- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.01 | -50.0 | -99.29 | 0.01 | 0.0 | -87.5 | 0.06 | 0.0 | 0.0 | 0 | 0 | 0 | 100.00 | 100.0 | 1662.5 | 600.00 | 100.0 | 14000.0 | 0.00 | 0 | 0 | 24 | 0.0 | 0.0 |
| 24Q2 (19) | 0.02 | -99.6 | -99.84 | 0.01 | -96.55 | -97.67 | 0.06 | -14.29 | -14.29 | 0 | 0 | 0 | 50.00 | 772.41 | 1316.28 | 300.00 | 21585.71 | 52100.0 | 0.00 | 0 | 0 | 24 | 0.0 | 0.0 |
| 24Q1 (18) | 5.06 | -51.25 | -45.88 | 0.29 | -50.85 | -9.38 | 0.07 | -50.0 | 0.0 | 0 | 0 | 0 | 5.73 | 0.83 | 67.46 | 1.38 | 2.57 | 84.78 | 0.00 | 0 | 0 | 24 | 0.0 | 0.0 |
| 23Q4 (17) | 10.38 | 636.17 | 51800.0 | 0.59 | 637.5 | 1080.0 | 0.14 | 133.33 | 27.27 | 0 | 0 | 0 | 5.68 | 0.18 | -97.73 | 1.35 | -68.3 | -99.75 | 0.00 | 0 | 0 | 24 | 0.0 | 0.0 |
| 23Q3 (16) | 1.41 | -88.42 | 213.33 | 0.08 | -81.4 | 60.0 | 0.06 | -14.29 | 20.0 | 0 | 0 | 0 | 5.67 | 60.71 | -48.94 | 4.26 | 640.43 | -61.7 | 0.00 | 0 | 0 | 24 | 0.0 | 0.0 |
| 23Q2 (15) | 12.18 | 30.27 | 866.67 | 0.43 | 34.38 | 975.0 | 0.07 | 0.0 | 16.67 | 0 | 0 | 0 | 3.53 | 3.15 | 11.21 | 0.57 | -23.23 | -87.93 | 0.00 | 0 | 0 | 24 | 0.0 | 0.0 |
| 23Q1 (14) | 9.35 | 46650.0 | 2025.0 | 0.32 | 540.0 | 966.67 | 0.07 | -36.36 | -22.22 | 0 | 0 | 0 | 3.42 | -98.63 | -49.8 | 0.75 | -99.86 | -96.34 | 0.00 | 0 | 0 | 24 | 0.0 | 0.0 |
| 22Q4 (13) | 0.02 | -95.56 | -98.6 | 0.05 | 0.0 | 0.0 | 0.11 | 120.0 | -26.67 | 0 | 0 | 0 | 250.00 | 2150.0 | 7050.0 | 550.00 | 4850.0 | 5143.33 | 0.00 | 0 | 0 | 24 | 0.0 | 0.0 |
| 22Q3 (12) | 0.45 | -64.29 | -94.6 | 0.05 | 25.0 | -72.22 | 0.05 | -16.67 | -70.59 | 0 | 0 | 0 | 11.11 | 250.0 | 414.81 | 11.11 | 133.33 | 445.1 | 0.00 | 0 | 0 | 24 | 0.0 | 0.0 |
| 22Q2 (11) | 1.26 | 186.36 | -91.98 | 0.04 | 33.33 | -95.06 | 0.06 | -33.33 | -45.45 | 0 | 0 | 0 | 3.17 | -53.44 | -38.43 | 4.76 | -76.72 | 580.09 | 0.00 | 0 | 0 | 24 | 0.0 | 0.0 |
| 22Q1 (10) | 0.44 | -69.23 | -91.47 | 0.03 | -40.0 | -90.62 | 0.09 | -40.0 | 28.57 | 0 | 0 | 0 | 6.82 | 95.0 | 9.94 | 20.45 | 95.0 | 1407.79 | 0.00 | 0 | 0 | 24 | 0.0 | 0.0 |
| 21Q4 (9) | 1.43 | -82.85 | -68.98 | 0.05 | -72.22 | -64.29 | 0.15 | -11.76 | 114.29 | 0 | 0 | 0 | 3.50 | 62.0 | 15.13 | 10.49 | 414.6 | 590.81 | 0.00 | 0 | 0 | 24 | 0.0 | 0.0 |
| 21Q3 (8) | 8.34 | -46.91 | 421.25 | 0.18 | -77.78 | 100.0 | 0.17 | 54.55 | 240.0 | 0 | 0 | 0 | 2.16 | -58.14 | -61.63 | 2.04 | 191.12 | -34.77 | 0.00 | 0 | 0 | 24 | 0.0 | 0.0 |
