- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 13.56 | -2.52 | 4.47 | 1.73 | 5.49 | 26.28 | 2.65 | -1.12 | 5.16 | 0.42 | 7.69 | 10.53 | 12.76 | 8.21 | 20.88 | 19.54 | 1.43 | 0.66 | 3.10 | 10.47 | 5.8 | 933 | 0.0 | 1.41 |
| 24Q2 (19) | 13.91 | 1.24 | 5.86 | 1.64 | 10.07 | 23.31 | 2.68 | 3.88 | 6.35 | 0.39 | 5.41 | 14.71 | 11.79 | 8.72 | 16.48 | 19.27 | 2.61 | 0.46 | 2.80 | 4.12 | 8.36 | 933 | 0.0 | 1.41 |
| 24Q1 (18) | 13.74 | 3.08 | 0.29 | 1.49 | 8.76 | 9.56 | 2.58 | 4.03 | 8.4 | 0.37 | -7.5 | 15.62 | 10.84 | 5.51 | 9.24 | 18.78 | 0.93 | 8.09 | 2.69 | -10.26 | 15.29 | 933 | 0.0 | 1.41 |
| 23Q4 (17) | 13.33 | 2.7 | -0.52 | 1.37 | 0.0 | 3.01 | 2.48 | -1.59 | 0.0 | 0.4 | 5.26 | 8.11 | 10.28 | -2.63 | 3.55 | 18.60 | -4.17 | 0.53 | 3.00 | 2.5 | 8.68 | 933 | 1.41 | 1.41 |
| 23Q3 (16) | 12.98 | -1.22 | -2.26 | 1.37 | 3.01 | 3.79 | 2.52 | 0.0 | -5.62 | 0.38 | 11.76 | 5.56 | 10.55 | 4.28 | 6.19 | 19.41 | 1.23 | -3.44 | 2.93 | 13.14 | 8.0 | 920 | 0.0 | 1.32 |
| 23Q2 (15) | 13.14 | -4.09 | -14.9 | 1.33 | -2.21 | -8.9 | 2.52 | 5.88 | -4.91 | 0.34 | 6.25 | 0.0 | 10.12 | 1.96 | 7.04 | 19.18 | 10.39 | 11.74 | 2.59 | 10.78 | 17.5 | 920 | 0.0 | 1.32 |
| 23Q1 (14) | 13.7 | 2.24 | -8.18 | 1.36 | 2.26 | -5.56 | 2.38 | -4.03 | -2.46 | 0.32 | -13.51 | 6.67 | 9.93 | 0.02 | 2.85 | 17.37 | -6.13 | 6.23 | 2.34 | -15.41 | 16.17 | 920 | 0.0 | 1.32 |
| 22Q4 (13) | 13.4 | 0.9 | -5.63 | 1.33 | 0.76 | -0.75 | 2.48 | -7.12 | 2.06 | 0.37 | 2.78 | 19.35 | 9.93 | -0.14 | 5.18 | 18.51 | -7.95 | 8.15 | 2.76 | 1.86 | 26.48 | 920 | 1.32 | 1.32 |
| 22Q3 (12) | 13.28 | -13.99 | 17.63 | 1.32 | -9.59 | 11.86 | 2.67 | 0.75 | 20.81 | 0.36 | 5.88 | -10.0 | 9.94 | 5.12 | -4.9 | 20.11 | 17.14 | 2.71 | 2.71 | 23.1 | -23.49 | 908 | 0.0 | 1.23 |
| 22Q2 (11) | 15.44 | 3.49 | 26.97 | 1.46 | 1.39 | 26.96 | 2.65 | 8.61 | 19.37 | 0.34 | 13.33 | -22.73 | 9.46 | -2.03 | -0.01 | 17.16 | 4.95 | -5.99 | 2.20 | 9.52 | -39.14 | 908 | 0.0 | 1.23 |
| 22Q1 (10) | 14.92 | 5.07 | 28.84 | 1.44 | 7.46 | 26.32 | 2.44 | 0.41 | 8.44 | 0.3 | -3.23 | -16.67 | 9.65 | 2.28 | -1.96 | 16.35 | -4.43 | -15.83 | 2.01 | -7.9 | -35.32 | 908 | 0.0 | 1.23 |
| 21Q4 (9) | 14.2 | 25.78 | 22.84 | 1.34 | 13.56 | 17.54 | 2.43 | 9.95 | -0.82 | 0.31 | -22.5 | -13.89 | 9.44 | -9.71 | -4.31 | 17.11 | -12.58 | -19.26 | 2.18 | -38.38 | -29.9 | 908 | 1.23 | 1.23 |
| 21Q3 (8) | 11.29 | -7.15 | 9.51 | 1.18 | 2.61 | 8.26 | 2.21 | -0.45 | 1.38 | 0.4 | -9.09 | 42.86 | 10.45 | 10.52 | -1.14 | 19.57 | 7.22 | -7.42 | 3.54 | -2.09 | 30.46 | 897 | 0.0 | -2.07 |
