玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)78.9117.4851.02.1118.54-15.65.3519.1528.920002.670.9-44.16.781.43-14.620.0000000
24Q2 (19)67.1719.2628.311.78-1.662.894.49-2.39-2.60002.65-17.54-19.816.68-18.16-24.090.0000000
24Q1 (18)56.32-8.663.991.81-47.991.694.6-5.541.550003.21-43.06-2.218.173.41-2.350.0000000
23Q4 (17)61.6617.99-21.643.4839.2-13.434.8717.35-16.180005.6417.9810.487.90-0.546.970.0000000
23Q3 (16)52.26-0.17-49.62.544.51-21.384.15-9.98-33.810004.7844.7655.987.94-9.8231.330.0000000
23Q2 (15)52.35-3.34-54.71.73-2.811.174.611.77-3.560003.300.55123.338.815.28112.890.0000000
23Q1 (14)54.16-31.17-52.411.78-55.72-12.324.53-22.03-20.80003.29-35.6784.268.3613.2866.420.0000000
22Q4 (13)78.69-24.11-41.334.0226.42-12.85.81-7.34-27.280005.1166.5848.637.3822.123.940.0000000
22Q3 (12)103.69-10.273.573.1885.9670.056.2731.1726.160003.07107.2564.26.0546.1921.810.0000000
22Q2 (11)115.561.5434.651.71-15.7612.54.78-16.4313.00001.48-17.04-16.454.14-17.7-16.080.0000000
22Q1 (10)113.81-15.1463.032.03-55.9713.415.72-28.4144.440001.78-48.11-30.445.03-15.63-11.40.0000000
21Q4 (9)134.1233.96117.594.61146.5280.787.9960.7662.070003.4484.03-16.915.9620.01-25.510.0000000
21Q3 (8)100.1216.6678.911.8723.0319.114.9717.4918.620001.875.45-33.434.960.71-33.70.0000000
21Q2 (7)85.8222.9321.991.52-15.08-10.064.236.82-8.040001.77-30.93-26.274.93-13.11-24.620.0000000
21Q1 (6)69.8113.2568.11.79-29.86.553.96-19.683.390002.56-38.02-36.615.67-29.08-38.490.0000000
20Q4 (5)61.6410.1527.092.5562.4244.894.9317.66-5.920004.1447.4514.08.006.82-25.970.0000000
20Q3 (4)55.96-20.450.01.57-7.10.04.19-8.910.0000.02.8116.790.07.4914.510.00.0000.0000.0
20Q2 (3)70.3569.40.01.690.60.04.620.10.0000.02.40-40.620.06.54-29.10.00.0000.0000.0
20Q1 (2)41.53-14.370.01.68-4.550.03.83-26.910.0000.04.0511.470.09.22-14.640.00.0000.0000.0
19Q4 (1)48.50.00.01.760.00.05.240.00.000.00.03.630.00.010.800.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)220.43-46.479.49-13.3318.16-19.57004.3161.898.2450.230.00000
2022 (9)411.755.6110.9511.8522.586.71002.665.915.481.040.00000
2021 (8)389.8769.899.7930.5321.1620.64002.51-23.165.43-28.990.00000
2020 (7)229.4928.917.50.5417.542.39003.27-22.017.64-20.570.00000
2019 (6)178.03-3.487.4611.1817.139.81004.1915.189.6213.760.00000
2018 (5)184.445.26.717.715.61.04003.642.388.46-3.950.00000
2017 (4)175.338.516.23-1.5815.44-1.59003.55-9.38.81-9.310.00000
2016 (3)161.583.926.33-3.3615.692.35003.92-7.09.71-1.510.00018340.0
2015 (2)155.49-8.446.555.1415.335.43004.2114.839.8615.160.00018340.0
2014 (1)169.8319.836.235.5914.545.67003.6708.5600.00018340.0

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