玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
21Q2 (20)1.5227.7317.830-100.0-100.00.020.0-33.330000.00-100.0-100.01.32-21.71-43.420.0000330.0200.0
21Q1 (19)1.19-20.1345.120.010.00.00.020.0-33.330000.8425.21-31.091.6825.21-54.060.000033200.0200.0
20Q4 (18)1.49-5.741.90.010.00.00.02100.00.00000.676.04-29.531.34112.08-29.530.0000110.083.33
20Q3 (17)1.5822.4819.70.010.00.00.01-66.67-50.00000.63-18.35-16.460.63-72.78-58.230.0000110.083.33
20Q2 (16)1.2957.32-16.770.010.000.030.050.00000.78-36.4302.33-36.4380.230.0000110.083.33
20Q1 (15)0.82-21.9-44.220.010.00.00.0350.050.00001.2228.0579.273.6692.07168.90.00001183.3383.33
19Q4 (14)1.05-20.451.940.010.000.020.00.00000.9525.7101.9025.71-1.90.000060.00.0
19Q3 (13)1.32-14.8451.720.01000.020.00.00000.76001.5217.42-34.090.000060.00.0
19Q2 (12)1.555.4464.890-100.000.020.00.00000.00-100.001.29-5.16-39.350.000060.00.0
19Q1 (11)1.4742.7275.00.01000.020.00.00000.68001.36-29.93-42.860.000060.00.0
18Q4 (10)1.0318.3918.390000.020.000000.00001.94-15.5300.000060.0-33.33
18Q3 (9)0.87-7.457.410000.020.0-60.00000.00002.308.05-62.760.000060.00.0
18Q2 (8)0.9411.956.670000.020.00.00000.00002.13-10.64-36.170.000060.00.0
18Q1 (7)0.84-3.4555.560000.0200.00000.00002.380-35.710.00006-33.330.0
17Q4 (6)0.877.4124.290000-100.0-100.00000.00000.00-100.0-100.00.0000950.0-10.0
17Q3 (5)0.8135.0-10.00000.05150.066.670000.00006.1785.1985.190.000060.00.0
17Q2 (4)0.611.110.0000.00.020.00.0000.00.0000.03.33-10.00.00.0000.060.00.0
17Q1 (3)0.54-22.860.0000.00.02-33.330.0000.00.0000.03.70-13.580.00.0000.06-40.00.0
16Q4 (2)0.7-22.220.0000.00.030.00.0000.00.0000.04.2928.570.00.0000.01066.670.0
16Q3 (1)0.90.00.000.00.00.030.00.000.00.00.000.00.03.330.00.00.000.00.060.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2020 (10)5.18-4.070.030.00.080.00.010.00.584.251.544.250.194.2533200.0
2019 (9)5.446.340.03200.00.0814.290.010.00.56105.01.48-21.90.19-31.671122.22
2018 (8)3.6930.390.010.00.07-22.220.010.00.27-23.311.90-40.350.27-23.3190.0
2017 (7)2.83-16.760.010.00.09-18.180.010.00.3520.143.18-1.70.3520.149-10.0
2016 (6)3.424.090.01-50.00.11-8.330.01-50.00.29-59.713.24-26.130.29-59.71100.0
2015 (5)2.74-9.570.020.00.12-33.330.02-50.00.7310.584.38-26.280.73-44.71100.0
2014 (4)3.0310.990.02-88.240.18-5.260.04-55.560.66-89.45.94-14.641.32-59.9610-91.53
2013 (3)2.7335.150.17-48.480.19-48.650.09-10.06.23-61.886.96-62.03.30-33.411180.0
2012 (2)2.0200.3300.3700.1016.34018.3204.9501180

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