玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)5.83-18.58-38.50.0912.5-30.770.35-16.6716.670.070.016.671.5438.1612.576.002.3489.711.2022.8189.713020.0-2.89
24Q2 (19)7.16-9.48-31.680.08-11.11-38.460.4227.272.440.070.00.01.12-1.8-9.935.8740.649.940.9810.4746.373020.0-2.89
24Q1 (18)7.91-24.092.060.09-43.75-40.00.33-10.81-19.510.070.00.01.14-25.9-41.214.1717.49-21.140.8831.73-2.023020.0-2.89
23Q4 (17)10.429.924.410.1623.08-15.790.3723.332.780.0716.670.01.5411.97-19.353.5512.21-1.560.676.14-4.22302-2.89-2.89
23Q3 (16)9.48-9.54-17.130.130.0-27.780.3-26.83-16.670.06-14.29-25.01.3710.55-12.853.16-19.110.560.63-5.24-9.493110.0-8.8
23Q2 (15)10.4835.23-12.960.13-13.3318.180.410.02.50.070.0-12.51.24-35.9135.773.91-26.0517.760.67-26.050.523110.0-8.8
23Q1 (14)7.75-22.34-29.090.15-21.0536.360.4113.8932.260.070.075.01.941.6692.325.2946.6686.530.9028.77146.813110.0-8.8
22Q4 (13)9.98-12.76-48.580.195.5690.00.360.0-5.260.07-12.575.01.9021.0269.533.6114.6384.250.700.3240.36311-8.8-8.8
22Q3 (12)11.44-4.98-21.70.1863.6480.00.36-10.0-14.290.080.0166.671.5772.22129.883.15-5.289.470.705.24240.563410.06.56
22Q2 (11)12.0410.16-12.50.110.037.50.429.0325.00.08100.0166.670.91-9.2257.143.3217.1442.860.6681.56204.763410.06.56
22Q1 (10)10.93-43.69-3.790.1110.083.330.31-18.426.90.040.00.01.0195.3490.552.8444.8711.10.3777.583.933410.06.56
21Q4 (9)19.4132.8511.420.10.0-37.50.38-9.5211.760.0433.3333.330.52-24.73-43.911.96-31.90.310.210.3619.663416.566.56
21Q3 (8)14.616.186.410.125.0-9.090.4231.2544.830.030.00.00.6817.73-14.572.8723.6136.10.21-5.82-6.023200.00
21Q2 (7)13.7621.13-12.470.0833.330.00.3210.3423.080.03-25.050.00.5810.0814.242.33-8.940.610.22-38.0871.373200.00
21Q1 (6)11.36-34.7965.360.06-62.5-33.330.29-14.7131.820.0433.3333.330.53-42.5-59.682.5530.79-20.280.35104.46-19.373200.00
20Q4 (5)17.4226.88-5.530.1645.4523.080.3417.24-12.820.030.00.00.9214.6430.281.95-7.59-7.720.17-21.185.8632000
20Q3 (4)13.73-12.660.00.1137.50.00.2911.540.00.0350.00.00.8057.430.02.1127.70.00.2271.740.0000.0
20Q2 (3)15.72128.820.00.08-11.110.00.2618.180.00.02-33.330.00.51-61.150.01.65-48.350.00.13-70.870.0000.0
20Q1 (2)6.87-62.740.00.09-30.770.00.22-43.590.00.030.00.01.3185.820.03.2051.410.00.44168.410.0000.0
19Q4 (1)18.440.00.00.130.00.00.390.00.00.030.00.00.700.00.02.110.00.00.160.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)38.13-14.080.57-1.721.54.90.270.01.4914.383.9322.090.7116.393110.0
2022 (9)44.38-24.960.5870.591.432.140.2792.861.31127.323.2236.110.61157.0311-8.8
2021 (8)59.1410.050.34-22.731.425.00.1427.270.57-29.782.3713.590.2415.653416.56
2020 (7)53.74-12.230.4429.411.12-15.790.110.00.8247.452.08-4.050.2013.943200
2019 (6)61.2323.250.3425.931.3319.820.1122.220.562.172.17-2.780.18-0.8300
2018 (5)49.6862.570.27-18.181.11-11.90.090.00.54-49.672.23-45.810.18-38.4900
2017 (4)30.5613.480.3322.221.2659.490.090.01.087.74.1240.550.29-11.8800
2016 (3)26.9300.2700.7900.0901.0002.9300.33000

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