- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 10.55 | -22.37 | -25.44 | 0.29 | -19.44 | -38.3 | 1.33 | -13.64 | 22.02 | 0 | 0 | 0 | 2.75 | 3.77 | -17.24 | 12.61 | 11.25 | 63.65 | 0.00 | 0 | 0 | 3151 | 0.0 | 0.0 |
| 24Q3 (19) | 13.59 | 2.33 | -18.38 | 0.36 | -16.28 | -28.0 | 1.54 | 45.28 | 19.38 | 0 | 0 | 0 | 2.65 | -18.19 | -11.79 | 11.33 | 41.97 | 46.26 | 0.00 | 0 | 0 | 3151 | 0.0 | -9.22 |
| 24Q2 (18) | 13.28 | -1.92 | -8.79 | 0.43 | -2.27 | -17.31 | 1.06 | 1.92 | -1.85 | 0 | 0 | 0 | 3.24 | -0.36 | -9.34 | 7.98 | 3.92 | 7.61 | 0.00 | 0 | 0 | 3151 | 0.0 | -9.22 |
| 24Q1 (17) | 13.54 | -4.31 | -4.31 | 0.44 | -6.38 | -13.73 | 1.04 | -4.59 | -6.31 | 0 | 0 | 0 | 3.25 | -2.17 | -9.84 | 7.68 | -0.29 | -2.09 | 0.00 | 0 | 0 | 3151 | 0.0 | -9.22 |
| 23Q4 (16) | 14.15 | -15.02 | -5.67 | 0.47 | -6.0 | -9.62 | 1.09 | -15.5 | 28.24 | 0 | 0 | 0 | 3.32 | 10.61 | -4.19 | 7.70 | -0.58 | 35.94 | 0.00 | 0 | 0 | 3151 | -9.22 | -9.22 |
| 23Q3 (15) | 16.65 | 14.35 | -13.64 | 0.5 | -3.85 | -24.24 | 1.29 | 19.44 | -2.27 | 0 | 0 | 0 | 3.00 | -15.92 | -12.28 | 7.75 | 4.45 | 13.16 | 0.00 | 0 | 0 | 3471 | 0.0 | -11.18 |
| 23Q2 (14) | 14.56 | 2.9 | -15.4 | 0.52 | 1.96 | 0.0 | 1.08 | -2.7 | 1.89 | 0 | 0 | 0 | 3.57 | -0.91 | 18.2 | 7.42 | -5.44 | 20.43 | 0.00 | 0 | 0 | 3471 | 0.0 | -11.18 |
| 23Q1 (13) | 14.15 | -5.67 | -21.65 | 0.51 | -1.92 | 4.08 | 1.11 | 30.59 | -3.48 | 0 | 0 | 0 | 3.60 | 3.97 | 32.84 | 7.84 | 38.43 | 23.19 | 0.00 | 0 | 0 | 3471 | 0.0 | -11.18 |
| 22Q4 (12) | 15.0 | -22.2 | -32.19 | 0.52 | -21.21 | -17.46 | 0.85 | -35.61 | -32.54 | 0 | 0 | 0 | 3.47 | 1.27 | 21.72 | 5.67 | -17.23 | -0.52 | 0.00 | 0 | 0 | 3471 | -11.18 | -11.18 |
| 22Q3 (11) | 19.28 | 12.03 | -18.51 | 0.66 | 26.92 | -1.49 | 1.32 | 24.53 | -0.75 | 0 | 0 | 0 | 3.42 | 13.3 | 20.89 | 6.85 | 11.16 | 21.8 | 0.00 | 0 | 0 | 3908 | 0.0 | -3.2 |
| 22Q2 (10) | 17.21 | -4.71 | -25.72 | 0.52 | 6.12 | -8.77 | 1.06 | -7.83 | -28.38 | 0 | 0 | 0 | 3.02 | 11.36 | 22.82 | 6.16 | -3.27 | -3.58 | 0.00 | 0 | 0 | 3908 | 0.0 | -3.2 |
| 22Q1 (9) | 18.06 | -18.35 | -18.24 | 0.49 | -22.22 | -15.52 | 1.15 | -8.73 | -9.45 | 0 | 0 | 0 | 2.71 | -4.74 | 3.33 | 6.37 | 11.79 | 10.76 | 0.00 | 0 | 0 | 3908 | 0.0 | -3.2 |
| 21Q4 (8) | 22.12 | -6.51 | 0.87 | 0.63 | -5.97 | -8.7 | 1.26 | -5.26 | 9.57 | 0 | 0 | 0 | 2.85 | 0.58 | -9.48 | 5.70 | 1.33 | 8.62 | 0.00 | 0 | 0 | 3908 | -3.2 | -3.2 |
