玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.472.17-6.00.180.00.00.050.0-16.6700038.30-2.136.3810.64-2.13-11.350.00001070.04.9
24Q2 (19)0.46-6.1212.20.180.05.880.050.0-16.6700039.136.52-5.6310.876.52-25.720.00001070.04.9
24Q1 (18)0.49-7.554.260.180.05.880.050.0-16.6700036.738.161.5610.208.16-20.070.00001070.04.9
23Q4 (17)0.536.0-11.670.180.0-14.290.05-16.67-16.6700033.96-5.66-2.969.43-21.38-5.660.00001074.94.9
23Q3 (16)0.521.95-5.660.185.880.00.060.00.000036.00-13.186.012.00-18.06.00.00001020.0-4.67
23Q2 (15)0.41-12.77-19.610.170.0-5.560.060.00.000041.4614.6317.4814.6314.6324.390.00001020.0-4.67
23Q1 (14)0.47-21.67-22.950.17-19.05-10.530.060.00.000036.173.3416.1312.7727.6629.790.00001020.0-4.67
22Q4 (13)0.613.2115.380.2116.675.00.060.020.000035.003.06-9.010.00-11.674.00.0000102-4.67-4.67
22Q3 (12)0.533.9223.260.180.05.880.060.00.000033.96-3.77-14.111.32-3.77-18.870.00001070.01.9
22Q2 (11)0.51-16.396.250.18-5.260.00.060.00.000035.2913.31-5.8811.7619.61-5.880.00001070.01.9
22Q1 (10)0.6117.31-1.610.19-5.0-5.00.0620.00.000031.15-19.02-3.449.842.31.640.00001070.01.9
21Q4 (9)0.5220.93-5.450.217.655.260.05-16.67-16.6700038.46-2.7111.349.62-31.09-11.860.00001071.91.9
21Q3 (8)0.43-10.42-21.820.17-5.56-26.090.060.0-14.2900039.535.43-5.4613.9511.639.630.00001050.0-13.93
21Q2 (7)0.48-22.58-14.290.18-10.0-21.740.060.00.000037.5016.25-8.712.5029.1716.670.00001050.0-13.93
21Q1 (6)0.6212.73-20.510.25.26-16.670.060.00.000032.26-6.624.849.68-11.2925.810.00001050.0-17.32
20Q4 (5)0.550.0375.00.19-17.39-9.520.06-14.29116.2200034.55-17.39010.91-14.2900.0000105-13.93-17.32
20Q3 (4)0.55-1.790.00.230.00.00.0716.670.0000.041.821.820.012.7318.790.00.0000.01220.00.0
20Q2 (3)0.56-28.210.00.23-4.170.00.060.00.0000.041.0733.480.010.7139.290.00.0000.0122-3.940.0
20Q1 (2)0.78490.00.00.2414.290.00.06116.220.0000.030.7700.07.6900.00.0000.01270.00.0
19Q4 (1)-0.20.00.00.210.00.0-0.370.00.000.00.00.000.00.00.000.00.00.000.00.01270.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)1.91-15.110.71-6.580.23-4.170037.1710.0512.0412.890.0001074.9
2022 (9)2.2510.290.761.330.244.350033.78-8.1210.67-5.390.000102-4.67
2021 (8)2.04-16.730.75-15.730.23-8.00036.761.2111.2710.490.0001071.9
2020 (7)2.45-22.710.89-19.820.25-19.350036.333.7410.204.340.000105-13.93
2019 (6)3.17-40.531.11-16.540.31-66.30035.0240.339.78-43.340.000122-3.94
2018 (5)5.33-12.341.3317.70.92-4.170024.9534.2617.269.320.0001275.83
2017 (4)6.08-12.391.1316.490.96-5.880018.5932.9715.797.430.000120-10.45
2016 (3)6.94-13.250.97-3.01.02-3.770013.9811.8214.7010.920.0001345.51
2015 (2)8.00.01.0-9.911.06-19.70012.50-9.9113.25-19.70.000127-14.77
2014 (1)8.0-10.011.11-36.211.32-17.50013.88016.5000.000149-6.29

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