- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 153.67 | 11.42 | 23.01 | 5.01 | 4.81 | 23.7 | 4.24 | -2.3 | 15.53 | 0.17 | 0.0 | -15.0 | 3.26 | -5.93 | 0.56 | 2.76 | -12.32 | -6.08 | 0.11 | -10.25 | -30.9 | 1638 | 0.0 | 2.12 |
| 24Q2 (19) | 137.92 | 15.59 | 14.41 | 4.78 | 15.46 | 21.01 | 4.34 | 12.73 | 2.12 | 0.17 | 88.89 | -34.62 | 3.47 | -0.11 | 5.77 | 3.15 | -2.48 | -10.74 | 0.12 | 63.42 | -42.85 | 1638 | 0.0 | 2.12 |
| 24Q1 (18) | 119.32 | -2.46 | -4.48 | 4.14 | -13.57 | 8.09 | 3.85 | 37.99 | 7.24 | 0.09 | -64.0 | -80.85 | 3.47 | -11.39 | 13.17 | 3.23 | 41.47 | 12.28 | 0.08 | -63.09 | -79.95 | 1638 | 0.0 | 2.12 |
| 23Q4 (17) | 122.33 | -2.07 | -8.55 | 4.79 | 18.27 | 15.42 | 2.79 | -23.98 | -22.71 | 0.25 | 25.0 | -62.69 | 3.92 | 20.78 | 26.22 | 2.28 | -22.37 | -15.49 | 0.20 | 27.65 | -59.2 | 1638 | 2.12 | 2.12 |
| 23Q3 (16) | 124.92 | 3.63 | -9.43 | 4.05 | 2.53 | -14.74 | 3.67 | -13.65 | 4.56 | 0.2 | -23.08 | -45.95 | 3.24 | -1.06 | -5.86 | 2.94 | -16.67 | 15.45 | 0.16 | -25.77 | -40.32 | 1604 | 0.0 | 26.1 |
| 23Q2 (15) | 120.55 | -3.5 | -8.85 | 3.95 | 3.13 | 3.13 | 4.25 | 18.38 | -1.62 | 0.26 | -44.68 | -10.34 | 3.28 | 6.87 | 13.14 | 3.53 | 22.68 | 7.93 | 0.22 | -42.68 | -1.64 | 1604 | 0.0 | 26.1 |
| 23Q1 (14) | 124.92 | -6.62 | -0.72 | 3.83 | -7.71 | 11.01 | 3.59 | -0.55 | -5.03 | 0.47 | -29.85 | 95.83 | 3.07 | -1.17 | 11.82 | 2.87 | 6.49 | -4.33 | 0.38 | -24.88 | 97.26 | 1604 | 0.0 | 26.1 |
| 22Q4 (13) | 133.77 | -3.02 | 13.69 | 4.15 | -12.63 | 14.01 | 3.61 | 2.85 | -3.73 | 0.67 | 81.08 | 131.03 | 3.10 | -9.91 | 0.28 | 2.70 | 6.05 | -15.33 | 0.50 | 86.71 | 103.21 | 1604 | 26.1 | 26.1 |
| 22Q3 (12) | 137.93 | 4.29 | 25.52 | 4.75 | 24.02 | 45.71 | 3.51 | -18.75 | 6.04 | 0.37 | 27.59 | 37.04 | 3.44 | 18.91 | 16.08 | 2.54 | -22.1 | -15.52 | 0.27 | 22.33 | 9.18 | 1272 | 0.0 | 10.99 |
| 22Q2 (11) | 132.25 | 5.1 | 27.4 | 3.83 | 11.01 | 24.76 | 4.32 | 14.29 | 50.0 | 0.29 | 20.83 | 38.1 | 2.90 | 5.63 | -2.07 | 3.27 | 8.74 | 17.74 | 0.22 | 14.97 | 8.4 | 1272 | 0.0 | 10.99 |
| 22Q1 (10) | 125.83 | 6.94 | 31.99 | 3.45 | -5.22 | 6.81 | 3.78 | 0.8 | 54.29 | 0.24 | -17.24 | 4.35 | 2.74 | -11.37 | -19.08 | 3.00 | -5.74 | 16.89 | 0.19 | -22.61 | -20.95 | 1272 | 0.0 | 10.99 |
| 21Q4 (9) | 117.66 | 7.07 | 31.63 | 3.64 | 11.66 | 22.97 | 3.75 | 13.29 | 59.57 | 0.29 | 7.41 | -17.14 | 3.09 | 4.28 | -6.57 | 3.19 | 5.81 | 21.23 | 0.25 | 0.31 | -37.05 | 1272 | 10.99 | 10.99 |
| 21Q3 (8) | 109.89 | 5.86 | 21.18 | 3.26 | 6.19 | 14.39 | 3.31 | 14.93 | 19.06 | 0.27 | 28.57 | 50.0 | 2.97 | 0.31 | -5.61 | 3.01 | 8.57 | -1.75 | 0.25 | 21.46 | 23.78 | 1146 | 0.0 | -4.34 |
