- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 118.08 | 13.53 | 0.35 | 2.82 | 23.14 | 0.71 | 5.97 | -18.22 | 0.84 | 1.03 | 15.73 | 9.57 | 2.39 | 8.47 | 0.36 | 5.06 | -27.96 | 0.49 | 0.87 | 1.94 | 9.19 | 13790 | 0.0 | -5.5 |
| 24Q2 (19) | 104.01 | 12.49 | -3.64 | 2.29 | -1.29 | -10.55 | 7.3 | 18.89 | 9.28 | 0.89 | 14.1 | 3.49 | 2.20 | -12.25 | -7.17 | 7.02 | 5.69 | 13.41 | 0.86 | 1.43 | 7.4 | 13790 | 0.0 | -5.5 |
| 24Q1 (18) | 92.46 | -8.32 | -10.49 | 2.32 | -8.66 | -2.93 | 6.14 | -3.31 | 14.55 | 0.78 | -10.34 | -9.3 | 2.51 | -0.37 | 8.45 | 6.64 | 5.47 | 27.98 | 0.84 | -2.21 | 1.33 | 13790 | 0.0 | -5.5 |
| 23Q4 (17) | 100.85 | -14.29 | -9.36 | 2.54 | -9.29 | -8.3 | 6.35 | 7.26 | -3.35 | 0.87 | -7.45 | -3.33 | 2.52 | 5.84 | 1.17 | 6.30 | 25.15 | 6.64 | 0.86 | 7.99 | 6.65 | 13790 | -5.5 | -5.5 |
| 23Q3 (16) | 117.67 | 9.01 | -7.8 | 2.8 | 9.38 | -4.44 | 5.92 | -11.38 | -0.5 | 0.94 | 9.3 | -7.84 | 2.38 | 0.33 | 3.64 | 5.03 | -18.71 | 7.91 | 0.80 | 0.26 | -0.05 | 14592 | 0.0 | -14.92 |
| 23Q2 (15) | 107.94 | 4.49 | -6.86 | 2.56 | 7.11 | -5.54 | 6.68 | 24.63 | 10.41 | 0.86 | 0.0 | -16.5 | 2.37 | 2.51 | 1.42 | 6.19 | 19.27 | 18.55 | 0.80 | -4.3 | -10.36 | 14592 | 0.0 | -14.92 |
| 23Q1 (14) | 103.3 | -7.16 | -15.4 | 2.39 | -13.72 | -12.13 | 5.36 | -18.42 | -8.69 | 0.86 | -4.44 | -6.52 | 2.31 | -7.06 | 3.86 | 5.19 | -12.12 | 7.93 | 0.83 | 2.93 | 10.49 | 14592 | 0.0 | -14.92 |
| 22Q4 (13) | 111.27 | -12.81 | -20.03 | 2.77 | -5.46 | -2.81 | 6.57 | 10.42 | -9.63 | 0.9 | -11.76 | -12.62 | 2.49 | 8.43 | 21.54 | 5.90 | 26.65 | 13.01 | 0.81 | 1.2 | 9.26 | 14592 | -14.92 | -14.92 |
| 22Q3 (12) | 127.62 | 10.12 | -26.51 | 2.93 | 8.12 | -27.11 | 5.95 | -1.65 | -20.88 | 1.02 | -0.97 | -7.27 | 2.30 | -1.82 | -0.83 | 4.66 | -10.69 | 7.66 | 0.80 | -10.07 | 26.17 | 17151 | 0.0 | -5.62 |
| 22Q2 (11) | 115.89 | -5.09 | -13.35 | 2.71 | -0.37 | -5.9 | 6.05 | 3.07 | -22.24 | 1.03 | 11.96 | 8.42 | 2.34 | 4.97 | 8.6 | 5.22 | 8.59 | -10.25 | 0.89 | 17.96 | 25.13 | 17151 | 0.0 | -5.62 |
| 22Q1 (10) | 122.1 | -12.25 | -1.1 | 2.72 | -4.56 | -12.54 | 5.87 | -19.26 | -13.68 | 0.92 | -10.68 | -3.16 | 2.23 | 8.76 | -11.57 | 4.81 | -7.99 | -12.71 | 0.75 | 1.79 | -2.08 | 17151 | 0.0 | -5.62 |
| 21Q4 (9) | 139.14 | -19.87 | 9.24 | 2.85 | -29.1 | 8.37 | 7.27 | -3.32 | 2.68 | 1.03 | -6.36 | 0.0 | 2.05 | -11.52 | -0.8 | 5.22 | 20.65 | -6.0 | 0.74 | 16.86 | -8.46 | 17151 | -5.62 | -5.62 |
| 21Q3 (8) | 173.65 | 29.83 | 37.73 | 4.02 | 39.58 | 31.37 | 7.52 | -3.34 | -2.97 | 1.1 | 15.79 | 3.77 | 2.32 | 7.51 | -4.62 | 4.33 | -25.55 | -29.55 | 0.63 | -10.82 | -24.65 | 18173 | 0.0 | 9.09 |
