- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 10.6 | 1.05 | -35.76 | 0 | 0 | 0 | 0.38 | 18.75 | -7.32 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.58 | 17.52 | 44.27 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q3 (19) | 10.49 | 1.65 | -23.04 | 0 | 0 | 0 | 0.32 | -3.03 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.05 | -4.6 | 29.93 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q2 (18) | 10.32 | 4.24 | -19.88 | 0 | 0 | 0 | 0.33 | 37.5 | 26.92 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.20 | 31.9 | 58.41 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q1 (17) | 9.9 | -40.0 | -2.17 | 0 | 0 | 0 | 0.24 | -41.46 | 4.35 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.42 | -2.44 | 6.67 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q4 (16) | 16.5 | 21.06 | 93.21 | 0 | 0 | 0 | 0.41 | 28.12 | 64.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.48 | 5.84 | -15.12 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (15) | 13.63 | 5.82 | 151.48 | 0 | 0 | 0 | 0.32 | 23.08 | 68.42 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.35 | 16.3 | -33.03 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (14) | 12.88 | 27.27 | 130.82 | 0 | 0 | 0 | 0.26 | 13.04 | 52.94 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.02 | -11.18 | -33.74 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (13) | 10.12 | 18.5 | 100.4 | 0 | 0 | 0 | 0.23 | -8.0 | 35.29 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.27 | -22.36 | -32.49 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (12) | 8.54 | 57.56 | 34.7 | 0 | 0 | 0 | 0.25 | 31.58 | 13.64 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.93 | -16.49 | -15.64 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (11) | 5.42 | -2.87 | 16.31 | 0 | 0 | 0 | 0.19 | 11.76 | 18.75 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.51 | 15.06 | 2.1 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (10) | 5.58 | 10.5 | 41.98 | 0 | 0 | 0 | 0.17 | 0.0 | 21.43 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.05 | -9.5 | -14.48 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (9) | 5.05 | -20.35 | 66.67 | 0 | 0 | 0 | 0.17 | -22.73 | 21.43 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.37 | -2.99 | -27.14 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (8) | 6.34 | 36.05 | 120.14 | 0 | 0 | 0 | 0.22 | 37.5 | 37.5 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.47 | 1.06 | -37.54 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (7) | 4.66 | 18.58 | 47.0 | 0 | 0 | 0 | 0.16 | 14.29 | 23.08 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.43 | -3.62 | -16.28 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (6) | 3.93 | 29.7 | -8.82 | 0 | 0 | 0 | 0.14 | 0.0 | -6.67 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.56 | -22.9 | 2.36 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (5) | 3.03 | 5.21 | -62.12 | 0 | 0 | 0 | 0.14 | -12.5 | -12.5 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.62 | -16.83 | 131.02 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (4) | 2.88 | -9.15 | 0.0 | 0 | 0 | 0.0 | 0.16 | 23.08 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 5.56 | 35.47 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q3 (3) | 3.17 | -26.45 | 0.0 | 0 | 0 | 0.0 | 0.13 | -13.33 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 4.10 | 17.83 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (2) | 4.31 | -46.12 | 0.0 | 0 | 0 | 0.0 | 0.15 | -6.25 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 3.48 | 74.01 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (1) | 8.0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 2.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 41.32 | -22.24 | 0 | 0 | 1.26 | 2.44 | 0 | 0 | 0.00 | 0 | 3.05 | 31.74 | 0.00 | 0 | 0 | 0 |
| 2023 (9) | 53.14 | 116.19 | 0 | 0 | 1.23 | 57.69 | 0 | 0 | 0.00 | 0 | 2.31 | -27.06 | 0.00 | 0 | 0 | 0 |
| 2022 (8) | 24.58 | 36.86 | 0 | 0 | 0.78 | 20.0 | 0 | 0 | 0.00 | 0 | 3.17 | -12.32 | 0.00 | 0 | 0 | 0 |
| 2021 (7) | 17.96 | -2.18 | 0 | 0 | 0.65 | 10.17 | 0 | 0 | 0.00 | 0 | 3.62 | 12.62 | 0.00 | 0 | 0 | 0 |
| 2020 (6) | 18.36 | -4.67 | 0 | 0 | 0.59 | -29.76 | 0 | 0 | 0.00 | 0 | 3.21 | -26.32 | 0.00 | 0 | 0 | 0 |
| 2019 (5) | 19.26 | -4.04 | 0 | 0 | 0.84 | 44.83 | 0 | 0 | 0.00 | 0 | 4.36 | 50.92 | 0.00 | 0 | 0 | 0 |
| 2018 (4) | 20.07 | -7.64 | 0 | 0 | 0.58 | -13.43 | 0 | 0 | 0.00 | 0 | 2.89 | -6.27 | 0.00 | 0 | 0 | 0 |
| 2017 (3) | 21.73 | 87.65 | 0 | 0 | 0.67 | 1.52 | 0 | 0 | 0.00 | 0 | 3.08 | -45.9 | 0.00 | 0 | 0 | 0 |
| 2016 (2) | 11.58 | 8.02 | 0 | 0 | 0.66 | -7.04 | 0 | 0 | 0.00 | 0 | 5.70 | -13.95 | 0.00 | 0 | 207 | 0.0 |
| 2015 (1) | 10.72 | -5.22 | 0 | 0 | 0.71 | 0.0 | 0 | 0 | 0.00 | 0 | 6.62 | 0 | 0.00 | 0 | 207 | 0.0 |
