- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 6.14 | -28.69 | 42.46 | 0.31 | -32.61 | 6.9 | 0.5 | -7.41 | 2.04 | 0.57 | -1.72 | 7.55 | 5.05 | -5.5 | -24.96 | 8.14 | 29.84 | -28.37 | 9.28 | 37.81 | -24.51 | 654 | 0.0 | -43.52 |
| 24Q2 (19) | 8.61 | 144.6 | 30.26 | 0.46 | 109.09 | 35.29 | 0.54 | 14.89 | 12.5 | 0.58 | 1.75 | 7.41 | 5.34 | -14.52 | 3.87 | 6.27 | -53.03 | -13.63 | 6.74 | -58.4 | -17.54 | 654 | 0.0 | -43.52 |
| 24Q1 (18) | 3.52 | -33.96 | -37.59 | 0.22 | -26.67 | -33.33 | 0.47 | 0.0 | -2.08 | 0.57 | -3.39 | 11.76 | 6.25 | 11.04 | 6.82 | 13.35 | 51.42 | 56.89 | 16.19 | 46.29 | 79.08 | 654 | 0.0 | -43.52 |
| 23Q4 (17) | 5.33 | 23.67 | -51.98 | 0.3 | 3.45 | -25.0 | 0.47 | -4.08 | -11.32 | 0.59 | 11.32 | 11.32 | 5.63 | -16.35 | 56.19 | 8.82 | -22.44 | 84.68 | 11.07 | -9.98 | 131.83 | 654 | -43.52 | -43.52 |
| 23Q3 (16) | 4.31 | -34.8 | -65.13 | 0.29 | -14.71 | -48.21 | 0.49 | 2.08 | 4.26 | 0.53 | -1.85 | 0.0 | 6.73 | 30.81 | 48.51 | 11.37 | 56.56 | 198.98 | 12.30 | 50.52 | 186.77 | 1158 | 0.0 | 0.0 |
| 23Q2 (15) | 6.61 | 17.2 | -34.88 | 0.34 | 3.03 | 0.0 | 0.48 | 0.0 | -9.43 | 0.54 | 5.88 | 1.89 | 5.14 | -12.09 | 53.56 | 7.26 | -14.67 | 39.07 | 8.17 | -9.66 | 56.45 | 1158 | 0.0 | 0.0 |
| 23Q1 (14) | 5.64 | -49.19 | -2.42 | 0.33 | -17.5 | -8.33 | 0.48 | -9.43 | 4.35 | 0.51 | -3.77 | -1.92 | 5.85 | 62.37 | -6.06 | 8.51 | 78.24 | 6.94 | 9.04 | 89.38 | 0.51 | 1158 | 0.0 | 0.0 |
| 22Q4 (13) | 11.1 | -10.19 | -9.61 | 0.4 | -28.57 | -32.2 | 0.53 | 12.77 | 17.78 | 0.53 | 0.0 | 0.0 | 3.60 | -20.46 | -25.0 | 4.77 | 25.57 | 30.3 | 4.77 | 11.35 | 10.63 | 1158 | 0.0 | 0.0 |
| 22Q3 (12) | 12.36 | 21.77 | 22.13 | 0.56 | 64.71 | 55.56 | 0.47 | -11.32 | -2.08 | 0.53 | 0.0 | -10.17 | 4.53 | 35.26 | 27.36 | 3.80 | -27.18 | -19.83 | 4.29 | -17.88 | -26.45 | 1158 | 0.0 | 0.0 |
| 22Q2 (11) | 10.15 | 75.61 | 15.87 | 0.34 | -5.56 | -24.44 | 0.53 | 15.22 | 10.42 | 0.53 | 1.92 | -7.02 | 3.35 | -46.22 | -34.79 | 5.22 | -34.39 | -4.7 | 5.22 | -41.96 | -19.75 | 1158 | 0.0 | 0.0 |
| 22Q1 (10) | 5.78 | -52.93 | -14.75 | 0.36 | -38.98 | -5.26 | 0.46 | 2.22 | -4.17 | 0.52 | -1.89 | -8.77 | 6.23 | 29.63 | 11.13 | 7.96 | 117.18 | 12.41 | 9.00 | 108.45 | 7.01 | 1158 | 0.0 | 0.0 |
| 21Q4 (9) | 12.28 | 21.34 | 21.46 | 0.59 | 63.89 | 55.26 | 0.45 | -6.25 | -15.09 | 0.53 | -10.17 | -14.52 | 4.80 | 35.06 | 27.83 | 3.66 | -22.74 | -30.1 | 4.32 | -25.97 | -29.62 | 1158 | 0.0 | 0.0 |
| 21Q3 (8) | 10.12 | 15.53 | 7.32 | 0.36 | -20.0 | -7.69 | 0.48 | 0.0 | -4.0 | 0.59 | 3.51 | 0.0 | 3.56 | -30.75 | -13.99 | 4.74 | -13.44 | -10.55 | 5.83 | -10.4 | -6.82 | 1158 | 0.0 | -75.68 |
