- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.21 | 24.9 | -22.65 | 0.12 | 0.0 | -14.29 | 0.2 | -4.76 | -23.08 | 0.57 | -1.72 | 18.75 | 3.74 | -19.94 | 10.81 | 6.23 | -23.75 | -0.55 | 17.76 | -21.32 | 53.52 | 0 | 0 | 0 |
| 24Q2 (19) | 2.57 | 9.36 | -68.07 | 0.12 | 9.09 | -33.33 | 0.21 | 23.53 | 0.0 | 0.58 | 20.83 | 18.37 | 4.67 | -0.25 | 108.82 | 8.17 | 12.95 | 213.23 | 22.57 | 10.49 | 270.76 | 0 | 0 | 0 |
| 24Q1 (18) | 2.35 | -5.62 | -78.06 | 0.11 | -8.33 | -47.62 | 0.17 | -39.29 | -48.48 | 0.48 | 2.13 | 6.67 | 4.68 | -2.87 | 138.72 | 7.23 | -35.67 | 134.78 | 20.43 | 8.21 | 386.13 | 0 | 0 | 0 |
| 23Q4 (17) | 2.49 | -40.0 | -76.9 | 0.12 | -14.29 | -40.0 | 0.28 | 7.69 | 0.0 | 0.47 | -2.08 | 9.3 | 4.82 | 42.86 | 159.76 | 11.24 | 79.49 | 332.93 | 18.88 | 63.19 | 373.2 | 0 | 0 | 0 |
| 23Q3 (16) | 4.15 | -48.45 | -61.18 | 0.14 | -22.22 | -39.13 | 0.26 | 23.81 | -7.14 | 0.48 | -2.04 | -5.88 | 3.37 | 50.87 | 56.79 | 6.27 | 140.16 | 139.19 | 11.57 | 90.02 | 142.44 | 0 | 0 | 0 |
| 23Q2 (15) | 8.05 | -24.84 | 31.97 | 0.18 | -14.29 | -10.0 | 0.21 | -36.36 | -12.5 | 0.49 | 8.89 | 2.08 | 2.24 | 14.04 | -31.8 | 2.61 | -15.34 | -33.7 | 6.09 | 44.87 | -22.64 | 0 | 0 | 0 |
| 23Q1 (14) | 10.71 | -0.65 | 72.19 | 0.21 | 5.0 | -4.55 | 0.33 | 17.86 | 22.22 | 0.45 | 4.65 | 0.0 | 1.96 | 5.69 | -44.56 | 3.08 | 18.63 | -29.02 | 4.20 | 5.34 | -41.92 | 0 | 0 | 0 |
| 22Q4 (13) | 10.78 | 0.84 | 70.84 | 0.2 | -13.04 | -16.67 | 0.28 | 0.0 | -56.92 | 0.43 | -15.69 | -6.52 | 1.86 | -13.77 | -51.22 | 2.60 | -0.83 | -74.79 | 3.99 | -16.39 | -45.28 | 0 | 0 | 0 |
| 22Q3 (12) | 10.69 | 75.25 | 99.81 | 0.23 | 15.0 | -30.3 | 0.28 | 16.67 | -79.56 | 0.51 | 6.25 | -22.73 | 2.15 | -34.38 | -65.12 | 2.62 | -33.43 | -89.77 | 4.77 | -39.37 | -61.33 | 0 | 0 | 0 |
| 22Q2 (11) | 6.1 | -1.93 | -2.4 | 0.2 | -9.09 | -42.86 | 0.24 | -11.11 | -51.02 | 0.48 | 6.67 | -30.43 | 3.28 | -7.3 | -41.45 | 3.93 | -9.36 | -49.82 | 7.87 | 8.77 | -28.72 | 0 | 0 | 0 |
| 22Q1 (10) | 6.22 | -1.43 | -11.4 | 0.22 | -8.33 | -26.67 | 0.27 | -58.46 | -25.0 | 0.45 | -2.17 | -35.71 | 3.54 | -7.01 | -17.23 | 4.34 | -57.86 | -15.35 | 7.23 | -0.76 | -27.45 | 0 | 0 | 0 |
| 21Q4 (9) | 6.31 | 17.94 | -36.39 | 0.24 | -27.27 | -20.0 | 0.65 | -52.55 | 91.18 | 0.46 | -30.3 | -39.47 | 3.80 | -38.34 | 25.77 | 10.30 | -59.77 | 200.55 | 7.29 | -40.91 | -4.85 | 0 | 0 | 0 |
| 21Q3 (8) | 5.35 | -14.4 | -53.11 | 0.33 | -5.71 | 6.45 | 1.37 | 179.59 | 270.27 | 0.66 | -4.35 | -13.16 | 6.17 | 10.15 | 127.03 | 25.61 | 226.63 | 689.68 | 12.34 | 11.74 | 85.21 | 0 | 0 | 0 |
