玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)12.4538.8-10.040.2426.3241.180.43-4.44-8.510.2-4.765.261.93-8.9956.943.45-31.151.71.61-31.3817.0213960.00.0
24Q3 (19)8.97-14.24-32.810.1911.76-5.00.45-10.0-11.760.210.040.02.1230.3341.395.024.9531.322.3416.61108.3613960.0-5.23
24Q2 (18)10.46-19.54-28.060.176.25-22.730.516.280.00.2123.5331.251.6332.057.414.7844.5239.012.0153.5382.4513960.0-5.23
24Q1 (17)13.0-6.072.770.16-5.88-20.00.43-8.51-8.510.17-10.5313.331.230.2-22.153.31-2.6-10.971.31-4.7410.2813960.0-5.23
23Q4 (16)13.843.6744.170.17-15.0-26.090.47-7.84-7.840.1926.6726.671.23-18.01-48.733.40-11.11-36.081.3722.18-12.141396-5.23-5.23
23Q3 (15)13.35-8.1822.250.2-9.090.00.512.021.430.15-6.250.01.50-0.99-18.23.8211.09-0.671.122.11-18.214730.0-24.69
23Q2 (14)14.5414.9426.430.2210.022.220.56.382.040.166.670.01.51-4.3-3.333.44-7.45-19.291.10-7.2-20.9114730.0-24.69
23Q1 (13)12.6531.7716.910.2-13.04-9.090.47-7.8423.680.150.00.01.58-34.01-22.243.72-30.065.791.19-24.11-14.4714730.0-24.69
22Q4 (12)9.6-12.09-21.250.2315.04.550.5121.4310.870.150.0-59.462.4030.8132.755.3138.1240.781.5613.75-48.521473-24.69-24.69
22Q3 (11)10.92-5.04-12.850.211.11-16.670.42-14.29-16.00.15-6.25-59.461.8317.01-4.383.85-9.73-3.621.37-1.27-53.4819560.040.01
22Q2 (10)11.56.28-21.390.18-18.18-14.290.4928.95-5.770.166.67-60.981.57-23.029.044.2621.3219.881.390.36-50.3519560.040.01
22Q1 (9)10.82-11.24-30.640.220.0-4.350.38-17.39-20.830.15-59.46-61.542.0312.6637.913.51-6.9314.141.39-54.33-44.5519560.040.01
21Q4 (8)12.19-2.71-29.00.22-8.33-15.380.46-8.0-6.120.370.0-7.51.80-5.7819.183.77-5.4332.233.042.7930.29195640.0140.01
21Q3 (7)12.53-14.35-32.450.2414.29-4.00.5-3.854.170.37-9.76-2.631.9233.4442.123.9912.2754.212.955.3744.1513970.0-6.87
21Q2 (6)14.63-6.22-1.680.21-8.70.00.528.3310.640.415.1320.591.44-2.641.713.5515.5212.532.8012.122.6513970.0-6.87
21Q1 (5)15.6-9.1447.730.23-11.549.520.48-2.046.670.39-2.5143.751.47-2.64-25.863.087.82-27.792.507.3165.013970.0-16.85
20Q4 (4)17.17-7.440.00.264.00.00.492.080.00.45.260.01.5112.360.02.8510.290.02.3313.720.01397-6.870.0
20Q3 (3)18.5524.660.00.2519.050.00.482.130.00.3811.760.01.35-4.510.02.59-18.080.02.05-10.350.015000.00.0
20Q2 (2)14.8840.910.00.210.00.00.474.440.00.34112.50.01.41-29.030.03.16-25.880.02.2850.810.01500-10.710.0
20Q1 (1)10.560.00.00.210.00.00.450.00.00.160.00.01.990.00.04.260.00.01.520.00.016800.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)44.87-17.490.77-2.531.82-6.670.7921.541.7218.134.0613.111.7647.313960.0
2023 (9)54.3826.910.79-5.951.958.330.654.841.45-25.893.59-14.641.20-17.391396-5.23
2022 (8)42.85-22.030.84-7.691.8-8.160.62-60.01.9618.44.2017.791.45-48.71473-24.69
2021 (7)54.96-10.140.91-3.191.964.261.5520.161.667.733.5716.022.8233.71195640.01
2020 (6)61.1622.050.94-12.151.885.031.2969.741.54-28.023.07-13.952.1139.071397-6.87
2019 (5)50.1130.941.07-2.731.7921.770.7610.142.14-25.713.57-7.01.52-15.881500-10.71
2018 (4)38.27117.321.137.51.4717.60.6940.822.87-36.733.84-45.891.80-35.21680106.39
2017 (3)17.61-12.780.8-14.891.25-21.380.49-12.54.54-2.427.10-9.872.780.328140.74
2016 (2)20.19-17.790.94-10.481.59-12.150.56-9.684.668.97.886.862.779.87808-31.87
2015 (1)24.561.281.05-2.781.81-1.090.62-1.594.2807.3702.5201186-5.12

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