| 21Q3 (7) | 23.66 | 2.11 | 7.35 | 0.67 | 17.54 | -6.94 | 1.33 | -10.14 | 4.72 | 0 | 0 | 0 | 2.83 | 15.11 | -13.32 | 5.62 | -12.0 | -2.45 | 0.00 | 0 | 0 | 4037 | 0.0 | -9.36 |
| 21Q2 (6) | 23.17 | 4.89 | 6.68 | 0.57 | -1.72 | -21.92 | 1.48 | 16.54 | 24.37 | 0 | 0 | 0 | 2.46 | -6.3 | -26.8 | 6.39 | 11.1 | 16.59 | 0.00 | 0 | 0 | 4037 | 0.0 | -9.36 |
| 21Q1 (5) | 22.09 | 0.73 | 27.03 | 0.58 | -15.94 | 1.75 | 1.27 | 10.43 | 4.96 | 0 | 0 | 0 | 2.63 | -16.55 | -19.9 | 5.75 | 9.63 | -17.37 | 0.00 | 0 | 0 | 4037 | 0.0 | -18.16 |
| 20Q4 (4) | 21.93 | -0.5 | 0.0 | 0.69 | -4.17 | 0.0 | 1.15 | -9.45 | 0.0 | 0 | 0 | 0.0 | 3.15 | -3.69 | 0.0 | 5.24 | -8.99 | 0.0 | 0.00 | 0 | 0.0 | 4037 | -9.36 | 0.0 |
| 20Q3 (3) | 22.04 | 1.47 | 0.0 | 0.72 | -1.37 | 0.0 | 1.27 | 6.72 | 0.0 | 0 | 0 | 0.0 | 3.27 | -2.8 | 0.0 | 5.76 | 5.17 | 0.0 | 0.00 | 0 | 0.0 | 4454 | 0.0 | 0.0 |
| 20Q2 (2) | 21.72 | 24.9 | 0.0 | 0.73 | 28.07 | 0.0 | 1.19 | -1.65 | 0.0 | 0 | 0 | 0.0 | 3.36 | 2.54 | 0.0 | 5.48 | -21.26 | 0.0 | 0.00 | 0 | 0.0 | 4454 | -9.71 | 0.0 |
| 20Q1 (1) | 17.39 | 0.0 | 0.0 | 0.57 | 0.0 | 0.0 | 1.21 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.28 | 0.0 | 0.0 | 6.96 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 4933 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 50.95 | -14.38 | 1.53 | -23.88 | 4.97 | 8.75 | 0 | 0 | 3.00 | -11.09 | 9.75 | 27.02 | 0.00 | 0 | 3151 | 0.0 |
| 2023 (9) | 59.51 | -14.44 | 2.01 | -7.8 | 4.57 | 4.1 | 0 | 0 | 3.38 | 7.76 | 7.68 | 21.66 | 0.00 | 0 | 3151 | -9.22 |
| 2022 (8) | 69.55 | -23.61 | 2.18 | -11.02 | 4.39 | -17.94 | 0 | 0 | 3.13 | 16.47 | 6.31 | 7.41 | 0.00 | 0 | 3471 | -11.18 |
| 2021 (7) | 91.04 | 9.58 | 2.45 | -9.26 | 5.35 | 11.0 | 0 | 0 | 2.69 | -17.19 | 5.88 | 1.29 | 0.00 | 0 | 3908 | -3.2 |
| 2020 (6) | 83.08 | 4.94 | 2.7 | 11.11 | 4.82 | -8.54 | 0 | 0 | 3.25 | 5.88 | 5.80 | -12.84 | 0.00 | 0 | 4037 | -9.36 |
| 2019 (5) | 79.17 | -11.37 | 2.43 | -18.18 | 5.27 | -2.23 | 0 | 0 | 3.07 | -7.68 | 6.66 | 10.32 | 0.00 | 0 | 4454 | -9.71 |
| 2018 (4) | 89.33 | 2.28 | 2.97 | -12.9 | 5.39 | 9.55 | 0 | 0 | 3.32 | -14.84 | 6.03 | 7.11 | 0.00 | 0 | 4933 | -10.6 |
| 2017 (3) | 87.34 | 1.75 | 3.41 | 8.25 | 4.92 | -3.53 | 0 | 0 | 3.90 | 6.39 | 5.63 | -5.19 | 0.00 | 0 | 5518 | 7.52 |
| 2016 (2) | 85.84 | 9.84 | 3.15 | -4.83 | 5.1 | 29.11 | 0 | 0 | 3.67 | -13.36 | 5.94 | 17.55 | 0.00 | 0 | 5132 | -5.19 |
| 2015 (1) | 78.15 | -12.77 | 3.31 | -5.7 | 3.95 | -4.82 | 0 | 0 | 4.24 | 0 | 5.05 | 0 | 0.00 | 0 | 5413 | -9.86 |
