- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
21Q2 (20) | 1.52 | 27.73 | 17.83 | 0 | -100.0 | -100.0 | 0.02 | 0.0 | -33.33 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 1.32 | -21.71 | -43.42 | 0.00 | 0 | 0 | 33 | 0.0 | 200.0 |
21Q1 (19) | 1.19 | -20.13 | 45.12 | 0.01 | 0.0 | 0.0 | 0.02 | 0.0 | -33.33 | 0 | 0 | 0 | 0.84 | 25.21 | -31.09 | 1.68 | 25.21 | -54.06 | 0.00 | 0 | 0 | 33 | 200.0 | 200.0 |
20Q4 (18) | 1.49 | -5.7 | 41.9 | 0.01 | 0.0 | 0.0 | 0.02 | 100.0 | 0.0 | 0 | 0 | 0 | 0.67 | 6.04 | -29.53 | 1.34 | 112.08 | -29.53 | 0.00 | 0 | 0 | 11 | 0.0 | 83.33 |
20Q3 (17) | 1.58 | 22.48 | 19.7 | 0.01 | 0.0 | 0.0 | 0.01 | -66.67 | -50.0 | 0 | 0 | 0 | 0.63 | -18.35 | -16.46 | 0.63 | -72.78 | -58.23 | 0.00 | 0 | 0 | 11 | 0.0 | 83.33 |
20Q2 (16) | 1.29 | 57.32 | -16.77 | 0.01 | 0.0 | 0 | 0.03 | 0.0 | 50.0 | 0 | 0 | 0 | 0.78 | -36.43 | 0 | 2.33 | -36.43 | 80.23 | 0.00 | 0 | 0 | 11 | 0.0 | 83.33 |
20Q1 (15) | 0.82 | -21.9 | -44.22 | 0.01 | 0.0 | 0.0 | 0.03 | 50.0 | 50.0 | 0 | 0 | 0 | 1.22 | 28.05 | 79.27 | 3.66 | 92.07 | 168.9 | 0.00 | 0 | 0 | 11 | 83.33 | 83.33 |
19Q4 (14) | 1.05 | -20.45 | 1.94 | 0.01 | 0.0 | 0 | 0.02 | 0.0 | 0.0 | 0 | 0 | 0 | 0.95 | 25.71 | 0 | 1.90 | 25.71 | -1.9 | 0.00 | 0 | 0 | 6 | 0.0 | 0.0 |
19Q3 (13) | 1.32 | -14.84 | 51.72 | 0.01 | 0 | 0 | 0.02 | 0.0 | 0.0 | 0 | 0 | 0 | 0.76 | 0 | 0 | 1.52 | 17.42 | -34.09 | 0.00 | 0 | 0 | 6 | 0.0 | 0.0 |
19Q2 (12) | 1.55 | 5.44 | 64.89 | 0 | -100.0 | 0 | 0.02 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | -100.0 | 0 | 1.29 | -5.16 | -39.35 | 0.00 | 0 | 0 | 6 | 0.0 | 0.0 |
19Q1 (11) | 1.47 | 42.72 | 75.0 | 0.01 | 0 | 0 | 0.02 | 0.0 | 0.0 | 0 | 0 | 0 | 0.68 | 0 | 0 | 1.36 | -29.93 | -42.86 | 0.00 | 0 | 0 | 6 | 0.0 | 0.0 |
18Q4 (10) | 1.03 | 18.39 | 18.39 | 0 | 0 | 0 | 0.02 | 0.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.94 | -15.53 | 0 | 0.00 | 0 | 0 | 6 | 0.0 | -33.33 |
18Q3 (9) | 0.87 | -7.45 | 7.41 | 0 | 0 | 0 | 0.02 | 0.0 | -60.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.30 | 8.05 | -62.76 | 0.00 | 0 | 0 | 6 | 0.0 | 0.0 |
18Q2 (8) | 0.94 | 11.9 | 56.67 | 0 | 0 | 0 | 0.02 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.13 | -10.64 | -36.17 | 0.00 | 0 | 0 | 6 | 0.0 | 0.0 |
