. 愛玩股

   玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.16-4.92-9.380.080.0-27.270.330.430.00006.905.17-19.7525.8637.1810.340.0000690.0-9.21
24Q2 (19)1.22-1.61-6.150.08-20.0-11.110.234.554.550006.56-18.69-5.2818.856.2611.40.0000690.0-9.21
24Q1 (18)1.240.00.00.1-9.0925.00.224.7610.00008.06-9.0925.017.744.7610.00.0000690.0-9.21
23Q4 (17)1.24-3.12-9.490.110.057.140.21-30.05.00008.873.2373.6216.94-27.7416.010.000069-9.21-9.21
23Q3 (16)1.28-1.549.40.1122.2237.50.336.363.450008.5924.1325.6823.4438.49-5.440.0000760.02.7
23Q2 (15)1.34.844.00.0912.550.00.2210.04.760006.927.3144.2316.924.920.730.0000760.02.7
23Q1 (14)1.24-9.493.330.0814.2933.330.20.00.00006.4526.2729.0316.1310.48-3.230.0000760.02.7
22Q4 (13)1.3717.09-2.840.07-12.516.670.2-31.03-25.930005.11-25.2720.0714.60-41.1-23.760.0000762.72.7
22Q3 (12)1.17-6.4-24.520.0833.3360.00.2938.1-12.120006.8442.45111.9724.7947.5416.420.0000740.0-18.68
22Q2 (11)1.254.17-17.760.060.00.00.215.0-19.230004.80-4.021.616.800.8-1.780.0000740.0-18.68
22Q1 (10)1.2-14.89-21.570.060.00.00.2-25.93-25.930005.0017.527.516.67-12.96-5.560.0000740.0-18.68
21Q4 (9)1.41-9.03-10.190.0620.0-14.290.27-18.183.850004.2631.91-4.5619.15-10.0615.630.000074-18.68-18.68
21Q3 (8)1.551.97-7.190.05-16.67-37.50.3326.92-2.940003.23-18.28-32.6621.2924.474.570.0000910.0-13.33
21Q2 (7)1.52-0.651.330.060.020.00.26-3.7-3.70003.950.6618.4217.11-3.07-4.970.0000910.0-13.33
21Q1 (6)1.53-2.55-14.530.06-14.29-25.00.273.853.850003.92-12.04-12.2517.656.5621.490.0000910.0-16.51
20Q4 (5)1.57-5.99-29.280.07-12.5-22.220.26-23.53-10.340004.46-6.939.9816.56-18.6626.770.000091-13.33-16.51
20Q3 (4)1.6711.330.00.0860.00.00.3425.930.0000.04.7943.710.020.3613.110.00.0000.01050.00.0
20Q2 (3)1.5-16.20.00.05-37.50.00.273.850.0000.03.33-25.420.018.0023.920.00.0000.0105-3.670.0
20Q1 (2)1.79-19.370.00.08-11.110.00.26-10.340.0000.04.4710.240.014.5311.190.00.0000.01090.00.0
19Q4 (1)2.220.00.00.090.00.00.290.00.000.00.04.050.00.013.060.00.00.000.00.01090.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)5.061.20.3944.440.933.33007.7142.7318.382.110.000760.0
2022 (9)5.0-16.810.2722.730.9-20.35005.4047.5218.00-4.270.000762.7
2021 (8)6.01-7.960.22-21.431.130.0003.66-14.6318.808.650.00074-18.68
2020 (7)6.53-23.450.28-20.01.13-7.38004.294.517.3020.990.00091-13.33
2019 (6)8.5333.70.35-37.51.22-0.81004.10-53.2514.30-25.810.000105-3.67
2018 (5)6.38-9.630.56-37.781.23-5.38008.78-31.1519.284.70.000109-18.05
2017 (4)7.06-5.360.9-35.711.315.040012.75-32.0718.4121.560.000133-5.0
2016 (3)7.46-2.861.416.671.1313.00018.7720.1115.1516.330.00014022.81
2015 (2)7.688.021.28.111.07.530015.620.0813.02-0.450.00011425.27
2014 (1)7.11-9.661.11-9.020.933.330015.61013.0800.0009115.19

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