- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 6.79 | -10.3 | 3.98 | 0.48 | -11.11 | 23.08 | 0.47 | -2.08 | -4.08 | 0.27 | -10.0 | 22.73 | 7.07 | -0.9 | 18.36 | 6.92 | 9.16 | -7.75 | 3.98 | 0.34 | 18.03 | 785 | 0.0 | -2.48 |
| 24Q2 (19) | 7.57 | 5.58 | 42.83 | 0.54 | 22.73 | 38.46 | 0.48 | 14.29 | 2.13 | 0.3 | 20.0 | 42.86 | 7.13 | 16.24 | -3.06 | 6.34 | 8.25 | -28.5 | 3.96 | 13.66 | 0.02 | 785 | 0.0 | -2.48 |
| 24Q1 (18) | 7.17 | -0.28 | 53.53 | 0.44 | 7.32 | 22.22 | 0.42 | -10.64 | -6.67 | 0.25 | 13.64 | 25.0 | 6.14 | 7.62 | -20.39 | 5.86 | -10.39 | -39.21 | 3.49 | 13.95 | -18.58 | 785 | 0.0 | -2.48 |
| 23Q4 (17) | 7.19 | 10.11 | 32.9 | 0.41 | 5.13 | -38.81 | 0.47 | -4.08 | 135.0 | 0.22 | 0.0 | -12.0 | 5.70 | -4.52 | -53.96 | 6.54 | -12.89 | 76.82 | 3.06 | -9.18 | -33.79 | 785 | -2.48 | -2.48 |
| 23Q3 (16) | 6.53 | 23.21 | 2.67 | 0.39 | 0.0 | 21.88 | 0.49 | 4.26 | -10.91 | 0.22 | 4.76 | 0.0 | 5.97 | -18.84 | 18.7 | 7.50 | -15.38 | -13.23 | 3.37 | -14.97 | -2.6 | 805 | 0.0 | 1.26 |
| 23Q2 (15) | 5.3 | 13.49 | -13.26 | 0.39 | 8.33 | 18.18 | 0.47 | 4.44 | -26.56 | 0.21 | 5.0 | -16.0 | 7.36 | -4.54 | 36.24 | 8.87 | -7.97 | -15.34 | 3.96 | -7.48 | -3.16 | 805 | 0.0 | 1.26 |
| 23Q1 (14) | 4.67 | -13.68 | -23.44 | 0.36 | -46.27 | 9.09 | 0.45 | 125.0 | -19.64 | 0.2 | -20.0 | -31.03 | 7.71 | -37.75 | 42.5 | 9.64 | 160.65 | 4.96 | 4.28 | -7.32 | -9.92 | 805 | 0.0 | 1.26 |
| 22Q4 (13) | 5.41 | -14.94 | -3.57 | 0.67 | 109.38 | 86.11 | 0.2 | -63.64 | -62.96 | 0.25 | 13.64 | -7.41 | 12.38 | 146.14 | 92.99 | 3.70 | -57.25 | -61.59 | 4.62 | 33.59 | -3.98 | 805 | 1.26 | 1.26 |
| 22Q3 (12) | 6.36 | 4.09 | 0.95 | 0.32 | -3.03 | 0.0 | 0.55 | -14.06 | 1.85 | 0.22 | -12.0 | -24.14 | 5.03 | -6.84 | -0.94 | 8.65 | -17.44 | 0.89 | 3.46 | -15.46 | -24.85 | 795 | 0.0 | 0.0 |
| 22Q2 (11) | 6.11 | 0.16 | 5.34 | 0.33 | 0.0 | -2.94 | 0.64 | 14.29 | 20.75 | 0.25 | -13.79 | -19.35 | 5.40 | -0.16 | -7.87 | 10.47 | 14.1 | 14.63 | 4.09 | -13.93 | -23.45 | 795 | 0.0 | 0.0 |
| 22Q1 (10) | 6.1 | 8.73 | 12.75 | 0.33 | -8.33 | -2.94 | 0.56 | 3.7 | 9.8 | 0.29 | 7.41 | -14.71 | 5.41 | -15.7 | -13.92 | 9.18 | -4.63 | -2.62 | 4.75 | -1.22 | -24.35 | 795 | 0.0 | 0.0 |
| 21Q4 (9) | 5.61 | -10.95 | 17.12 | 0.36 | 12.5 | -5.26 | 0.54 | 0.0 | 3.85 | 0.27 | -6.9 | -15.62 | 6.42 | 26.34 | -19.11 | 9.63 | 12.3 | -11.33 | 4.81 | 4.55 | -27.96 | 795 | 0.0 | 0.0 |
| 21Q3 (8) | 6.3 | 8.62 | 3.62 | 0.32 | -5.88 | -13.51 | 0.54 | 1.89 | 1.89 | 0.29 | -6.45 | -17.14 | 5.08 | -13.35 | -16.53 | 8.57 | -6.2 | -1.67 | 4.60 | -13.88 | -20.04 | 795 | 0.0 | -0.25 |
