玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)15.79-13.151.544.11-2.8411.081.042.972.970.760.02.726.0311.879.396.5918.561.414.8115.141.1411080.00.0
24Q3 (19)18.1810.0526.784.230.9517.831.01-9.8213.480.76-8.434.1123.27-8.26-7.065.56-18.06-10.494.18-16.79-17.8811080.0-1.95
24Q2 (18)16.52-4.233.254.191.9512.031.129.830.230.837.7918.5725.366.458.516.7814.6626.135.0212.5614.8411080.0-1.95
24Q1 (17)17.2510.933.924.1111.08-5.521.020.9913.330.774.0513.2423.830.13-9.085.91-8.969.064.46-6.28.9711080.0-1.95
23Q4 (16)15.558.44-5.763.73.06-21.781.0113.4812.220.741.372.7823.79-4.96-17.06.504.6519.084.76-6.529.061108-1.95-1.95
23Q3 (15)14.34-10.38-6.153.59-4.01-10.70.893.493.490.734.292.8225.037.1-4.846.2115.4710.275.0916.369.5611300.0-1.57
23Q2 (14)16.0-3.6110.733.74-14.02-4.350.86-4.446.170.72.941.4523.38-10.8-13.615.38-0.86-4.114.386.8-8.3811300.0-1.57
23Q1 (13)16.60.6112.544.35-8.0310.690.90.07.140.68-5.56-15.026.20-8.59-1.655.42-0.6-4.84.10-6.12-24.4711300.0-1.57
22Q4 (12)16.57.9815.954.7317.6621.910.94.652.270.721.4110.7728.678.965.145.45-3.09-11.84.36-6.09-4.471130-1.57-1.57
22Q3 (11)15.285.74-10.014.022.810.250.866.17-3.370.712.9-1.3926.31-2.7711.45.630.417.384.65-2.699.5811480.05.9
22Q2 (10)14.45-2.03-17.13.91-0.51-4.870.81-3.570.00.69-13.7516.9527.061.5614.755.61-1.5720.624.78-11.9641.0711480.05.9
22Q1 (9)14.753.65-15.083.931.29-2.960.84-4.55-2.330.823.08-1.2326.64-2.2814.275.69-7.9115.025.4218.7416.3111480.05.9
21Q4 (8)14.23-16.2-14.593.88-3.24-18.140.88-1.122.330.65-9.72-26.1427.2715.46-4.176.1817.9819.84.577.72-13.5211485.95.9
21Q3 (7)16.98-2.58-5.514.01-2.43-10.890.899.882.30.7222.03-20.8823.620.15-5.695.2412.798.264.2425.27-16.2710840.0-5.66
21Q2 (6)17.430.35-7.484.111.48-15.610.81-5.812.530.59-27.16-41.5823.581.13-8.784.65-6.1410.833.38-27.41-36.8610840.0-5.66
21Q1 (5)17.374.26-9.584.05-14.56-17.680.860.0-6.520.81-7.95-21.3623.32-18.05-8.964.95-4.093.384.66-11.72-13.0310840.0-5.98
20Q4 (4)16.66-7.290.04.745.330.00.86-1.150.00.88-3.30.028.4513.620.05.166.620.05.284.310.01084-5.660.0
20Q3 (3)17.97-4.620.04.5-7.60.00.8710.130.00.91-9.90.025.04-3.120.04.8415.460.05.06-5.540.011490.00.0
20Q2 (2)18.84-1.930.04.87-1.020.00.79-14.130.01.01-1.940.025.850.930.04.19-12.440.05.36-0.020.01149-0.350.0
20Q1 (1)19.210.00.04.920.00.00.920.00.01.030.00.025.610.00.04.790.00.05.360.00.011530.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)67.748.416.658.264.1914.793.129.8624.58-0.136.195.94.611.3411080.0
2023 (9)62.492.4815.38-7.293.657.042.84-2.7424.61-9.535.844.454.54-5.091108-1.95
2022 (8)60.98-7.6216.593.363.41-0.872.925.827.2111.895.597.34.7914.521130-1.57
2021 (7)66.01-9.1816.05-15.663.440.02.76-27.9424.31-7.145.2110.14.18-20.6611485.9
2020 (6)72.6824.6919.0317.833.44-1.713.83-8.1526.18-5.54.73-21.175.27-26.341084-5.66
2019 (5)58.294.9716.15-5.53.5-2.514.17-0.2427.71-9.976.00-7.127.15-4.961149-0.35
2018 (4)55.53-64.4317.0910.473.598.464.180.9730.78210.596.46204.937.53183.8611535.78
2017 (3)156.120.4515.47-13.383.31-3.224.14-14.299.91-13.772.12-3.652.65-14.671090-2.24
2016 (2)155.425.0817.86-2.243.42-11.634.83-16.1511.49-6.972.20-15.93.11-20.21115-9.94
2015 (1)147.91-1.3518.27-20.113.87-5.155.76-5.5712.3502.6203.8901238-18.01

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