- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.47 | 34.86 | -8.7 | 0.17 | 21.43 | -90.4 | 0.55 | 1.85 | 152.88 | 0 | 0 | 0 | 11.56 | -9.96 | -89.48 | 37.41 | -24.48 | 157.92 | 0.00 | 0 | 0 | 286 | 0.0 | 2.14 |
| 24Q2 (19) | 1.09 | -10.66 | -3.54 | 0.14 | 0.0 | 7.69 | 0.54 | 5.88 | 3.85 | 0 | 0 | 0 | 12.84 | 11.93 | 11.64 | 49.54 | 18.51 | 7.66 | 0.00 | 0 | 0 | 286 | 0.0 | 2.14 |
| 24Q1 (18) | 1.22 | -19.74 | -7.58 | 0.14 | 110.14 | 7.69 | 0.51 | -76.39 | -1.92 | 0 | 0 | 0 | 11.48 | 112.64 | 16.52 | 41.80 | -70.58 | 6.12 | 0.00 | 0 | 0 | 286 | 0.0 | 2.14 |
| 23Q4 (17) | 1.52 | -5.59 | 13.43 | -1.38 | -177.97 | -15.0 | 2.16 | 307.69 | 10.77 | 0 | 0 | 0 | -90.79 | -182.58 | -1.38 | 142.11 | 319.99 | -2.35 | 0.00 | 0 | 0 | 286 | 2.14 | 2.14 |
| 23Q3 (16) | 1.61 | 42.48 | -11.54 | 1.77 | 1261.54 | 172.31 | -1.04 | -300.0 | 0 | 0 | 0 | 0 | 109.94 | 855.61 | 207.83 | -64.60 | -240.37 | 0 | 0.00 | 0 | 0 | 280 | 0.0 | -3.45 |
| 23Q2 (15) | 1.13 | -14.39 | 169.05 | 0.13 | 0.0 | -74.51 | 0.52 | 0.0 | 0 | 0 | 0 | 0 | 11.50 | 16.81 | -90.53 | 46.02 | 16.81 | 0 | 0.00 | 0 | 0 | 280 | 0.0 | -3.45 |
| 23Q1 (14) | 1.32 | -1.49 | 13.79 | 0.13 | 110.83 | -78.69 | 0.52 | -73.33 | 0 | 0 | 0 | 0 | 9.85 | 111.0 | -81.27 | 39.39 | -72.93 | 0 | 0.00 | 0 | 0 | 280 | 0.0 | -3.45 |
| 22Q4 (13) | 1.34 | -26.37 | 10.74 | -1.2 | -284.62 | -271.43 | 1.95 | 0 | 0 | 0 | 0 | 0 | -89.55 | -350.75 | -254.8 | 145.52 | 0 | 0 | 0.00 | 0 | 0 | 280 | -3.45 | -3.45 |
| 22Q3 (12) | 1.82 | 333.33 | 420.0 | 0.65 | 27.45 | 32.65 | 0 | 0 | 0 | 0 | 0 | 0 | 35.71 | -70.59 | -74.49 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 290 | 0.0 | -7.05 |
| 22Q2 (11) | 0.42 | -63.79 | -22.22 | 0.51 | -16.39 | -1.92 | 0 | 0 | 0 | 0 | 0 | 0 | 121.43 | 130.91 | 26.1 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 290 | 0.0 | -7.05 |
| 22Q1 (10) | 1.16 | -4.13 | 20.83 | 0.61 | -12.86 | 1.67 | 0 | 0 | 0 | 0 | 0 | 0 | 52.59 | -9.1 | -15.86 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 290 | 0.0 | -7.05 |
| 21Q4 (9) | 1.21 | 245.71 | 2.54 | 0.7 | 42.86 | -6.67 | 0 | 0 | 0 | 0 | 0 | 0 | 57.85 | -58.68 | -8.98 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 290 | -7.05 | -7.05 |
| 21Q3 (8) | 0.35 | -35.19 | -83.41 | 0.49 | -5.77 | -28.99 | 0 | 0 | 0 | 0 | 0 | 0 | 140.00 | 45.38 | 328.12 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 312 | 0.0 | -14.99 |
| 21Q2 (7) | 0.54 | -43.75 | -15.62 | 0.52 | -13.33 | -10.34 | 0 | 0 | 0 | 0 | 0 | 0 | 96.30 | 54.07 | 6.26 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 312 | 0.0 | -14.99 |
| 21Q1 (6) | 0.96 | -18.64 | 43.28 | 0.6 | -20.0 | -10.45 | 0 | 0 | 0 | 0 | 0 | 0 | 62.50 | -1.67 | -37.5 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 312 | 0.0 | -15.22 |
| 20Q4 (5) | 1.18 | -44.08 | -13.87 | 0.75 | 8.7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 63.56 | 94.36 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 312 | -14.99 | -15.22 |
| 20Q3 (4) | 2.11 | 229.69 | 0.0 | 0.69 | 18.97 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 32.70 | -63.92 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 367 | 0.0 | 0.0 |
| 20Q2 (3) | 0.64 | -4.48 | 0.0 | 0.58 | -13.43 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 90.62 | -9.38 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 367 | -0.27 | 0.0 |
| 20Q1 (2) | 0.67 | -51.09 | 0.0 | 0.67 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 100.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 368 | 0.0 | 0.0 |
| 19Q4 (1) | 1.37 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 368 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5.58 | 17.72 | 0.65 | 10.17 | 2.16 | 10.77 | 0 | 0 | 11.65 | -6.42 | 38.71 | -5.91 | 0.00 | 0 | 280 | 0.0 |
| 2022 (9) | 4.74 | 54.9 | 0.59 | -74.46 | 1.95 | 0 | 0 | 0 | 12.45 | -83.51 | 41.14 | 0 | 0.00 | 0 | 280 | -3.45 |
| 2021 (8) | 3.06 | -33.48 | 2.31 | -14.44 | 0 | 0 | 0 | 0 | 75.49 | 28.61 | 0.00 | 0 | 0.00 | 0 | 290 | -7.05 |
| 2020 (7) | 4.6 | -16.06 | 2.7 | -20.59 | 0 | 0 | 0 | 0 | 58.70 | -5.4 | 0.00 | 0 | 0.00 | 0 | 312 | -14.99 |
| 2019 (6) | 5.48 | -5.68 | 3.4 | 0 | 0 | 0 | 0 | 0 | 62.04 | 0 | 0.00 | 0 | 0.00 | 0 | 367 | -0.27 |
| 2018 (5) | 5.81 | -12.24 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 368 | -10.9 |
| 2017 (4) | 6.62 | -2.5 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 413 | -46.98 |
| 2016 (3) | 6.79 | -55.79 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 779 | -13.92 |
| 2015 (2) | 15.36 | -2.48 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 905 | 0.67 |
| 2014 (1) | 15.75 | 2.81 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 899 | -7.22 |