| 21Q2 (7) | 8.76 | 29.2 | 26.22 | 0.45 | 18.42 | 40.62 | 0.48 | 0.0 | -25.0 | 0.57 | 0.0 | -5.0 | 5.14 | -8.35 | 11.41 | 5.48 | -22.6 | -40.58 | 6.51 | -22.6 | -24.74 | 1158 | 0.0 | -75.68 |
| 21Q1 (6) | 6.78 | -32.94 | 66.58 | 0.38 | 0.0 | 5.56 | 0.48 | -9.43 | -9.43 | 0.57 | -8.06 | 3.64 | 5.60 | 49.12 | -36.64 | 7.08 | 35.05 | -45.63 | 8.41 | 37.09 | -37.79 | 1158 | 0.0 | -75.68 |
| 20Q4 (5) | 10.11 | 7.21 | -14.83 | 0.38 | -2.56 | -19.15 | 0.53 | 6.0 | -17.19 | 0.62 | 5.08 | -4.62 | 3.76 | -9.12 | -5.07 | 5.24 | -1.13 | -2.77 | 6.13 | -1.98 | 11.99 | 1158 | -75.68 | -75.68 |
| 20Q3 (4) | 9.43 | 35.88 | 0.0 | 0.39 | 21.88 | 0.0 | 0.5 | -21.88 | 0.0 | 0.59 | -1.67 | 0.0 | 4.14 | -10.31 | 0.0 | 5.30 | -42.5 | 0.0 | 6.26 | -27.63 | 0.0 | 4762 | 0.0 | 0.0 |
| 20Q2 (3) | 6.94 | 70.52 | 0.0 | 0.32 | -11.11 | 0.0 | 0.64 | 20.75 | 0.0 | 0.6 | 9.09 | 0.0 | 4.61 | -47.87 | 0.0 | 9.22 | -29.18 | 0.0 | 8.65 | -36.02 | 0.0 | 4762 | 0.0 | 0.0 |
| 20Q1 (2) | 4.07 | -65.71 | 0.0 | 0.36 | -23.4 | 0.0 | 0.53 | -17.19 | 0.0 | 0.55 | -15.38 | 0.0 | 8.85 | 123.39 | 0.0 | 13.02 | 141.52 | 0.0 | 13.51 | 146.78 | 0.0 | 4762 | 0.0 | 0.0 |
| 19Q4 (1) | 11.87 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 0.65 | 0.0 | 0.0 | 3.96 | 0.0 | 0.0 | 5.39 | 0.0 | 0.0 | 5.48 | 0.0 | 0.0 | 4762 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 21.89 | -44.44 | 1.26 | -24.1 | 1.91 | -3.54 | 2.18 | 3.32 | 5.76 | 36.62 | 8.73 | 73.63 | 9.96 | 85.96 | 1158 | 0.0 |
| 2022 (9) | 39.4 | 3.88 | 1.66 | -6.74 | 1.98 | 4.76 | 2.11 | -6.22 | 4.21 | -10.22 | 5.03 | 0.85 | 5.36 | -9.72 | 1158 | 0.0 |
| 2021 (8) | 37.93 | 24.16 | 1.78 | 23.61 | 1.89 | -13.7 | 2.25 | -4.66 | 4.69 | -0.44 | 4.98 | -30.49 | 5.93 | -23.21 | 1158 | 0.0 |
| 2020 (7) | 30.55 | -32.65 | 1.44 | -4.64 | 2.19 | -14.79 | 2.36 | -14.8 | 4.71 | 41.59 | 7.17 | 26.52 | 7.73 | 26.5 | 1158 | -75.68 |
| 2019 (6) | 45.36 | -28.48 | 1.51 | -12.72 | 2.57 | -51.23 | 2.77 | -20.86 | 3.33 | 22.03 | 5.67 | -31.82 | 6.11 | 10.65 | 4762 | 0.0 |
| 2018 (5) | 63.42 | -22.26 | 1.73 | -27.0 | 5.27 | 7.99 | 3.5 | -1.13 | 2.73 | -6.1 | 8.31 | 38.91 | 5.52 | 27.18 | 4762 | 0.0 |
| 2017 (4) | 81.58 | -7.82 | 2.37 | -15.96 | 4.88 | -11.91 | 3.54 | -2.75 | 2.91 | -8.83 | 5.98 | -4.44 | 4.34 | 5.5 | 4762 | 0.0 |
| 2016 (3) | 88.5 | 7.61 | 2.82 | 110.45 | 5.54 | -26.23 | 3.64 | 5.81 | 3.19 | 95.56 | 6.26 | -31.45 | 4.11 | -1.67 | 4762 | 0.0 |
| 2015 (2) | 82.24 | 10.73 | 1.34 | -23.86 | 7.51 | 12.93 | 3.44 | -2.55 | 1.63 | -31.24 | 9.13 | 1.99 | 4.18 | -11.99 | 4762 | -2.42 |
| 2014 (1) | 74.27 | -37.21 | 1.76 | -17.76 | 6.65 | -13.41 | 3.53 | -4.08 | 2.37 | 0 | 8.95 | 0 | 4.75 | 0 | 4880 | -17.64 |
