玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)24.6312.018.221.42.190.02.388.1815.530.2210.0-12.05.68-8.76-7.599.66-3.416.760.89-1.79-18.6835580.0-2.79
24Q1 (19)21.99-13.567.431.37-4.867.032.2-9.841.850.2-25.93-20.06.2310.07-0.3710.004.31-5.190.91-14.3-25.5335580.0-2.79
23Q4 (18)25.44-0.39-0.081.440.7-9.432.4414.5520.790.273.8522.735.661.1-9.369.5915.020.891.064.2522.823558-2.79-2.79
23Q3 (17)25.5412.21-3.731.432.141.422.133.4-10.130.264.018.185.60-8.985.358.34-7.86-6.641.02-7.3222.7636600.0-11.38
23Q2 (16)22.7611.19-11.091.49.381.452.06-4.63-5.070.250.0-7.416.15-1.6314.119.05-14.236.781.10-10.064.1536600.0-11.38
23Q1 (15)20.47-19.6-25.811.28-19.5-12.932.166.930.930.2513.648.76.250.1317.3610.5533.036.041.2241.3446.536600.0-11.38
22Q4 (14)25.46-4.03-21.011.5912.77-13.112.02-14.7712.850.220.0-8.336.2517.519.997.93-11.1942.860.864.216.043660-11.38-11.38
22Q3 (13)26.533.63-9.021.412.17-6.622.379.2221.540.22-18.52-8.335.31-1.412.638.935.3933.590.83-21.370.7541300.0-33.8
22Q2 (12)25.6-7.21-12.121.38-6.12-9.212.171.40.460.2717.393.855.391.183.318.489.2814.321.0526.5218.1741300.0-33.8
22Q1 (11)27.59-14.4-1.361.47-19.67-5.772.1419.55-10.080.23-4.179.525.33-6.16-4.477.7639.66-8.850.8311.9511.0341300.0-33.8
21Q4 (10)32.2310.534.21.8321.196.41.79-8.21-10.950.240.0-48.945.689.652.15.55-16.95-14.540.74-9.53-51.04130-33.8-33.8
21Q3 (9)29.160.10.451.51-0.66-0.661.95-9.72-12.950.24-7.6984.625.18-0.76-1.16.69-9.82-13.330.82-7.7983.7962390.02.33
21Q2 (8)29.134.1516.661.52-2.5610.142.16-9.24-2.70.2623.8185.715.22-6.44-5.587.42-12.86-16.60.8918.8859.1962390.02.33
21Q1 (7)27.97-9.5716.31.56-9.38.332.3818.419.680.21-55.3261.545.580.3-6.858.5130.94-5.690.75-50.5938.962390.05.69
20Q4 (6)30.936.543.01.7213.162.992.01-10.27-18.950.47261.54176.475.566.21-0.06.50-15.78-21.311.52239.33168.4362392.335.69
20Q3 (5)29.0316.26-1.191.5210.142.72.240.9-6.670.13-7.14-13.335.24-5.263.947.72-13.21-5.540.45-20.13-12.2960970.03.29
20Q2 (4)24.973.830.01.38-4.170.02.222.30.00.147.690.05.53-7.70.08.89-1.470.00.563.720.060973.290.0
20Q1 (3)24.05-19.910.01.44-13.770.02.17-12.50.00.13-23.530.05.997.670.09.029.260.00.54-4.520.059030.00.0
19Q4 (2)30.032.210.01.6712.840.02.483.330.00.1713.330.05.5610.40.08.261.10.00.5710.880.059030.00.0
19Q3 (1)29.380.00.01.480.00.02.40.00.00.150.00.05.040.00.08.170.00.00.510.00.059030.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)94.21-10.435.55-5.138.791.031.0410.645.895.929.3312.81.1023.5236600.0
2022 (9)105.18-11.235.85-8.888.75.070.94-2.085.562.658.2718.370.8910.313660-11.38
2021 (8)118.498.726.425.778.28-4.170.9610.345.42-2.716.99-11.850.811.54130-33.8
2020 (7)108.99-9.96.07-3.58.64-4.530.8735.945.577.17.935.950.8050.8762392.33
2019 (6)120.96-2.186.29-0.949.055.360.64-17.955.201.277.487.710.53-16.1260973.29
2018 (5)123.660.156.35-2.318.595.270.78-1.275.14-2.466.955.110.63-1.4259032.04
2017 (4)123.475.176.5-7.678.16-8.110.79-3.665.26-12.216.61-12.630.64-8.39578532.44
2016 (3)117.497.187.04178.268.8862.940.8251.856.0041.127.56-17.370.70-22.99436822.63
2015 (2)59.5459.972.5361.155.4568.730.5445.954.250.749.155.480.91-8.77356217.83
2014 (1)37.22-3.721.570.643.23-9.520.375.714.2208.6800.99030238.23

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