- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q1 (20) | 2.74 | -2.14 | -17.22 | 0.03 | -25.0 | -25.0 | 0.29 | 3.57 | -6.45 | 0.14 | 7.69 | 40.0 | 1.09 | -23.36 | -9.4 | 10.58 | 5.84 | 13.01 | 5.11 | 10.05 | 69.12 | 479 | 0.0 | 0.0 |
| 23Q4 (19) | 2.8 | -11.67 | -35.33 | 0.04 | 0.0 | 0.0 | 0.28 | 0.0 | -6.67 | 0.13 | 18.18 | 30.0 | 1.43 | 13.21 | 54.64 | 10.00 | 13.21 | 44.33 | 4.64 | 33.8 | 101.04 | 479 | 0.0 | 0.0 |
| 23Q3 (18) | 3.17 | -9.94 | -9.69 | 0.04 | 0.0 | 0.0 | 0.28 | -6.67 | 12.0 | 0.11 | 0.0 | 10.0 | 1.26 | 11.04 | 10.73 | 8.83 | 3.64 | 24.01 | 3.47 | 11.04 | 21.8 | 479 | 0.0 | 0.0 |
| 23Q2 (17) | 3.52 | 6.34 | -21.78 | 0.04 | 0.0 | -20.0 | 0.3 | -3.23 | 50.0 | 0.11 | 10.0 | 10.0 | 1.14 | -5.97 | 2.27 | 8.52 | -9.0 | 91.76 | 3.12 | 3.44 | 40.62 | 479 | 0.0 | 0.0 |
| 23Q1 (16) | 3.31 | -23.56 | -14.25 | 0.04 | 0.0 | -20.0 | 0.31 | 3.33 | 19.23 | 0.1 | 0.0 | 11.11 | 1.21 | 30.82 | -6.71 | 9.37 | 35.18 | 39.04 | 3.02 | 30.82 | 29.57 | 479 | 0.0 | 0.0 |
| 22Q4 (15) | 4.33 | 23.36 | 4.34 | 0.04 | 0.0 | -20.0 | 0.3 | 20.0 | 11.11 | 0.1 | 0.0 | 11.11 | 0.92 | -18.94 | -23.33 | 6.93 | -2.73 | 6.49 | 2.31 | -18.94 | 6.49 | 479 | 0.0 | 0.0 |
| 22Q3 (14) | 3.51 | -22.0 | -17.22 | 0.04 | -20.0 | 33.33 | 0.25 | 25.0 | -3.85 | 0.1 | 0.0 | -9.09 | 1.14 | 2.56 | 61.06 | 7.12 | 60.26 | 16.15 | 2.85 | 28.21 | 9.82 | 479 | 0.0 | 0.0 |
| 22Q2 (13) | 4.5 | 16.58 | 26.4 | 0.05 | 0.0 | 66.67 | 0.2 | -23.08 | -23.08 | 0.1 | 11.11 | 11.11 | 1.11 | -14.22 | 31.85 | 4.44 | -34.02 | -39.15 | 2.22 | -4.69 | -12.1 | 479 | 0.0 | 0.0 |
| 22Q1 (12) | 3.86 | -6.99 | 40.36 | 0.05 | 0.0 | 66.67 | 0.26 | -3.7 | 18.18 | 0.09 | 0.0 | 12.5 | 1.30 | 7.51 | 18.74 | 6.74 | 3.53 | -15.8 | 2.33 | 7.51 | -19.85 | 479 | 0.0 | 0.0 |
| 21Q4 (11) | 4.15 | -2.12 | 54.28 | 0.05 | 66.67 | 66.67 | 0.27 | 3.85 | 17.39 | 0.09 | -18.18 | 50.0 | 1.20 | 70.28 | 8.03 | 6.51 | 6.1 | -23.91 | 2.17 | -16.41 | -2.77 | 479 | 0.0 | 0.0 |
| 21Q3 (10) | 4.24 | 19.1 | 47.22 | 0.03 | 0.0 | -25.0 | 0.26 | 0.0 | 4.0 | 0.11 | 22.22 | 57.14 | 0.71 | -16.04 | -49.06 | 6.13 | -16.04 | -29.36 | 2.59 | 2.62 | 6.74 | 479 | 0.0 | 0.0 |
| 21Q2 (9) | 3.56 | 29.45 | 24.04 | 0.03 | 0.0 | -57.14 | 0.26 | 18.18 | 18.18 | 0.09 | 12.5 | 125.0 | 0.84 | -22.75 | -65.45 | 7.30 | -8.71 | -4.72 | 2.53 | -13.1 | 81.39 | 479 | 0.0 | 0.0 |
| 21Q1 (8) | 2.75 | 2.23 | 50.27 | 0.03 | 0.0 | -57.14 | 0.22 | -4.35 | -18.52 | 0.08 | 33.33 | 166.67 | 1.09 | -2.18 | -71.48 | 8.00 | -6.43 | -45.78 | 2.91 | 30.42 | 77.45 | 479 | 0.0 | 0.0 |