| 21Q2 (7) | 133.75 | 8.33 | 14.28 | 2.88 | -7.4 | 9.92 | 7.78 | 14.41 | 7.02 | 0.95 | 0.0 | 5.56 | 2.15 | -14.52 | -3.81 | 5.82 | 5.61 | -6.35 | 0.71 | -7.69 | -7.63 | 18173 | 0.0 | 9.09 |
| 21Q1 (6) | 123.46 | -3.07 | 42.65 | 3.11 | 18.25 | 48.8 | 6.8 | -3.95 | 19.51 | 0.95 | -7.77 | 7.95 | 2.52 | 22.0 | 4.32 | 5.51 | -0.91 | -16.22 | 0.77 | -4.85 | -24.32 | 18173 | 0.0 | 7.62 |
| 20Q4 (5) | 127.37 | 1.02 | 15.46 | 2.63 | -14.05 | -17.81 | 7.08 | -8.65 | -1.53 | 1.03 | -2.83 | 49.28 | 2.06 | -14.92 | -28.81 | 5.56 | -9.57 | -14.71 | 0.81 | -3.81 | 29.29 | 18173 | 9.09 | 7.62 |
| 20Q3 (4) | 126.08 | 7.72 | 0.0 | 3.06 | 16.79 | 0.0 | 7.75 | 6.6 | 0.0 | 1.06 | 17.78 | 0.0 | 2.43 | 8.42 | 0.0 | 6.15 | -1.04 | 0.0 | 0.84 | 9.33 | 0.0 | 16659 | 0.0 | 0.0 |
| 20Q2 (3) | 117.04 | 35.23 | 0.0 | 2.62 | 25.36 | 0.0 | 7.27 | 27.77 | 0.0 | 0.9 | 2.27 | 0.0 | 2.24 | -7.3 | 0.0 | 6.21 | -5.52 | 0.0 | 0.77 | -24.37 | 0.0 | 16659 | -1.34 | 0.0 |
| 20Q1 (2) | 86.55 | -21.55 | 0.0 | 2.09 | -34.69 | 0.0 | 5.69 | -20.86 | 0.0 | 0.88 | 27.54 | 0.0 | 2.41 | -16.75 | 0.0 | 6.57 | 0.87 | 0.0 | 1.02 | 62.56 | 0.0 | 16886 | 0.0 | 0.0 |
| 19Q4 (1) | 110.32 | 0.0 | 0.0 | 3.2 | 0.0 | 0.0 | 7.19 | 0.0 | 0.0 | 0.69 | 0.0 | 0.0 | 2.90 | 0.0 | 0.0 | 6.52 | 0.0 | 0.0 | 0.63 | 0.0 | 0.0 | 16886 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 429.76 | -9.88 | 10.29 | -7.55 | 24.31 | -0.53 | 3.52 | -9.04 | 2.39 | 2.59 | 5.66 | 10.37 | 0.82 | 0.93 | 14592 | 0.0 |
| 2022 (9) | 476.88 | -16.34 | 11.13 | -13.45 | 24.44 | -16.79 | 3.87 | -3.73 | 2.33 | 3.45 | 5.12 | -0.54 | 0.81 | 15.07 | 14592 | -14.92 |
| 2021 (8) | 570.0 | 24.72 | 12.86 | 23.77 | 29.37 | 5.69 | 4.02 | 4.15 | 2.26 | -0.76 | 5.15 | -15.26 | 0.71 | -16.49 | 17151 | -5.62 |
| 2020 (7) | 457.04 | 5.94 | 10.39 | -9.65 | 27.79 | 1.31 | 3.86 | 35.44 | 2.27 | -14.72 | 6.08 | -4.37 | 0.84 | 27.85 | 18173 | 9.09 |
| 2019 (6) | 431.42 | -1.43 | 11.5 | 9.73 | 27.43 | -1.76 | 2.85 | -18.1 | 2.67 | 11.33 | 6.36 | -0.33 | 0.66 | -16.91 | 16659 | -1.34 |
| 2018 (5) | 437.69 | 10.45 | 10.48 | 6.72 | 27.92 | 19.47 | 3.48 | -11.68 | 2.39 | -3.37 | 6.38 | 8.17 | 0.80 | -20.03 | 16886 | 86.32 |
| 2017 (4) | 396.29 | 0.54 | 9.82 | -8.65 | 23.37 | -1.23 | 3.94 | -1.01 | 2.48 | -9.14 | 5.90 | -1.76 | 0.99 | -1.54 | 9063 | 6.45 |
| 2016 (3) | 394.15 | -2.48 | 10.75 | -3.41 | 23.66 | 1.28 | 3.98 | 4.46 | 2.73 | -0.96 | 6.00 | 3.86 | 1.01 | 7.12 | 8514 | 4.74 |
| 2015 (2) | 404.17 | -16.94 | 11.13 | -8.47 | 23.36 | -1.97 | 3.81 | 5.83 | 2.75 | 10.2 | 5.78 | 18.03 | 0.94 | 27.42 | 8129 | -64.25 |
| 2014 (1) | 486.62 | -4.6 | 12.16 | 2.96 | 23.83 | -2.69 | 3.6 | 12.15 | 2.50 | 0 | 4.90 | 0 | 0.74 | 0 | 22738 | -8.61 |
