- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 55.49 | 7.71 | 7.14 | 0.49 | -7.55 | 2.08 | 2.67 | -12.17 | -6.64 | 1.69 | 9.74 | 10.46 | 0.88 | -14.16 | -4.72 | 4.81 | -18.45 | -12.87 | 3.05 | 1.89 | 3.09 | 5268 | 0.0 | -6.43 |
| 24Q2 (19) | 51.52 | 20.26 | -5.83 | 0.53 | 6.0 | 26.19 | 3.04 | -8.98 | 11.36 | 1.54 | 3.36 | 11.59 | 1.03 | -11.86 | 34.0 | 5.90 | -24.32 | 18.25 | 2.99 | -14.06 | 18.5 | 5268 | 0.0 | -6.43 |
| 24Q1 (18) | 42.84 | -10.81 | -6.93 | 0.5 | 11.11 | 28.21 | 3.34 | 21.01 | 63.73 | 1.49 | 4.2 | -2.61 | 1.17 | 24.57 | 37.75 | 7.80 | 35.68 | 75.92 | 3.48 | 16.82 | 4.64 | 5268 | 0.0 | -6.43 |
| 23Q4 (17) | 48.03 | -7.26 | -10.77 | 0.45 | -6.25 | 18.42 | 2.76 | -3.5 | 36.63 | 1.43 | -6.54 | -19.66 | 0.94 | 1.09 | 32.72 | 5.75 | 4.06 | 53.13 | 2.98 | 0.78 | -9.96 | 5268 | -6.43 | -6.43 |
| 23Q3 (16) | 51.79 | -5.34 | -1.41 | 0.48 | 14.29 | 11.63 | 2.86 | 4.76 | 18.67 | 1.53 | 10.87 | -22.73 | 0.93 | 20.73 | 13.22 | 5.52 | 10.67 | 20.37 | 2.95 | 17.12 | -21.62 | 5630 | 0.0 | -4.22 |
| 23Q2 (15) | 54.71 | 18.86 | -17.47 | 0.42 | 7.69 | -16.0 | 2.73 | 33.82 | -3.19 | 1.38 | -9.8 | -33.97 | 0.77 | -9.39 | 1.78 | 4.99 | 12.59 | 17.3 | 2.52 | -24.11 | -20.0 | 5630 | 0.0 | -4.22 |
| 23Q1 (14) | 46.03 | -14.49 | -31.76 | 0.39 | 2.63 | -30.36 | 2.04 | 0.99 | -27.66 | 1.53 | -14.04 | -13.56 | 0.85 | 20.02 | 2.05 | 4.43 | 18.1 | 6.0 | 3.32 | 0.52 | 26.67 | 5630 | 0.0 | -4.22 |
| 22Q4 (13) | 53.83 | 2.47 | -18.27 | 0.38 | -11.63 | -9.52 | 2.02 | -16.18 | -19.52 | 1.78 | -10.1 | 0.56 | 0.71 | -13.76 | 10.7 | 3.75 | -18.21 | -1.54 | 3.31 | -12.27 | 23.04 | 5630 | -4.22 | -4.22 |
| 22Q3 (12) | 52.53 | -20.76 | -26.08 | 0.43 | -14.0 | -6.52 | 2.41 | -14.54 | -15.44 | 1.98 | -5.26 | 11.24 | 0.82 | 8.53 | 26.45 | 4.59 | 7.85 | 14.39 | 3.77 | 19.55 | 50.47 | 5878 | 0.0 | -0.47 |
| 22Q2 (11) | 66.29 | -1.72 | -4.91 | 0.5 | -10.71 | 21.95 | 2.82 | 0.0 | 16.05 | 2.09 | 18.08 | 32.28 | 0.75 | -9.15 | 28.24 | 4.25 | 1.75 | 22.04 | 3.15 | 20.15 | 39.1 | 5878 | 0.0 | -0.47 |
| 22Q1 (10) | 67.45 | 2.41 | 5.08 | 0.56 | 33.33 | 27.27 | 2.82 | 12.35 | 14.63 | 1.77 | 0.0 | 20.41 | 0.83 | 30.19 | 21.12 | 4.18 | 9.7 | 9.09 | 2.62 | -2.36 | 14.59 | 5878 | 0.0 | -0.47 |
| 21Q4 (9) | 65.86 | -7.32 | 6.92 | 0.42 | -8.7 | 0.0 | 2.51 | -11.93 | 26.13 | 1.77 | -0.56 | 24.65 | 0.64 | -1.49 | -6.47 | 3.81 | -4.98 | 17.97 | 2.69 | 7.29 | 16.59 | 5878 | -0.47 | -0.47 |
| 21Q3 (8) | 71.06 | 1.94 | 23.09 | 0.46 | 12.2 | 15.0 | 2.85 | 17.28 | 42.5 | 1.78 | 12.66 | 29.93 | 0.65 | 10.06 | -6.57 | 4.01 | 15.06 | 15.77 | 2.50 | 10.52 | 5.55 | 5906 | 0.0 | -0.96 |
