- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 16.15 | 25.39 | 7.52 | 0.83 | 6.41 | -3.49 | 0.4 | 2.56 | 2.56 | 0 | -100.0 | -100.0 | 5.14 | -15.14 | -10.24 | 2.48 | -18.2 | -4.61 | 0.00 | -100.0 | -100.0 | 270 | 0.0 | -8.47 |
| 24Q2 (19) | 12.88 | -1.23 | 8.88 | 0.78 | 6.85 | -3.7 | 0.39 | 0.0 | 11.43 | 0.03 | 50.0 | 200.0 | 6.06 | 8.18 | -11.55 | 3.03 | 1.24 | 2.34 | 0.23 | 51.86 | 175.54 | 270 | 0.0 | -8.47 |
| 24Q1 (18) | 13.04 | 1.24 | 5.33 | 0.73 | -6.41 | -2.67 | 0.39 | 0.0 | 30.0 | 0.02 | 100.0 | 0.0 | 5.60 | -7.56 | -7.59 | 2.99 | -1.23 | 23.42 | 0.15 | 97.55 | -5.06 | 270 | 0.0 | -8.47 |
| 23Q4 (17) | 12.88 | -14.25 | -5.36 | 0.78 | -9.3 | 9.86 | 0.39 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 6.06 | 5.77 | 16.09 | 3.03 | 16.61 | 5.67 | 0.08 | 16.61 | 5.67 | 270 | -8.47 | -8.47 |
| 23Q3 (16) | 15.02 | 26.97 | -2.21 | 0.86 | 6.17 | 7.5 | 0.39 | 11.43 | -7.14 | 0.01 | 0.0 | 0.0 | 5.73 | -16.38 | 9.93 | 2.60 | -12.24 | -5.04 | 0.07 | -21.24 | 2.26 | 295 | 0.0 | 2.08 |
| 23Q2 (15) | 11.83 | -4.44 | -3.51 | 0.81 | 8.0 | 10.96 | 0.35 | 16.67 | 2.94 | 0.01 | -50.0 | 0.0 | 6.85 | 13.02 | 14.99 | 2.96 | 22.09 | 6.68 | 0.08 | -47.68 | 3.63 | 295 | 0.0 | 2.08 |
| 23Q1 (14) | 12.38 | -9.04 | 6.36 | 0.75 | 5.63 | 2.74 | 0.3 | -23.08 | -6.25 | 0.02 | 100.0 | 100.0 | 6.06 | 16.13 | -3.4 | 2.42 | -15.43 | -11.85 | 0.16 | 119.87 | 88.05 | 295 | 0.0 | 2.08 |
| 22Q4 (13) | 13.61 | -11.39 | 32.91 | 0.71 | -11.25 | -2.74 | 0.39 | -7.14 | 8.33 | 0.01 | 0.0 | 0.0 | 5.22 | 0.16 | -26.82 | 2.87 | 4.8 | -18.49 | 0.07 | 12.86 | -24.76 | 295 | 2.08 | 2.08 |
| 22Q3 (12) | 15.36 | 25.29 | 32.64 | 0.8 | 9.59 | 11.11 | 0.42 | 23.53 | 23.53 | 0.01 | 0.0 | 0.0 | 5.21 | -12.53 | -16.23 | 2.73 | -1.4 | -6.87 | 0.07 | -20.18 | -24.61 | 289 | 0.0 | -8.25 |
| 22Q2 (11) | 12.26 | 5.33 | -2.54 | 0.73 | 0.0 | -6.41 | 0.34 | 6.25 | 9.68 | 0.01 | 0.0 | 0.0 | 5.95 | -5.06 | -3.97 | 2.77 | 0.88 | 12.54 | 0.08 | -5.06 | 2.61 | 289 | 0.0 | -8.25 |
| 22Q1 (10) | 11.64 | 13.67 | -22.19 | 0.73 | 0.0 | -2.67 | 0.32 | -11.11 | -20.0 | 0.01 | 0.0 | 0.0 | 6.27 | -12.03 | 25.1 | 2.75 | -21.8 | 2.82 | 0.09 | -12.03 | 28.52 | 289 | 0.0 | -8.25 |
| 21Q4 (9) | 10.24 | -11.57 | -36.32 | 0.73 | 1.39 | -12.05 | 0.36 | 5.88 | -18.18 | 0.01 | 0.0 | 0.0 | 7.13 | 14.66 | 38.11 | 3.52 | 19.74 | 28.48 | 0.10 | 13.09 | 57.03 | 289 | -8.25 | -8.25 |
| 21Q3 (8) | 11.58 | -7.95 | -17.99 | 0.72 | -7.69 | 5.88 | 0.34 | 9.68 | 6.25 | 0.01 | 0.0 | 0.0 | 6.22 | 0.28 | 29.11 | 2.94 | 19.15 | 29.56 | 0.09 | 8.64 | 21.93 | 315 | 0.0 | 3.62 |