| 21Q2 (7) | 103.81 | 8.9 | 10.77 | 3.07 | -4.95 | 10.04 | 2.88 | 17.55 | 17.55 | 0.21 | -8.7 | -25.0 | 2.96 | -12.72 | -0.66 | 2.77 | 7.95 | 6.13 | 0.20 | -16.15 | -32.29 | 1146 | 0.0 | -4.34 |
| 21Q1 (6) | 95.33 | 6.65 | 8.45 | 3.23 | 9.12 | 17.03 | 2.45 | 4.26 | -1.61 | 0.23 | -34.29 | 21.05 | 3.39 | 2.32 | 7.91 | 2.57 | -2.24 | -9.28 | 0.24 | -38.38 | 11.62 | 1146 | 0.0 | 1.87 |
| 20Q4 (5) | 89.39 | -1.42 | 1.41 | 2.96 | 3.86 | -8.07 | 2.35 | -15.47 | 29.12 | 0.35 | 94.44 | 25.0 | 3.31 | 5.36 | -9.35 | 2.63 | -14.25 | 27.33 | 0.39 | 97.25 | 23.27 | 1146 | -4.34 | 1.87 |
| 20Q3 (4) | 90.68 | -3.24 | 0.0 | 2.85 | 2.15 | 0.0 | 2.78 | 13.47 | 0.0 | 0.18 | -35.71 | 0.0 | 3.14 | 5.58 | 0.0 | 3.07 | 17.27 | 0.0 | 0.20 | -33.56 | 0.0 | 1198 | 0.0 | 0.0 |
| 20Q2 (3) | 93.72 | 6.62 | 0.0 | 2.79 | 1.09 | 0.0 | 2.45 | -1.61 | 0.0 | 0.28 | 47.37 | 0.0 | 2.98 | -5.19 | 0.0 | 2.61 | -7.72 | 0.0 | 0.30 | 38.22 | 0.0 | 1198 | 6.49 | 0.0 |
| 20Q1 (2) | 87.9 | -0.28 | 0.0 | 2.76 | -14.29 | 0.0 | 2.49 | 36.81 | 0.0 | 0.19 | -32.14 | 0.0 | 3.14 | -14.04 | 0.0 | 2.83 | 37.2 | 0.0 | 0.22 | -31.95 | 0.0 | 1125 | 0.0 | 0.0 |
| 19Q4 (1) | 88.15 | 0.0 | 0.0 | 3.22 | 0.0 | 0.0 | 1.82 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 3.65 | 0.0 | 0.0 | 2.06 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 1125 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 492.73 | -6.99 | 16.61 | 2.66 | 14.3 | -6.04 | 1.17 | -25.0 | 3.37 | 10.38 | 2.90 | 1.02 | 0.24 | -19.36 | 1604 | 0.0 |
| 2022 (9) | 529.78 | 24.16 | 16.18 | 22.58 | 15.22 | 22.84 | 1.56 | 54.46 | 3.05 | -1.28 | 2.87 | -1.06 | 0.29 | 24.4 | 1604 | 26.1 |
| 2021 (8) | 426.69 | 17.97 | 13.2 | 16.3 | 12.39 | 22.92 | 1.01 | 1.0 | 3.09 | -1.42 | 2.90 | 4.19 | 0.24 | -14.39 | 1272 | 10.99 |
| 2020 (7) | 361.68 | 14.09 | 11.35 | 2.16 | 10.08 | 13.9 | 1.0 | 29.87 | 3.14 | -10.46 | 2.79 | -0.17 | 0.28 | 13.83 | 1146 | -4.34 |
| 2019 (6) | 317.01 | 9.84 | 11.11 | 13.25 | 8.85 | 0.68 | 0.77 | 250.0 | 3.50 | 3.11 | 2.79 | -8.34 | 0.24 | 218.64 | 1198 | 6.49 |
| 2018 (5) | 288.61 | 21.36 | 9.81 | 8.88 | 8.79 | 7.59 | 0.22 | 266.67 | 3.40 | -10.29 | 3.05 | -11.35 | 0.08 | 202.13 | 1125 | 24.58 |
| 2017 (4) | 237.81 | 5.09 | 9.01 | 14.63 | 8.17 | 6.1 | 0.06 | 0 | 3.79 | 9.08 | 3.44 | 0.96 | 0.03 | 0 | 903 | 0.0 |
| 2016 (3) | 226.29 | 18.61 | 7.86 | 8.12 | 7.7 | 20.12 | 0 | 0 | 3.47 | -8.85 | 3.40 | 1.28 | 0.00 | 0 | 903 | 25.94 |
| 2015 (2) | 190.79 | 5.46 | 7.27 | 7.07 | 6.41 | 12.06 | 0 | 0 | 3.81 | 1.53 | 3.36 | 6.27 | 0.00 | 0 | 717 | 5.29 |
| 2014 (1) | 180.92 | 16.31 | 6.79 | 15.48 | 5.72 | 16.97 | 0 | 0 | 3.75 | 0 | 3.16 | 0 | 0.00 | 0 | 681 | 1.95 |