| 21Q2 (7) | 15.71 | 204.46 | 6445.83 | 0.81 | 153.12 | 636.36 | 0.11 | 57.14 | 37.5 | 0 | 0 | 0 | 5.16 | -16.86 | -88.75 | 0.70 | -48.39 | -97.9 | 0.00 | 0 | 0 | 24 | 0.0 | 0.0 |
| 21Q1 (6) | 5.16 | 11.93 | 3340.0 | 0.32 | 128.57 | 300.0 | 0.07 | 0.0 | 16.67 | 0 | 0 | 0 | 6.20 | 104.21 | -88.37 | 1.36 | -10.66 | -96.61 | 0.00 | 0 | 0 | 24 | 0.0 | 0.0 |
| 20Q4 (5) | 4.61 | 188.12 | 2461.11 | 0.14 | 55.56 | 366.67 | 0.07 | 40.0 | 0.0 | 0 | 0 | 0 | 3.04 | -46.01 | -81.78 | 1.52 | -51.41 | -96.1 | 0.00 | 0 | 0 | 24 | 0.0 | 0.0 |
| 20Q3 (4) | 1.6 | 566.67 | 0.0 | 0.09 | -18.18 | 0.0 | 0.05 | -37.5 | 0.0 | 0 | 0 | 0.0 | 5.62 | -87.73 | 0.0 | 3.12 | -90.62 | 0.0 | 0.00 | 0 | 0.0 | 24 | 0.0 | 0.0 |
| 20Q2 (3) | 0.24 | 60.0 | 0.0 | 0.11 | 37.5 | 0.0 | 0.08 | 33.33 | 0.0 | 0 | 0 | 0.0 | 45.83 | -14.06 | 0.0 | 33.33 | -16.67 | 0.0 | 0.00 | 0 | 0.0 | 24 | 0.0 | 0.0 |
| 20Q1 (2) | 0.15 | -16.67 | 0.0 | 0.08 | 166.67 | 0.0 | 0.06 | -14.29 | 0.0 | 0 | 0 | 0.0 | 53.33 | 220.0 | 0.0 | 40.00 | 2.86 | 0.0 | 0.00 | 0 | 0.0 | 24 | 0.0 | 0.0 |
| 19Q4 (1) | 0.18 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 16.67 | 0.0 | 0.0 | 38.89 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 24 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 33.32 | 1435.48 | 1.42 | 735.29 | 0.34 | 9.68 | 0 | 0 | 4.26 | -45.6 | 1.02 | -92.86 | 0.00 | 0 | 24 | 0.0 |
| 2022 (9) | 2.17 | -92.92 | 0.17 | -87.41 | 0.31 | -38.0 | 0 | 0 | 7.83 | 77.81 | 14.29 | 775.43 | 0.00 | 0 | 24 | 0.0 |
| 2021 (8) | 30.64 | 364.24 | 1.35 | 229.27 | 0.5 | 85.19 | 0 | 0 | 4.41 | -29.07 | 1.63 | -60.11 | 0.00 | 0 | 24 | 0.0 |
| 2020 (7) | 6.6 | 184.48 | 0.41 | 115.79 | 0.27 | -3.57 | 0 | 0 | 6.21 | -24.15 | 4.09 | -66.1 | 0.00 | 0 | 24 | 0.0 |
| 2019 (6) | 2.32 | -76.08 | 0.19 | -70.31 | 0.28 | -6.67 | 0 | 0 | 8.19 | 24.12 | 12.07 | 290.23 | 0.00 | 0 | 24 | -7.69 |
| 2018 (5) | 9.7 | -36.18 | 0.64 | 1.59 | 0.3 | 0.0 | 0 | 0 | 6.60 | 59.19 | 3.09 | 56.7 | 0.00 | 0 | 26 | 18.18 |
| 2017 (4) | 15.2 | 437.1 | 0.63 | 186.36 | 0.3 | -16.67 | 0 | 0 | 4.14 | -46.68 | 1.97 | -84.48 | 0.00 | 0 | 22 | -33.33 |
| 2016 (3) | 2.83 | 9333.33 | 0.22 | 4.76 | 0.36 | 0.0 | 0 | 0 | 7.77 | -98.89 | 12.72 | -98.94 | 0.00 | 0 | 33 | -26.67 |
| 2015 (2) | 0.03 | -99.82 | 0.21 | -73.42 | 0.36 | -10.0 | 0 | 0 | 700.00 | 14839.24 | 1200.00 | 50480.0 | 0.00 | 0 | 45 | 60.71 |
| 2014 (1) | 16.86 | 1167.67 | 0.79 | -2.47 | 0.4 | -16.67 | 0 | 0 | 4.69 | 0 | 2.37 | 0 | 0.00 | 0 | 28 | -9.68 |
