玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)13.62-8.471.870.64-14.67-9.860.5317.78-13.110.030.0-25.04.70-6.77-11.513.8928.67-14.710.229.25-26.38000
24Q3 (19)14.882.487.360.7510.2919.050.452.27-4.260.03-40.050.05.047.6310.893.02-0.2-10.820.20-41.4539.72000
24Q2 (18)14.528.367.480.684.6223.640.440.02.330.05150.025.04.68-3.4515.043.03-7.71-4.790.34130.7216.31000
24Q1 (17)13.40.220.680.65-8.4522.640.44-27.874.760.02-50.0-33.334.85-8.6621.823.28-28.034.060.15-50.11-33.78000
23Q4 (16)13.37-3.54-1.910.7112.751.060.6129.7956.410.04100.0100.05.3116.8354.04.5634.5459.450.30107.33103.89000
23Q3 (15)13.862.59-1.280.6314.555.00.479.314.630.02-50.00.04.5511.656.363.396.5416.120.14-51.261.3000
23Q2 (14)13.511.5-17.520.553.77-15.380.432.384.880.0433.33100.04.072.242.593.180.8727.160.3031.36142.49000
23Q1 (13)13.31-2.35-31.140.5312.77-23.190.427.690.00.0350.050.03.9815.4811.553.1610.2845.230.2353.61117.84000
22Q4 (12)13.63-2.92-27.270.47-21.672.170.39-4.88-13.330.020.0100.03.45-19.3140.482.86-2.0219.160.153.01174.98000
22Q3 (11)14.04-14.29-18.560.6-7.6917.650.410.0-21.150.020.00.04.277.6944.462.9216.67-3.180.1416.6722.79000
22Q2 (10)16.38-15.26-2.850.65-5.820.370.41-2.38-8.890.020.00.03.9711.1723.92.5015.2-6.220.1218.012.93000
22Q1 (9)19.333.1514.720.6950.018.970.42-6.670.00.02100.00.03.5745.423.72.17-9.52-12.830.1093.9-12.83000
21Q4 (8)18.748.726.790.46-9.86.980.45-13.469.760.01-50.0-50.02.45-17.02-15.632.40-20.39-13.440.05-54.0-60.57000
21Q3 (7)17.242.2533.020.51-5.560.00.5215.5633.330.020.00.02.96-7.64-24.833.0213.010.230.12-2.2-24.83000
21Q2 (6)16.860.0651.620.54-6.928.570.457.1432.350.020.0100.03.20-6.95-15.22.677.08-12.710.12-0.0631.91000
21Q1 (5)16.8514.0170.030.5834.8831.820.422.4416.670.020.00.03.4418.31-22.472.49-10.15-31.380.12-12.28-41.19000
20Q4 (4)14.7814.040.00.43-15.690.00.415.130.00.020.00.02.91-26.070.02.77-7.820.00.14-12.310.0000.0
20Q3 (3)12.9616.550.00.5121.430.00.3914.710.00.02100.00.03.944.190.03.01-1.580.00.1571.60.0000.0
20Q2 (2)11.1212.210.00.42-4.550.00.34-5.560.00.01-50.00.03.78-14.930.03.06-15.830.00.09-55.440.0000.0
20Q1 (1)9.910.00.00.440.00.00.360.00.00.020.00.04.440.00.03.630.00.00.200.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)56.424.372.7212.861.87-3.110.12-7.694.828.143.31-7.160.21-11.5500
2023 (9)54.06-14.72.410.421.9318.40.1344.444.4617.733.5738.820.2469.3500
2022 (8)63.38-9.052.415.381.63-11.410.0912.53.7926.872.57-2.590.1423.700
2021 (7)69.6942.92.0814.921.8421.850.0833.332.98-19.582.64-14.720.11-6.6900
2020 (6)48.771.51.81-9.51.51-14.20.06-25.03.71-10.843.10-15.470.12-26.1100
2019 (5)48.05-10.292.0-0.51.76-12.00.0833.334.1610.913.66-1.910.1748.6200
2018 (4)53.56-13.472.01-32.322.010.50.0620.03.75-21.793.7327.70.1138.6900
2017 (3)61.917.752.9721.721.81-7.180.05-28.574.803.372.92-21.170.08-39.3400
2016 (2)52.57-7.352.444.721.9514.710.07-41.674.6413.033.7123.80.13-37.043800.0
2015 (1)56.74-20.22.3310.951.71.190.129.094.1103.0000.2103800.0

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