玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)10.491.65-23.040000.32-3.030.00000.00003.05-4.629.930.0000000
24Q2 (19)10.324.24-19.880000.3337.526.920000.00003.2031.958.410.0000000
24Q1 (18)9.9-40.0-2.170000.24-41.464.350000.00002.42-2.446.670.0000000
23Q4 (17)16.521.0693.210000.4128.1264.00000.00002.485.84-15.120.0000000
23Q3 (16)13.635.82151.480000.3223.0868.420000.00002.3516.3-33.030.0000000
23Q2 (15)12.8827.27130.820000.2613.0452.940000.00002.02-11.18-33.740.0000000
23Q1 (14)10.1218.5100.40000.23-8.035.290000.00002.27-22.36-32.490.0000000
22Q4 (13)8.5457.5634.70000.2531.5813.640000.00002.93-16.49-15.640.0000000
22Q3 (12)5.42-2.8716.310000.1911.7618.750000.00003.5115.062.10.0000000
22Q2 (11)5.5810.541.980000.170.021.430000.00003.05-9.5-14.480.0000000
22Q1 (10)5.05-20.3566.670000.17-22.7321.430000.00003.37-2.99-27.140.0000000
21Q4 (9)6.3436.05120.140000.2237.537.50000.00003.471.06-37.540.0000000
21Q3 (8)4.6618.5847.00000.1614.2923.080000.00003.43-3.62-16.280.0000000
21Q2 (7)3.9329.7-8.820000.140.0-6.670000.00003.56-22.92.360.0000000
21Q1 (6)3.035.21-62.120000.14-12.5-12.50000.00004.62-16.83131.020.0000000
20Q4 (5)2.88-9.15-46.860000.1623.08-23.810000.00005.5635.4743.390.0000000
20Q3 (4)3.17-26.450.0000.00.13-13.330.0000.00.0000.04.1017.830.00.0000.0000.0
20Q2 (3)4.31-46.120.0000.00.15-6.250.0000.00.0000.03.4874.010.00.0000.0000.0
20Q1 (2)8.047.60.0000.00.16-23.810.0000.00.0000.02.00-48.380.00.0000.0000.0
19Q4 (1)5.420.00.000.00.00.210.00.000.00.00.000.00.03.870.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)53.14116.19001.2357.69000.0002.31-27.060.00000
2022 (9)24.5836.86000.7820.0000.0003.17-12.320.00000
2021 (8)17.96-2.18000.6510.17000.0003.6212.620.00000
2020 (7)18.36-4.67000.59-29.76000.0003.21-26.320.00000
2019 (6)19.26-4.04000.8444.83000.0004.3650.920.00000
2018 (5)20.07-7.64000.58-13.43000.0002.89-6.270.00000
2017 (4)21.7387.65000.671.52000.0003.08-45.90.00000
2016 (3)11.588.02000.66-7.04000.0005.70-13.950.0002070.0
2015 (2)10.72-5.22000.710.0000.0006.625.50.0002070.0
2014 (1)11.31-35.92000.71-26.8000.0006.2800.0002070.0

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