- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 5.83 | -18.58 | -38.5 | 0.09 | 12.5 | -30.77 | 0.35 | -16.67 | 16.67 | 0.07 | 0.0 | 16.67 | 1.54 | 38.16 | 12.57 | 6.00 | 2.34 | 89.71 | 1.20 | 22.81 | 89.71 | 302 | 0.0 | -2.89 |
24Q2 (19) | 7.16 | -9.48 | -31.68 | 0.08 | -11.11 | -38.46 | 0.42 | 27.27 | 2.44 | 0.07 | 0.0 | 0.0 | 1.12 | -1.8 | -9.93 | 5.87 | 40.6 | 49.94 | 0.98 | 10.47 | 46.37 | 302 | 0.0 | -2.89 |
24Q1 (18) | 7.91 | -24.09 | 2.06 | 0.09 | -43.75 | -40.0 | 0.33 | -10.81 | -19.51 | 0.07 | 0.0 | 0.0 | 1.14 | -25.9 | -41.21 | 4.17 | 17.49 | -21.14 | 0.88 | 31.73 | -2.02 | 302 | 0.0 | -2.89 |
23Q4 (17) | 10.42 | 9.92 | 4.41 | 0.16 | 23.08 | -15.79 | 0.37 | 23.33 | 2.78 | 0.07 | 16.67 | 0.0 | 1.54 | 11.97 | -19.35 | 3.55 | 12.21 | -1.56 | 0.67 | 6.14 | -4.22 | 302 | -2.89 | -2.89 |
23Q3 (16) | 9.48 | -9.54 | -17.13 | 0.13 | 0.0 | -27.78 | 0.3 | -26.83 | -16.67 | 0.06 | -14.29 | -25.0 | 1.37 | 10.55 | -12.85 | 3.16 | -19.11 | 0.56 | 0.63 | -5.24 | -9.49 | 311 | 0.0 | -8.8 |
23Q2 (15) | 10.48 | 35.23 | -12.96 | 0.13 | -13.33 | 18.18 | 0.41 | 0.0 | 2.5 | 0.07 | 0.0 | -12.5 | 1.24 | -35.91 | 35.77 | 3.91 | -26.05 | 17.76 | 0.67 | -26.05 | 0.52 | 311 | 0.0 | -8.8 |
23Q1 (14) | 7.75 | -22.34 | -29.09 | 0.15 | -21.05 | 36.36 | 0.41 | 13.89 | 32.26 | 0.07 | 0.0 | 75.0 | 1.94 | 1.66 | 92.32 | 5.29 | 46.66 | 86.53 | 0.90 | 28.77 | 146.81 | 311 | 0.0 | -8.8 |
22Q4 (13) | 9.98 | -12.76 | -48.58 | 0.19 | 5.56 | 90.0 | 0.36 | 0.0 | -5.26 | 0.07 | -12.5 | 75.0 | 1.90 | 21.0 | 269.53 | 3.61 | 14.63 | 84.25 | 0.70 | 0.3 | 240.36 | 311 | -8.8 | -8.8 |
22Q3 (12) | 11.44 | -4.98 | -21.7 | 0.18 | 63.64 | 80.0 | 0.36 | -10.0 | -14.29 | 0.08 | 0.0 | 166.67 | 1.57 | 72.22 | 129.88 | 3.15 | -5.28 | 9.47 | 0.70 | 5.24 | 240.56 | 341 | 0.0 | 6.56 |
22Q2 (11) | 12.04 | 10.16 | -12.5 | 0.11 | 0.0 | 37.5 | 0.4 | 29.03 | 25.0 | 0.08 | 100.0 | 166.67 | 0.91 | -9.22 | 57.14 | 3.32 | 17.14 | 42.86 | 0.66 | 81.56 | 204.76 | 341 | 0.0 | 6.56 |
22Q1 (10) | 10.93 | -43.69 | -3.79 | 0.11 | 10.0 | 83.33 | 0.31 | -18.42 | 6.9 | 0.04 | 0.0 | 0.0 | 1.01 | 95.34 | 90.55 | 2.84 | 44.87 | 11.1 | 0.37 | 77.58 | 3.93 | 341 | 0.0 | 6.56 |
21Q4 (9) | 19.41 | 32.85 | 11.42 | 0.1 | 0.0 | -37.5 | 0.38 | -9.52 | 11.76 | 0.04 | 33.33 | 33.33 | 0.52 | -24.73 | -43.91 | 1.96 | -31.9 | 0.31 | 0.21 | 0.36 | 19.66 | 341 | 6.56 | 6.56 |
