玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)13.8818.0354.570.52.0447.061.2624.75173.910.190.0137.53.60-13.54-4.869.085.777.211.37-15.2753.6611970.00.0
24Q3 (19)11.7617.632.280.4958.0675.01.0110.9955.380.19137.5216.674.1734.4132.298.59-5.6217.461.62101.96139.3811970.0-5.6
24Q2 (18)10.034.2336.990.3124.034.780.9151.6762.50.080.033.333.10-7.62-1.619.1012.9918.620.80-25.5-2.6711970.0-5.6
24Q1 (17)7.45-17.04-3.870.25-26.47-3.850.630.4320.00.080.033.333.36-11.370.038.0557.2224.831.0720.5438.711970.0-5.6
23Q4 (16)8.981.01-13.150.3421.4313.330.46-29.23-4.170.0833.3314.293.7920.2130.55.12-29.9410.350.8932.031.591197-5.6-5.6
23Q3 (15)8.8921.78-14.60.2821.740.00.6516.07-1.520.060.0-14.293.15-0.0317.17.31-4.6915.320.67-17.890.3712680.0-14.96
23Q2 (14)7.3-5.81-34.650.23-11.54-30.30.5612.0-8.20.060.0-14.293.15-6.096.657.6718.940.470.826.1631.1512680.0-14.96
23Q1 (13)7.75-25.05-22.190.26-13.33-21.210.54.17-9.090.06-14.29-25.03.3515.631.266.4538.9816.830.7714.36-3.6112680.0-14.96
22Q4 (12)10.34-0.67-19.530.37.14-14.290.48-27.279.090.070.0-22.222.907.876.524.64-26.7835.570.680.68-3.341268-14.96-14.96
22Q3 (11)10.41-6.8-18.740.28-15.15-20.00.668.24.760.070.0-12.52.69-8.96-1.566.3416.128.910.677.37.6714910.02.33
22Q2 (10)11.1712.15-0.710.330.0-10.810.6110.9112.960.07-12.5-12.52.95-10.83-10.175.46-1.1113.770.63-21.98-11.8714910.02.33
22Q1 (9)9.96-22.49-0.70.33-5.71-10.810.5525.0-5.170.08-11.110.03.3121.64-10.185.5261.27-4.510.8014.680.714910.02.33
21Q4 (8)12.850.3120.540.350.0-14.630.44-30.16-22.810.0912.512.52.72-0.31-29.183.42-30.38-35.960.7012.15-6.6714912.332.33
21Q3 (7)12.8113.8720.510.35-5.41-5.410.6316.6716.670.080.0-11.112.73-16.93-21.54.922.46-3.190.62-12.18-26.2414570.0-9.22
21Q2 (6)11.2512.164.550.370.0-9.760.54-6.9-5.260.080.033.333.29-10.84-13.694.80-16.99-9.390.71-10.8427.5314570.0-9.22
21Q1 (5)10.03-5.9132.320.37-9.768.820.581.755.450.080.060.03.69-4.09-17.765.788.15-20.30.806.2820.9214570.0-23.28
20Q4 (4)10.660.280.00.4110.810.00.575.560.00.08-11.110.03.8510.50.05.355.260.00.75-11.360.01457-9.220.0
20Q3 (3)10.63-1.210.00.37-9.760.00.54-5.260.00.0950.00.03.48-8.650.05.08-4.10.00.8551.830.016050.00.0
20Q2 (2)10.7641.950.00.4120.590.00.573.640.00.0620.00.03.81-15.050.05.30-26.990.00.56-15.460.01605-15.480.0
20Q1 (1)7.580.00.00.340.00.00.550.00.00.050.00.04.490.00.07.260.00.00.660.00.018990.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)43.130.881.5640.543.7773.730.54107.693.627.388.7532.741.2558.6811970.0
2023 (9)32.93-21.391.11-10.482.17-6.060.26-10.343.3713.876.5919.50.7914.051197-5.6
2022 (8)41.89-10.761.24-14.482.315.00.29-12.122.96-4.175.5117.660.69-1.531268-14.96
2021 (7)46.9418.451.45-5.232.2-0.90.3313.793.09-19.994.69-16.330.70-3.9314912.33
2020 (6)39.63-3.831.53-11.562.22-31.270.2931.823.86-8.035.60-28.530.7337.071457-9.22
2019 (5)41.21-12.241.73-5.463.23-11.990.2222.224.207.737.840.290.5339.281605-15.48
2018 (4)46.962.851.83-12.023.67-3.170.1812.53.90-14.457.82-5.850.389.391899-9.96
2017 (3)45.666.932.085.053.79-4.050.16100.04.56-1.768.30-10.270.3587.0321094.1
2016 (2)42.74.531.985.323.9530.790.080.04.640.769.2525.130.19-4.332026-3.06
2015 (1)40.853.61.8838.243.0228.510.08166.674.6007.3900.2002090-12.04

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