18Q1 (7) | 0.84 | -3.45 | 55.56 | 0 | 0 | 0 | 0.02 | 0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.38 | 0 | -35.71 | 0.00 | 0 | 0 | 6 | -33.33 | 0.0 |
17Q4 (6) | 0.87 | 7.41 | 24.29 | 0 | 0 | 0 | 0 | -100.0 | -100.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | -100.0 | -100.0 | 0.00 | 0 | 0 | 9 | 50.0 | -10.0 |
17Q3 (5) | 0.81 | 35.0 | -10.0 | 0 | 0 | 0 | 0.05 | 150.0 | 66.67 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.17 | 85.19 | 85.19 | 0.00 | 0 | 0 | 6 | 0.0 | 0.0 |
17Q2 (4) | 0.6 | 11.11 | 0.0 | 0 | 0 | 0.0 | 0.02 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 3.33 | -10.0 | 0.0 | 0.00 | 0 | 0.0 | 6 | 0.0 | 0.0 |
17Q1 (3) | 0.54 | -22.86 | 0.0 | 0 | 0 | 0.0 | 0.02 | -33.33 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 3.70 | -13.58 | 0.0 | 0.00 | 0 | 0.0 | 6 | -40.0 | 0.0 |
16Q4 (2) | 0.7 | -22.22 | 0.0 | 0 | 0 | 0.0 | 0.03 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 4.29 | 28.57 | 0.0 | 0.00 | 0 | 0.0 | 10 | 66.67 | 0.0 |
16Q3 (1) | 0.9 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 3.33 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 6 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2020 (10) | 5.18 | -4.07 | 0.03 | 0.0 | 0.08 | 0.0 | 0.01 | 0.0 | 0.58 | 4.25 | 1.54 | 4.25 | 0.19 | 4.25 | 33 | 200.0 |
2019 (9) | 5.4 | 46.34 | 0.03 | 200.0 | 0.08 | 14.29 | 0.01 | 0.0 | 0.56 | 105.0 | 1.48 | -21.9 | 0.19 | -31.67 | 11 | 22.22 |
2018 (8) | 3.69 | 30.39 | 0.01 | 0.0 | 0.07 | -22.22 | 0.01 | 0.0 | 0.27 | -23.31 | 1.90 | -40.35 | 0.27 | -23.31 | 9 | 0.0 |
2017 (7) | 2.83 | -16.76 | 0.01 | 0.0 | 0.09 | -18.18 | 0.01 | 0.0 | 0.35 | 20.14 | 3.18 | -1.7 | 0.35 | 20.14 | 9 | -10.0 |
2016 (6) | 3.4 | 24.09 | 0.01 | -50.0 | 0.11 | -8.33 | 0.01 | -50.0 | 0.29 | -59.71 | 3.24 | -26.13 | 0.29 | -59.71 | 10 | 0.0 |
2015 (5) | 2.74 | -9.57 | 0.02 | 0.0 | 0.12 | -33.33 | 0.02 | -50.0 | 0.73 | 10.58 | 4.38 | -26.28 | 0.73 | -44.71 | 10 | 0.0 |
2014 (4) | 3.03 | 10.99 | 0.02 | -88.24 | 0.18 | -5.26 | 0.04 | -55.56 | 0.66 | -89.4 | 5.94 | -14.64 | 1.32 | -59.96 | 10 | -91.53 |
2013 (3) | 2.73 | 35.15 | 0.17 | -48.48 | 0.19 | -48.65 | 0.09 | -10.0 | 6.23 | -61.88 | 6.96 | -62.0 | 3.30 | -33.41 | 118 | 0.0 |
2012 (2) | 2.02 | 0 | 0.33 | 0 | 0.37 | 0 | 0.1 | 0 | 16.34 | 0 | 18.32 | 0 | 4.95 | 0 | 118 | 0 |