| 21Q2 (7) | 12.58 | -15.91 | 22.14 | 0.78 | 4.0 | 13.04 | 0.31 | -22.5 | -13.89 | 0.01 | 0.0 | 0.0 | 6.20 | 23.68 | -7.44 | 2.46 | -7.84 | -29.5 | 0.08 | 18.92 | -18.12 | 315 | 0.0 | 3.62 |
| 21Q1 (6) | 14.96 | -6.97 | 49.9 | 0.75 | -9.64 | 8.7 | 0.4 | -9.09 | 14.29 | 0.01 | 0.0 | 0.0 | 5.01 | -2.87 | -27.49 | 2.67 | -2.28 | -23.76 | 0.07 | 7.49 | -33.29 | 315 | 0.0 | 3.62 |
| 20Q4 (5) | 16.08 | 13.88 | 1.64 | 0.83 | 22.06 | 59.62 | 0.44 | 37.5 | -38.89 | 0.01 | 0.0 | 0.0 | 5.16 | 7.18 | 57.03 | 2.74 | 20.74 | -39.88 | 0.06 | -12.19 | -1.62 | 315 | 3.62 | 3.62 |
| 20Q3 (4) | 14.12 | 37.09 | 0.0 | 0.68 | -1.45 | 0.0 | 0.32 | -11.11 | 0.0 | 0.01 | 0.0 | 0.0 | 4.82 | -28.11 | 0.0 | 2.27 | -35.16 | 0.0 | 0.07 | -27.05 | 0.0 | 304 | 0.0 | 0.0 |
| 20Q2 (3) | 10.3 | 3.21 | 0.0 | 0.69 | 0.0 | 0.0 | 0.36 | 2.86 | 0.0 | 0.01 | 0.0 | 0.0 | 6.70 | -3.11 | 0.0 | 3.50 | -0.34 | 0.0 | 0.10 | -3.11 | 0.0 | 304 | 0.0 | 0.0 |
| 20Q1 (2) | 9.98 | -36.92 | 0.0 | 0.69 | 32.69 | 0.0 | 0.35 | -51.39 | 0.0 | 0.01 | 0.0 | 0.0 | 6.91 | 110.34 | 0.0 | 3.51 | -22.94 | 0.0 | 0.10 | 58.52 | 0.0 | 304 | 0.0 | 0.0 |
| 19Q4 (1) | 15.82 | 0.0 | 0.0 | 0.52 | 0.0 | 0.0 | 0.72 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 3.29 | 0.0 | 0.0 | 4.55 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 304 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 52.1 | -1.46 | 3.2 | 7.74 | 1.43 | -2.72 | 0.06 | 50.0 | 6.14 | 9.34 | 2.74 | -1.28 | 0.12 | 52.22 | 295 | 0.0 |
| 2022 (9) | 52.87 | 7.11 | 2.97 | 0.0 | 1.47 | 4.26 | 0.04 | 0.0 | 5.62 | -6.64 | 2.78 | -2.67 | 0.08 | -6.64 | 295 | 2.08 |
| 2021 (8) | 49.36 | -2.24 | 2.97 | 2.41 | 1.41 | -3.42 | 0.04 | 0.0 | 6.02 | 4.76 | 2.86 | -1.21 | 0.08 | 2.29 | 289 | -8.25 |
| 2020 (7) | 50.49 | -3.96 | 2.9 | 3.2 | 1.46 | -17.05 | 0.04 | -20.0 | 5.74 | 7.45 | 2.89 | -13.63 | 0.08 | -16.7 | 315 | 3.62 |
| 2019 (6) | 52.57 | 0.59 | 2.81 | -14.33 | 1.76 | 31.34 | 0.05 | 0 | 5.35 | -14.83 | 3.35 | 30.57 | 0.10 | 0 | 304 | -6.17 |
| 2018 (5) | 52.26 | 23.58 | 3.28 | -6.82 | 1.34 | -21.18 | 0 | 0 | 6.28 | -24.6 | 2.56 | -36.21 | 0.00 | 0 | 324 | 8.0 |
| 2017 (4) | 42.29 | -21.19 | 3.52 | -36.8 | 1.7 | -25.11 | 0 | 0 | 8.32 | -19.81 | 4.02 | -4.98 | 0.00 | 0 | 300 | -54.06 |
| 2016 (3) | 53.66 | 42.94 | 5.57 | 18.01 | 2.27 | 16.41 | 0 | 0 | 10.38 | -17.44 | 4.23 | -18.56 | 0.00 | 0 | 653 | 0.93 |
| 2015 (2) | 37.54 | -7.97 | 4.72 | 1.29 | 1.95 | 3.17 | 0 | 0 | 12.57 | 10.06 | 5.19 | 12.11 | 0.00 | 0 | 647 | 2.05 |
| 2014 (1) | 40.79 | 14.8 | 4.66 | 33.14 | 1.89 | -18.18 | 0 | 0 | 11.42 | 0 | 4.63 | 0 | 0.00 | 0 | 634 | 0.16 |