| 21Q2 (7) | 12.16 | 5.01 | 70.31 | 1.15 | 0.88 | 25.0 | 2.22 | -1.33 | 3.74 | 0.44 | 22.22 | 0.0 | 9.46 | -3.93 | -26.6 | 18.26 | -6.04 | -39.09 | 3.62 | 16.39 | -41.28 | 897 | 0.0 | -2.07 |
| 21Q1 (6) | 11.58 | 0.17 | -13.52 | 1.14 | 0.0 | -11.63 | 2.25 | -8.16 | -6.25 | 0.36 | 0.0 | 2.86 | 9.84 | -0.17 | 2.19 | 19.43 | -8.32 | 8.4 | 3.11 | -0.17 | 18.93 | 897 | 0.0 | -2.07 |
| 20Q4 (5) | 11.56 | 12.12 | -21.41 | 1.14 | 4.59 | -12.31 | 2.45 | 12.39 | -0.81 | 0.36 | 28.57 | 0.0 | 9.86 | -6.72 | 11.59 | 21.19 | 0.23 | 26.22 | 3.11 | 14.67 | 27.25 | 897 | -2.07 | -2.07 |
| 20Q3 (4) | 10.31 | 44.4 | 0.0 | 1.09 | 18.48 | 0.0 | 2.18 | 1.87 | 0.0 | 0.28 | -36.36 | 0.0 | 10.57 | -17.95 | 0.0 | 21.14 | -29.45 | 0.0 | 2.72 | -55.93 | 0.0 | 916 | 0.0 | 0.0 |
| 20Q2 (3) | 7.14 | -46.68 | 0.0 | 0.92 | -28.68 | 0.0 | 2.14 | -10.83 | 0.0 | 0.44 | 25.71 | 0.0 | 12.89 | 33.75 | 0.0 | 29.97 | 67.22 | 0.0 | 6.16 | 135.76 | 0.0 | 916 | 0.0 | 0.0 |
| 20Q1 (2) | 13.39 | -8.97 | 0.0 | 1.29 | -0.77 | 0.0 | 2.4 | -2.83 | 0.0 | 0.35 | -2.78 | 0.0 | 9.63 | 9.01 | 0.0 | 17.92 | 6.74 | 0.0 | 2.61 | 6.81 | 0.0 | 916 | 0.0 | 0.0 |
| 19Q4 (1) | 14.71 | 0.0 | 0.0 | 1.3 | 0.0 | 0.0 | 2.47 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 8.84 | 0.0 | 0.0 | 16.79 | 0.0 | 0.0 | 2.45 | 0.0 | 0.0 | 916 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 53.15 | -6.8 | 5.43 | -2.16 | 9.89 | -3.42 | 1.44 | 5.11 | 10.22 | 4.98 | 18.61 | 3.63 | 2.71 | 12.78 | 920 | 0.0 |
| 2022 (9) | 57.03 | 15.82 | 5.55 | 15.38 | 10.24 | 12.4 | 1.37 | -9.87 | 9.73 | -0.38 | 17.96 | -2.95 | 2.40 | -22.18 | 920 | 1.32 |
| 2021 (8) | 49.24 | 16.16 | 4.81 | 8.09 | 9.11 | -0.55 | 1.52 | 6.29 | 9.77 | -6.95 | 18.50 | -14.38 | 3.09 | -8.49 | 908 | 1.23 |
| 2020 (7) | 42.39 | -32.66 | 4.45 | -18.35 | 9.16 | -12.84 | 1.43 | -7.74 | 10.50 | 21.25 | 21.61 | 29.43 | 3.37 | 37.01 | 897 | -2.07 |
| 2019 (6) | 62.95 | -7.3 | 5.45 | -3.88 | 10.51 | -3.04 | 1.55 | -6.63 | 8.66 | 3.69 | 16.70 | 4.6 | 2.46 | 0.73 | 916 | -0.33 |
| 2018 (5) | 67.91 | 302.79 | 5.67 | 176.59 | 10.84 | 406.54 | 1.66 | 130.56 | 8.35 | -31.33 | 15.96 | 25.76 | 2.44 | -42.76 | 919 | 31.66 |
| 2017 (4) | 16.86 | -12.14 | 2.05 | -7.66 | 2.14 | 36.31 | 0.72 | -6.49 | 12.16 | 5.1 | 12.69 | 55.14 | 4.27 | 6.43 | 698 | 5.28 |
| 2016 (3) | 19.19 | 0.52 | 2.22 | -1.33 | 1.57 | -10.29 | 0.77 | -1.28 | 11.57 | -1.85 | 8.18 | -10.75 | 4.01 | -1.8 | 663 | 5.57 |
| 2015 (2) | 19.09 | 2.8 | 2.25 | 4.17 | 1.75 | 22.38 | 0.78 | -9.3 | 11.79 | 1.33 | 9.17 | 19.04 | 4.09 | -11.77 | 628 | -13.97 |
| 2014 (1) | 18.57 | 7.59 | 2.16 | 11.34 | 1.43 | 2.14 | 0.86 | 17.81 | 11.63 | 0 | 7.70 | 0 | 4.63 | 0 | 730 | 3.4 |