| 21Q2 (7) | 69.71 | 8.6 | 39.0 | 0.41 | -6.82 | 13.89 | 2.43 | -1.22 | 33.52 | 1.58 | 7.48 | 26.4 | 0.59 | -14.2 | -18.07 | 3.49 | -9.04 | -3.95 | 2.27 | -1.03 | -9.07 | 5906 | 0.0 | -0.96 |
| 21Q1 (6) | 64.19 | 4.2 | 20.5 | 0.44 | 4.76 | 12.82 | 2.46 | 23.62 | 35.91 | 1.47 | 3.52 | 20.49 | 0.69 | 0.53 | -6.37 | 3.83 | 18.63 | 12.79 | 2.29 | -0.66 | -0.01 | 5906 | 0.0 | -1.5 |
| 20Q4 (5) | 61.6 | 6.7 | 17.2 | 0.42 | 5.0 | 7.69 | 1.99 | -0.5 | 4.74 | 1.42 | 3.65 | 14.52 | 0.68 | -1.6 | -8.11 | 3.23 | -6.75 | -10.63 | 2.31 | -2.86 | -2.29 | 5906 | -0.96 | -1.5 |
| 20Q3 (4) | 57.73 | 15.11 | 0.0 | 0.4 | 11.11 | 0.0 | 2.0 | 9.89 | 0.0 | 1.37 | 9.6 | 0.0 | 0.69 | -3.48 | 0.0 | 3.46 | -4.54 | 0.0 | 2.37 | -4.79 | 0.0 | 5963 | 0.0 | 0.0 |
| 20Q2 (3) | 50.15 | -5.86 | 0.0 | 0.36 | -7.69 | 0.0 | 1.82 | 0.55 | 0.0 | 1.25 | 2.46 | 0.0 | 0.72 | -1.95 | 0.0 | 3.63 | 6.81 | 0.0 | 2.49 | 8.83 | 0.0 | 5963 | -0.55 | 0.0 |
| 20Q1 (2) | 53.27 | 1.35 | 0.0 | 0.39 | 0.0 | 0.0 | 1.81 | -4.74 | 0.0 | 1.22 | -1.61 | 0.0 | 0.73 | -1.33 | 0.0 | 3.40 | -6.01 | 0.0 | 2.29 | -2.92 | 0.0 | 5996 | 0.0 | 0.0 |
| 19Q4 (1) | 52.56 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 1.9 | 0.0 | 0.0 | 1.24 | 0.0 | 0.0 | 0.74 | 0.0 | 0.0 | 3.61 | 0.0 | 0.0 | 2.36 | 0.0 | 0.0 | 5996 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 200.56 | -16.47 | 1.73 | -6.99 | 10.4 | 3.17 | 5.87 | -22.97 | 0.86 | 11.35 | 5.19 | 23.52 | 2.93 | -7.78 | 5630 | 0.0 |
| 2022 (9) | 240.1 | -11.34 | 1.86 | 8.14 | 10.08 | -1.75 | 7.62 | 15.45 | 0.77 | 21.98 | 4.20 | 10.82 | 3.17 | 30.23 | 5630 | -4.22 |
| 2021 (8) | 270.82 | 21.58 | 1.72 | 9.55 | 10.26 | 34.65 | 6.6 | 25.48 | 0.64 | -9.89 | 3.79 | 10.75 | 2.44 | 3.2 | 5878 | -0.47 |
| 2020 (7) | 222.75 | 9.09 | 1.57 | 3.29 | 7.62 | 4.96 | 5.26 | 6.48 | 0.70 | -5.32 | 3.42 | -3.79 | 2.36 | -2.39 | 5906 | -0.96 |
| 2019 (6) | 204.19 | 9.05 | 1.52 | -2.56 | 7.26 | -16.46 | 4.94 | 12.27 | 0.74 | -10.65 | 3.56 | -23.39 | 2.42 | 2.96 | 5963 | -0.55 |
| 2018 (5) | 187.25 | 1.61 | 1.56 | 13.87 | 8.69 | 15.87 | 4.4 | 7.84 | 0.83 | 12.06 | 4.64 | 14.03 | 2.35 | 6.13 | 5996 | -9.73 |
| 2017 (4) | 184.28 | 6.79 | 1.37 | 7.03 | 7.5 | -17.04 | 4.08 | 11.17 | 0.74 | 0.22 | 4.07 | -22.31 | 2.21 | 4.1 | 6642 | 7.49 |
| 2016 (3) | 172.56 | 2.33 | 1.28 | 6.67 | 9.04 | 26.97 | 3.67 | -5.17 | 0.74 | 4.24 | 5.24 | 24.07 | 2.13 | -7.33 | 6179 | 6.57 |
| 2015 (2) | 168.63 | -4.64 | 1.2 | -9.77 | 7.12 | -3.13 | 3.87 | -0.77 | 0.71 | -5.39 | 4.22 | 1.58 | 2.29 | 4.06 | 5798 | 11.26 |
| 2014 (1) | 176.83 | 11.84 | 1.33 | 2.31 | 7.35 | 18.93 | 3.9 | 7.44 | 0.75 | 0 | 4.16 | 0 | 2.21 | 0 | 5211 | 13.53 |