| 20Q4 (7) | 2.69 | -6.6 | -0.37 | 0.03 | -25.0 | -50.0 | 0.23 | -8.0 | -8.0 | 0.06 | -14.29 | 200.0 | 1.12 | -19.7 | -49.81 | 8.55 | -1.5 | -7.66 | 2.23 | -8.23 | 201.12 | 479 | 0.0 | 0.0 |
| 20Q3 (6) | 2.88 | 0.35 | 12.06 | 0.04 | -42.86 | -42.86 | 0.25 | 13.64 | 0.0 | 0.07 | 75.0 | 133.33 | 1.39 | -43.06 | -49.01 | 8.68 | 13.24 | -10.76 | 2.43 | 74.39 | 108.22 | 479 | 0.0 | -1.24 |
| 20Q2 (5) | 2.87 | 56.83 | 16.67 | 0.07 | 0.0 | 16.67 | 0.22 | -18.52 | -31.25 | 0.04 | 33.33 | 33.33 | 2.44 | -36.24 | 0.0 | 7.67 | -48.04 | -41.07 | 1.39 | -14.98 | 14.29 | 479 | 0.0 | -1.24 |
| 20Q1 (4) | 1.83 | -32.22 | 0.0 | 0.07 | 16.67 | 0.0 | 0.27 | 8.0 | 0.0 | 0.03 | 50.0 | 0.0 | 3.83 | 72.13 | 0.0 | 14.75 | 59.34 | 0.0 | 1.64 | 121.31 | 0.0 | 479 | 0.0 | 0.0 |
| 19Q4 (3) | 2.7 | 5.06 | 0.0 | 0.06 | -14.29 | 0.0 | 0.25 | 0.0 | 0.0 | 0.02 | -33.33 | 0.0 | 2.22 | -18.41 | 0.0 | 9.26 | -4.81 | 0.0 | 0.74 | -36.54 | 0.0 | 479 | -1.24 | 0.0 |
| 19Q3 (2) | 2.57 | 4.47 | 0.0 | 0.07 | 16.67 | 0.0 | 0.25 | -21.88 | 0.0 | 0.03 | 0.0 | 0.0 | 2.72 | 11.67 | 0.0 | 9.73 | -25.22 | 0.0 | 1.17 | -4.28 | 0.0 | 485 | 0.0 | 0.0 |
| 19Q2 (1) | 2.46 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 2.44 | 0.0 | 0.0 | 13.01 | 0.0 | 0.0 | 1.22 | 0.0 | 0.0 | 485 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 12.8 | -20.99 | 0.16 | -5.88 | 1.18 | 15.69 | 0.45 | 15.38 | 1.25 | 19.12 | 9.22 | 46.42 | 3.52 | 46.03 | 479 | 0.0 |
| 2022 (9) | 16.2 | 10.28 | 0.17 | 21.43 | 1.02 | 0.99 | 0.39 | 5.41 | 1.05 | 10.11 | 6.30 | -8.42 | 2.41 | -4.42 | 479 | 0.0 |
| 2021 (8) | 14.69 | 43.18 | 0.14 | -6.67 | 1.01 | 4.12 | 0.37 | 85.0 | 0.95 | -34.81 | 6.88 | -27.28 | 2.52 | 29.21 | 479 | 0.0 |
| 2020 (7) | 10.26 | 5.23 | 0.15 | -44.44 | 0.97 | -14.16 | 0.2 | 66.67 | 1.46 | -47.21 | 9.45 | -18.43 | 1.95 | 58.38 | 479 | 0.0 |
| 2019 (6) | 9.75 | -25.4 | 0.27 | 0.0 | 1.13 | -14.39 | 0.12 | -20.0 | 2.77 | 34.05 | 11.59 | 14.76 | 1.23 | 7.24 | 479 | -11.79 |
| 2018 (5) | 13.07 | 2.03 | 0.27 | -12.9 | 1.32 | 5.6 | 0.15 | 0.0 | 2.07 | -14.64 | 10.10 | 3.5 | 1.15 | -1.99 | 543 | -1.27 |
| 2017 (4) | 12.81 | 25.1 | 0.31 | 0.0 | 1.25 | 16.82 | 0.15 | -11.76 | 2.42 | -20.06 | 9.76 | -6.62 | 1.17 | -29.47 | 550 | 19.83 |
| 2016 (3) | 10.24 | 20.19 | 0.31 | 29.17 | 1.07 | 13.83 | 0.17 | -10.53 | 3.03 | 7.47 | 10.45 | -5.29 | 1.66 | -25.56 | 459 | -4.97 |
| 2015 (2) | 8.52 | -18.55 | 0.24 | -7.69 | 0.94 | -6.0 | 0.19 | 46.15 | 2.82 | 13.33 | 11.03 | 15.4 | 2.23 | 79.43 | 483 | -0.21 |
| 2014 (1) | 10.46 | 7.28 | 0.26 | 36.84 | 1.0 | 11.11 | 0.13 | 160.0 | 2.49 | 0 | 9.56 | 0 | 1.24 | 0 | 484 | 9.75 |
