0.0 | 33.33 | 6.90 | -4.31 | 3.45 | 12.07 | 21.79 | -2.52 | 3.45 | -4.31 | 20.69 | 353 | 0.28 | 0.28 |
| 23Q3 (16) | 1.11 | -12.6 | -11.9 | 0.08 | 14.29 | 14.29 | 0.11 | 0.0 | 0.0 | 0.04 | 33.33 | 33.33 | 7.21 | 30.76 | 29.73 | 9.91 | 14.41 | 13.51 | 3.60 | 52.55 | 51.35 | 352 | 0.0 | -4.86 |
| 23Q2 (15) | 1.27 | -11.19 | -5.93 | 0.07 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 5.51 | 12.6 | 6.3 | 8.66 | 12.6 | 6.3 | 2.36 | 12.6 | 6.3 | 352 | 0.0 | -4.86 |
| 23Q1 (14) | 1.43 | 36.19 | 14.4 | 0.07 | 0.0 | 16.67 | 0.11 | -15.38 | 0.0 | 0.03 | 0.0 | 0.0 | 4.90 | -26.57 | 1.98 | 7.69 | -37.87 | -12.59 | 2.10 | -26.57 | -12.59 | 352 | 0.0 | -4.86 |
| 22Q4 (13) | 1.05 | -16.67 | -33.54 | 0.07 | 0.0 | 0.0 | 0.13 | 18.18 | -7.14 | 0.03 | 0.0 | 0.0 | 6.67 | 20.0 | 50.48 | 12.38 | 41.82 | 39.73 | 2.86 | 20.0 | 50.48 | 352 | -4.86 | -4.86 |
| 22Q3 (12) | 1.26 | -6.67 | -23.64 | 0.07 | 0.0 | -12.5 | 0.11 | 0.0 | 0.0 | 0.03 | 0.0 | -25.0 | 5.56 | 7.14 | 14.58 | 8.73 | 7.14 | 30.95 | 2.38 | 7.14 | -1.79 | 370 | 0.0 | -5.61 |
| 22Q2 (11) | 1.35 | 8.0 | -25.0 | 0.07 | 16.67 | -12.5 | 0.11 | 0.0 | -8.33 | 0.03 | 0.0 | -25.0 | 5.19 | 8.02 | 16.67 | 8.15 | -7.41 | 22.22 | 2.22 | -7.41 | 0.0 | 370 | 0.0 | -5.61 |
| 22Q1 (10) | 1.25 | -20.89 | -23.78 | 0.06 | -14.29 | -40.0 | 0.11 | -21.43 | 0.0 | 0.03 | 0.0 | 50.0 | 4.80 | 8.34 | -21.28 | 8.80 | -0.69 | 31.2 | 2.40 | 26.4 | 96.8 | 370 | 0.0 | -5.61 |
| 21Q4 (9) | 1.58 | -4.24 | 2.6 | 0.07 | -12.5 | -36.36 | 0.14 | 27.27 | 7.69 | 0.03 | -25.0 | 0.0 | 4.43 | -8.62 | -37.97 | 8.86 | 32.91 | 4.97 | 1.90 | -21.68 | -2.53 | 370 | -5.61 | -5.61 |
| 21Q3 (8) | 1.65 | -8.33 | 3.77 | 0.08 | 0.0 | -20.0 | 0.11 | -8.33 | 0.0 | 0.04 | 0.0 | 33.33 | 4.85 | 9.09 | -22.91 | 6.67 | 0.0 | -3.64 | 2.42 | 9.09 | 28.48 | 392 | 0.0 | -34.23 |
| 21Q2 (7) | 1.8 | 9.76 | 19.21 | 0.08 | -20.0 | -27.27 | 0.12 | 9.09 | 9.09 | 0.04 | 100.0 | 100.0 | 4.44 | -27.11 | -38.99 | 6.67 | -0.61 | -8.48 | 2.22 | 82.22 | 67.78 | 392 | 0.0 | -34.23 |
| 21Q1 (6) | 1.64 | 6.49 | -9.39 | 0.1 | -9.09 | -9.09 | 0.11 | -15.38 | -31.25 | 0.02 | -33.33 | 0.0 | 6.10 | -14.63 | 0.33 | 6.71 | -20.54 | -24.12 | 1.22 | -37.4 | 10.37 | 392 | 0.0 | -38.56 |