21Q3 (8) | 14.61 | 6.18 | 6.41 | 0.1 | 25.0 | -9.09 | 0.42 | 31.25 | 44.83 | 0.03 | 0.0 | 0.0 | 0.68 | 17.73 | -14.57 | 2.87 | 23.61 | 36.1 | 0.21 | -5.82 | -6.02 | 320 | 0.0 | 0 |
21Q2 (7) | 13.76 | 21.13 | -12.47 | 0.08 | 33.33 | 0.0 | 0.32 | 10.34 | 23.08 | 0.03 | -25.0 | 50.0 | 0.58 | 10.08 | 14.24 | 2.33 | -8.9 | 40.61 | 0.22 | -38.08 | 71.37 | 320 | 0.0 | 0 |
21Q1 (6) | 11.36 | -34.79 | 65.36 | 0.06 | -62.5 | -33.33 | 0.29 | -14.71 | 31.82 | 0.04 | 33.33 | 33.33 | 0.53 | -42.5 | -59.68 | 2.55 | 30.79 | -20.28 | 0.35 | 104.46 | -19.37 | 320 | 0.0 | 0 |
20Q4 (5) | 17.42 | 26.88 | -5.53 | 0.16 | 45.45 | 23.08 | 0.34 | 17.24 | -12.82 | 0.03 | 0.0 | 0.0 | 0.92 | 14.64 | 30.28 | 1.95 | -7.59 | -7.72 | 0.17 | -21.18 | 5.86 | 320 | 0 | 0 |
20Q3 (4) | 13.73 | -12.66 | 0.0 | 0.11 | 37.5 | 0.0 | 0.29 | 11.54 | 0.0 | 0.03 | 50.0 | 0.0 | 0.80 | 57.43 | 0.0 | 2.11 | 27.7 | 0.0 | 0.22 | 71.74 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 15.72 | 128.82 | 0.0 | 0.08 | -11.11 | 0.0 | 0.26 | 18.18 | 0.0 | 0.02 | -33.33 | 0.0 | 0.51 | -61.15 | 0.0 | 1.65 | -48.35 | 0.0 | 0.13 | -70.87 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 6.87 | -62.74 | 0.0 | 0.09 | -30.77 | 0.0 | 0.22 | -43.59 | 0.0 | 0.03 | 0.0 | 0.0 | 1.31 | 85.82 | 0.0 | 3.20 | 51.41 | 0.0 | 0.44 | 168.41 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 18.44 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.70 | 0.0 | 0.0 | 2.11 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 38.13 | -14.08 | 0.57 | -1.72 | 1.5 | 4.9 | 0.27 | 0.0 | 1.49 | 14.38 | 3.93 | 22.09 | 0.71 | 16.39 | 311 | 0.0 |
2022 (9) | 44.38 | -24.96 | 0.58 | 70.59 | 1.43 | 2.14 | 0.27 | 92.86 | 1.31 | 127.32 | 3.22 | 36.11 | 0.61 | 157.0 | 311 | -8.8 |
2021 (8) | 59.14 | 10.05 | 0.34 | -22.73 | 1.4 | 25.0 | 0.14 | 27.27 | 0.57 | -29.78 | 2.37 | 13.59 | 0.24 | 15.65 | 341 | 6.56 |
2020 (7) | 53.74 | -12.23 | 0.44 | 29.41 | 1.12 | -15.79 | 0.11 | 0.0 | 0.82 | 47.45 | 2.08 | -4.05 | 0.20 | 13.94 | 320 | 0 |
2019 (6) | 61.23 | 23.25 | 0.34 | 25.93 | 1.33 | 19.82 | 0.11 | 22.22 | 0.56 | 2.17 | 2.17 | -2.78 | 0.18 | -0.83 | 0 | 0 |
2018 (5) | 49.68 | 62.57 | 0.27 | -18.18 | 1.11 | -11.9 | 0.09 | 0.0 | 0.54 | -49.67 | 2.23 | -45.81 | 0.18 | -38.49 | 0 | 0 |
2017 (4) | 30.56 | 13.48 | 0.33 | 22.22 | 1.26 | 59.49 | 0.09 | 0.0 | 1.08 | 7.7 | 4.12 | 40.55 | 0.29 | -11.88 | 0 | 0 |
2016 (3) | 26.93 | 0 | 0.27 | 0 | 0.79 | 0 | 0.09 | 0 | 1.00 | 0 | 2.93 | 0 | 0.33 | 0 | 0 | 0 |