- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.18 | 28.57 | 38.46 | 0 | 0 | 0 | 0.03 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 16.67 | -22.22 | -27.78 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q2 (19) | 0.14 | 55.56 | 7.69 | 0 | 0 | 0 | 0.03 | 0.0 | 0.0 | 0 | 0 | -100.0 | 0.00 | 0 | 0 | 21.43 | -35.71 | -7.14 | 0.00 | 0 | -100.0 | 0 | 0 | 0 |
| 24Q1 (18) | 0.09 | -10.0 | -25.0 | 0 | 0 | 0 | 0.03 | 0.0 | -25.0 | 0 | -100.0 | -100.0 | 0.00 | 0 | 0 | 33.33 | 11.11 | 0.0 | 0.00 | -100.0 | -100.0 | 0 | 0 | 0 |
| 23Q4 (17) | 0.1 | -23.08 | -47.37 | 0 | 0 | 0 | 0.03 | 0.0 | -25.0 | 0.01 | 0 | 0 | 0.00 | 0 | 0 | 30.00 | 30.0 | 42.5 | 10.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (16) | 0.13 | 0.0 | -51.85 | 0 | 0 | 0 | 0.03 | 0.0 | -25.0 | 0 | -100.0 | 0 | 0.00 | 0 | 0 | 23.08 | 0.0 | 55.77 | 0.00 | -100.0 | 0 | 0 | 0 | 0 |
| 23Q2 (15) | 0.13 | 8.33 | -23.53 | 0 | 0 | 0 | 0.03 | -25.0 | -25.0 | 0.01 | 0.0 | 0 | 0.00 | 0 | 0 | 23.08 | -30.77 | -1.92 | 7.69 | -7.69 | 0 | 0 | 0 | 0 |
| 23Q1 (14) | 0.12 | -36.84 | -14.29 | 0 | 0 | 0 | 0.04 | 0.0 | 0.0 | 0.01 | 0 | 0 | 0.00 | 0 | 0 | 33.33 | 58.33 | 16.67 | 8.33 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (13) | 0.19 | -29.63 | 90.0 | 0 | 0 | 0 | 0.04 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 21.05 | 42.11 | -47.37 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (12) | 0.27 | 58.82 | 575.0 | 0 | 0 | 0 | 0.04 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 14.81 | -37.04 | -85.19 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (11) | 0.17 | 21.43 | 183.33 | 0 | 0 | 100.0 | 0.04 | 0.0 | -20.0 | 0 | 0 | 0 | 0.00 | 0 | 100.0 | 23.53 | -17.65 | -71.76 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (10) | 0.14 | 40.0 | 250.0 | 0 | 0 | -100.0 | 0.04 | 0.0 | 100.0 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 28.57 | -28.57 | -42.86 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (9) | 0.1 | 150.0 | 233.33 | 0 | 0 | 0 | 0.04 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 40.00 | -60.0 | -70.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (8) | 0.04 | -33.33 | 0.0 | 0 | 100.0 | 0 | 0.04 | -20.0 | -20.0 | 0 | 0 | 0 | 0.00 | 100.0 | 0 | 100.00 | 20.0 | -20.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (7) | 0.06 | 50.0 | 100.0 | -0.01 | -150.0 | 0 | 0.05 | 150.0 | 0.0 | 0 | 0 | -100.0 | -16.67 | -133.33 | 0 | 83.33 | 66.67 | -50.0 | 0.00 | 0 | -100.0 | 0 | 0 | 0 |
| 21Q1 (6) | 0.04 | 33.33 | 0.0 | 0.02 | 0 | 0 | 0.02 | -50.0 | -60.0 | 0 | 0 | 0 | 50.00 | 0 | 0 | 50.00 | -62.5 | -60.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (5) | 0.03 | -25.0 | -98.92 | 0 | 0 | -100.0 | 0.04 | -20.0 | -42.86 | 0 | 0 | -100.0 | 0.00 | 0 | -100.0 | 133.33 | 6.67 | 5195.24 | 0.00 | 0 | -100.0 | 0 | 0 | 0 |
| 20Q3 (4) | 0.04 | 33.33 | 0.0 | 0 | 0 | 0.0 | 0.05 | 0.0 | 0.0 | 0 | -100.0 | 0.0 | 0.00 | 0 | 0.0 | 125.00 | -25.0 | 0.0 | 0.00 | -100.0 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 0.03 | -25.0 | 0.0 | 0 | 0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.01 | 0 | 0.0 | 0.00 | 0 | 0.0 | 166.67 | 33.33 | 0.0 | 33.33 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 0.04 | -98.56 | 0.0 | 0 | -100.0 | 0.0 | 0.05 | -28.57 | 0.0 | 0 | -100.0 | 0.0 | 0.00 | -100.0 | 0.0 | 125.00 | 4864.29 | 0.0 | 0.00 | -100.0 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 2.78 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 2.52 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 0.48 | -37.66 | 0.01 | 0 | 0.12 | -20.0 | 0.03 | 50.0 | 2.08 | 0 | 25.00 | 28.33 | 6.25 | 140.62 | 0 | 0 |
| 2022 (9) | 0.77 | 220.83 | 0 | 0 | 0.15 | 0.0 | 0.02 | 0.0 | 0.00 | 0 | 19.48 | -68.83 | 2.60 | -68.83 | 0 | 0 |
| 2021 (8) | 0.24 | 71.43 | 0.01 | 0.0 | 0.15 | -21.05 | 0.02 | 0.0 | 4.17 | -41.67 | 62.50 | -53.95 | 8.33 | -41.67 | 0 | 0 |
| 2020 (7) | 0.14 | -99.27 | 0.01 | -80.0 | 0.19 | -38.71 | 0.02 | 0.0 | 7.14 | 2621.43 | 135.71 | 8239.86 | 14.29 | 13507.14 | 0 | 0 |
| 2019 (6) | 19.05 | -4.65 | 0.05 | -16.67 | 0.31 | 10.71 | 0.02 | 0.0 | 0.26 | -12.6 | 1.63 | 16.12 | 0.10 | 4.88 | 0 | 0 |
| 2018 (5) | 19.98 | 6.45 | 0.06 | 0.0 | 0.28 | 12.0 | 0.02 | -33.33 | 0.30 | -6.06 | 1.40 | 5.22 | 0.10 | -37.37 | 0 | 0 |
| 2017 (4) | 18.77 | 38.12 | 0.06 | 100.0 | 0.25 | 19.05 | 0.03 | 0.0 | 0.32 | 44.81 | 1.33 | -13.81 | 0.16 | -27.6 | 0 | 0 |
| 2016 (3) | 13.59 | 176.22 | 0.03 | -72.73 | 0.21 | 5.0 | 0.03 | -25.0 | 0.22 | -90.13 | 1.55 | -61.99 | 0.22 | -72.85 | 50 | 0.0 |
| 2015 (2) | 4.92 | 1044.19 | 0.11 | 120.0 | 0.2 | 5.26 | 0.04 | -76.47 | 2.24 | -80.77 | 4.07 | -90.8 | 0.81 | -97.94 | 50 | 0.0 |
| 2014 (1) | 0.43 | 26.47 | 0.05 | -37.5 | 0.19 | -29.63 | 0.17 | -19.05 | 11.63 | 0 | 44.19 | 0 | 39.53 | 0 | 50 | 0.0 |