| 20Q4 (5) | 1.54 | -3.14 | -12.5 | 0.11 | 10.0 | -8.33 | 0.13 | 18.18 | -45.83 | 0.03 | 0.0 | 50.0 | 7.14 | 13.57 | 4.76 | 8.44 | 22.02 | -38.1 | 1.95 | 3.25 | 71.43 | 392 | -34.23 | -38.56 |
| 20Q3 (4) | 1.59 | 5.3 | 0.0 | 0.1 | -9.09 | 0.0 | 0.11 | 0.0 | 0.0 | 0.03 | 50.0 | 0.0 | 6.29 | -13.66 | 0.0 | 6.92 | -5.03 | 0.0 | 1.89 | 42.45 | 0.0 | 596 | 0.0 | 0.0 |
| 20Q2 (3) | 1.51 | -16.57 | 0.0 | 0.11 | 0.0 | 0.0 | 0.11 | -31.25 | 0.0 | 0.02 | 0.0 | 0.0 | 7.28 | 19.87 | 0.0 | 7.28 | -17.59 | 0.0 | 1.32 | 19.87 | 0.0 | 596 | -6.58 | 0.0 |
| 20Q1 (2) | 1.81 | 2.84 | 0.0 | 0.11 | -8.33 | 0.0 | 0.16 | -33.33 | 0.0 | 0.02 | 0.0 | 0.0 | 6.08 | -10.87 | 0.0 | 8.84 | -35.17 | 0.0 | 1.10 | -2.76 | 0.0 | 638 | 0.0 | 0.0 |
| 19Q4 (1) | 1.76 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 6.82 | 0.0 | 0.0 | 13.64 | 0.0 | 0.0 | 1.14 | 0.0 | 0.0 | 638 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 4.97 | 1.22 | 0.29 | 7.41 | 0.46 | 0.0 | 0.14 | 16.67 | 5.84 | 6.11 | 9.26 | -1.21 | 2.82 | 15.26 | 352 | 0.0 |
| 2022 (9) | 4.91 | -26.28 | 0.27 | -15.62 | 0.46 | -6.12 | 0.12 | -7.69 | 5.50 | 14.45 | 9.37 | 27.34 | 2.44 | 25.21 | 352 | -4.86 |
| 2021 (8) | 6.66 | 3.26 | 0.32 | -23.81 | 0.49 | -3.92 | 0.13 | 44.44 | 4.80 | -26.21 | 7.36 | -6.95 | 1.95 | 39.89 | 370 | -5.61 |
| 2020 (7) | 6.45 | -27.45 | 0.42 | -22.22 | 0.51 | -47.96 | 0.09 | 28.57 | 6.51 | 7.2 | 7.91 | -28.27 | 1.40 | 77.21 | 392 | -34.23 |
| 2019 (6) | 8.89 | -14.85 | 0.54 | -20.59 | 0.98 | 20.99 | 0.07 | 16.67 | 6.07 | -6.74 | 11.02 | 42.08 | 0.79 | 37.01 | 596 | -6.58 |
| 2018 (5) | 10.44 | -8.02 | 0.68 | -8.11 | 0.81 | 2.53 | 0.06 | 0.0 | 6.51 | -0.1 | 7.76 | 11.47 | 0.57 | 8.72 | 638 | 6.33 |
| 2017 (4) | 11.35 | -6.89 | 0.74 | 7.25 | 0.79 | 3.95 | 0.06 | -25.0 | 6.52 | 15.18 | 6.96 | 11.64 | 0.53 | -19.45 | 600 | -11.37 |
| 2016 (3) | 12.19 | -10.56 | 0.69 | 0.0 | 0.76 | 0.0 | 0.08 | 33.33 | 5.66 | 11.81 | 6.23 | 11.81 | 0.66 | 49.08 | 677 | -0.29 |
| 2015 (2) | 13.63 | -17.79 | 0.69 | -16.87 | 0.76 | 0.0 | 0.06 | 50.0 | 5.06 | 1.13 | 5.58 | 21.64 | 0.44 | 82.47 | 679 | 0.89 |
| 2014 (1) | 16.58 | 1.53 | 0.83 | 3.75 | 0.76 | -7.32 | 0.04 | -33.33 | 5.01 | 0 | 4.58 | 0 | 0.24 | 0 | 673 | -8.93 |