| 21Q2 (7) | 5.8 | 7.21 | -2.36 | 0.34 | 0.0 | -5.56 | 0.53 | 3.92 | -3.64 | 0.31 | -8.82 | 3.33 | 5.86 | -6.72 | -3.28 | 9.14 | -3.07 | -1.31 | 5.34 | -14.95 | 5.83 | 795 | 0.0 | -0.25 |
| 21Q1 (6) | 5.41 | 12.94 | 3.64 | 0.34 | -10.53 | -8.11 | 0.51 | -1.92 | -5.56 | 0.34 | 6.25 | 13.33 | 6.28 | -20.78 | -11.34 | 9.43 | -13.16 | -8.87 | 6.28 | -5.93 | 9.35 | 795 | 0.0 | 1.02 |
| 20Q4 (5) | 4.79 | -21.22 | -16.26 | 0.38 | 2.7 | -15.56 | 0.52 | -1.89 | -10.34 | 0.32 | -8.57 | -5.88 | 7.93 | 30.36 | 0.84 | 10.86 | 24.54 | 7.06 | 6.68 | 16.05 | 12.39 | 795 | -0.25 | 1.02 |
| 20Q3 (4) | 6.08 | 2.36 | 0.0 | 0.37 | 2.78 | 0.0 | 0.53 | -3.64 | 0.0 | 0.35 | 16.67 | 0.0 | 6.09 | 0.41 | 0.0 | 8.72 | -5.86 | 0.0 | 5.76 | 13.98 | 0.0 | 797 | 0.0 | 0.0 |
| 20Q2 (3) | 5.94 | 13.79 | 0.0 | 0.36 | -2.7 | 0.0 | 0.55 | 1.85 | 0.0 | 0.3 | 0.0 | 0.0 | 6.06 | -14.5 | 0.0 | 9.26 | -10.49 | 0.0 | 5.05 | -12.12 | 0.0 | 797 | 1.27 | 0.0 |
| 20Q1 (2) | 5.22 | -8.74 | 0.0 | 0.37 | -17.78 | 0.0 | 0.54 | -6.9 | 0.0 | 0.3 | -11.76 | 0.0 | 7.09 | -9.9 | 0.0 | 10.34 | 2.02 | 0.0 | 5.75 | -3.31 | 0.0 | 787 | 0.0 | 0.0 |
| 19Q4 (1) | 5.72 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 0.58 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 7.87 | 0.0 | 0.0 | 10.14 | 0.0 | 0.0 | 5.94 | 0.0 | 0.0 | 787 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 23.69 | -1.21 | 1.55 | -6.63 | 1.88 | -3.59 | 0.86 | -14.85 | 6.54 | -5.48 | 7.94 | -2.41 | 3.63 | -13.81 | 805 | 0.0 |
| 2022 (9) | 23.98 | 3.76 | 1.66 | 22.06 | 1.95 | -8.02 | 1.01 | -16.53 | 6.92 | 17.63 | 8.13 | -11.36 | 4.21 | -19.56 | 805 | 1.26 |
| 2021 (8) | 23.11 | 4.9 | 1.36 | -8.11 | 2.12 | -0.93 | 1.21 | -4.72 | 5.88 | -12.4 | 9.17 | -5.56 | 5.24 | -9.18 | 795 | 0.0 |
| 2020 (7) | 22.03 | 6.84 | 1.48 | -12.43 | 2.14 | -5.31 | 1.27 | 3.25 | 6.72 | -18.03 | 9.71 | -11.37 | 5.76 | -3.36 | 795 | -0.25 |
| 2019 (6) | 20.62 | 6.51 | 1.69 | -5.59 | 2.26 | 7.11 | 1.23 | 14.95 | 8.20 | -11.36 | 10.96 | 0.56 | 5.97 | 7.93 | 797 | 1.27 |
| 2018 (5) | 19.36 | 0.68 | 1.79 | 0.0 | 2.11 | -11.34 | 1.07 | -6.96 | 9.25 | -0.67 | 10.90 | -11.94 | 5.53 | -7.58 | 787 | 2.08 |
| 2017 (4) | 19.23 | -13.46 | 1.79 | -7.73 | 2.38 | -6.3 | 1.15 | -8.0 | 9.31 | 6.61 | 12.38 | 8.27 | 5.98 | 6.3 | 771 | -30.04 |
| 2016 (3) | 22.22 | 4.76 | 1.94 | 22.01 | 2.54 | -3.42 | 1.25 | -4.58 | 8.73 | 16.47 | 11.43 | -7.81 | 5.63 | -8.92 | 1102 | -2.48 |
| 2015 (2) | 21.21 | -29.02 | 1.59 | 0.63 | 2.63 | 0.77 | 1.31 | 3.15 | 7.50 | 41.77 | 12.40 | 41.96 | 6.18 | 45.31 | 1130 | -10.32 |
| 2014 (1) | 29.88 | -5.23 | 1.58 | -1.25 | 2.61 | -2.61 | 1.27 | 9.48 | 5.29 | 0 | 8.73 | 0 | 4.25 | 0 | 1260 | -22.84 |