| 21Q2 (7) | 6.25 | -10.97 | -9.81 | 0.35 | 16.67 | 25.0 | 0.49 | 36.11 | 32.43 | 0.69 | -1.43 | -21.59 | 5.60 | 31.04 | 38.6 | 7.84 | 52.88 | 46.84 | 11.04 | 10.72 | -13.06 | 0 | 0 | 0 |
| 21Q1 (6) | 7.02 | -29.23 | 50.97 | 0.3 | 0.0 | 15.38 | 0.36 | 5.88 | 0.0 | 0.7 | -7.89 | -13.58 | 4.27 | 41.31 | -23.57 | 5.13 | 49.62 | -33.76 | 9.97 | 30.15 | -42.76 | 0 | 0 | 0 |
| 20Q4 (5) | 9.92 | -13.06 | 34.6 | 0.3 | -3.23 | -3.23 | 0.34 | -8.11 | -22.73 | 0.76 | 0.0 | -3.8 | 3.02 | 11.31 | -28.1 | 3.43 | 5.69 | -42.59 | 7.66 | 15.02 | -28.53 | 0 | 0 | 0 |
| 20Q3 (4) | 11.41 | 64.65 | 0.0 | 0.31 | 10.71 | 0.0 | 0.37 | 0.0 | 0.0 | 0.76 | -13.64 | 0.0 | 2.72 | -32.76 | 0.0 | 3.24 | -39.26 | 0.0 | 6.66 | -47.55 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 6.93 | 49.03 | 0.0 | 0.28 | 7.69 | 0.0 | 0.37 | 2.78 | 0.0 | 0.88 | 8.64 | 0.0 | 4.04 | -27.74 | 0.0 | 5.34 | -31.04 | 0.0 | 12.70 | -27.1 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 4.65 | -36.91 | 0.0 | 0.26 | -16.13 | 0.0 | 0.36 | -18.18 | 0.0 | 0.81 | 2.53 | 0.0 | 5.59 | 32.93 | 0.0 | 7.74 | 29.68 | 0.0 | 17.42 | 62.51 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 7.37 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 0.44 | 0.0 | 0.0 | 0.79 | 0.0 | 0.0 | 4.21 | 0.0 | 0.0 | 5.97 | 0.0 | 0.0 | 10.72 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 25.39 | -24.86 | 0.65 | -23.53 | 1.08 | 0.93 | 1.89 | 1.07 | 2.56 | 1.77 | 4.25 | 34.33 | 7.44 | 34.51 | 0 | 0 |
| 2022 (9) | 33.79 | 35.59 | 0.85 | -30.89 | 1.07 | -62.85 | 1.87 | -25.5 | 2.52 | -49.03 | 3.17 | -72.6 | 5.53 | -45.06 | 0 | 0 |
| 2021 (8) | 24.92 | -24.28 | 1.23 | 6.96 | 2.88 | 101.4 | 2.51 | -21.81 | 4.94 | 41.25 | 11.56 | 165.97 | 10.07 | 3.26 | 0 | 0 |
| 2020 (7) | 32.91 | -3.01 | 1.15 | -9.45 | 1.43 | -21.86 | 3.21 | 8.08 | 3.49 | -6.64 | 4.35 | -19.44 | 9.75 | 11.43 | 0 | 0 |
| 2019 (6) | 33.93 | 5.97 | 1.27 | 5.83 | 1.83 | 6.4 | 2.97 | 1.37 | 3.74 | -0.12 | 5.39 | 0.41 | 8.75 | -4.34 | 0 | 0 |
| 2018 (5) | 32.02 | -4.13 | 1.2 | 1.69 | 1.72 | 2.38 | 2.93 | -6.39 | 3.75 | 6.08 | 5.37 | 6.79 | 9.15 | -2.36 | 0 | 0 |
| 2017 (4) | 33.4 | -8.39 | 1.18 | -17.48 | 1.68 | 0.6 | 3.13 | -11.33 | 3.53 | -9.92 | 5.03 | 9.82 | 9.37 | -3.21 | 0 | 0 |
| 2016 (3) | 36.46 | -14.43 | 1.43 | -22.7 | 1.67 | 13.61 | 3.53 | -13.9 | 3.92 | -9.66 | 4.58 | 32.77 | 9.68 | 0.62 | 1878 | 0.0 |
| 2015 (2) | 42.61 | -17.02 | 1.85 | -9.76 | 1.47 | -9.26 | 4.1 | -13.32 | 4.34 | 8.75 | 3.45 | 9.35 | 9.62 | 4.46 | 1878 | 0.0 |
| 2014 (1) | 51.35 | -42.04 | 2.05 | -15.29 | 1.62 | -7.95 | 4.73 | -7.07 | 3.99 | 0 | 3.15 | 0 | 9.21 | 0 | 1878 | 0.0 |
