玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)8.9254.330.220000.5-7.41-1.960000.00005.61-40.0-2.180.0000000
24Q2 (19)5.78-13.08-8.250000.54-6.95.880000.00009.347.1215.410.0000000
24Q1 (18)6.65-7.12-39.160000.5813.739.430000.00008.7222.4579.870.0000000
23Q4 (17)7.16-19.55-5.290000.510.0-7.270000.00007.1224.3-2.090.0000000
23Q3 (16)8.941.2751.880000.510.027.50000.00005.73-29.21-16.050.0000000
23Q2 (15)6.3-42.36-8.960000.51-3.7715.910000.00008.1066.9527.320.0000000
23Q1 (14)10.9344.5881.260000.53-3.6423.260000.00004.85-33.35-32.00.0000000
22Q4 (13)7.5629.01-4.30000.5537.517.020000.00007.286.5822.280.0000000
22Q3 (12)5.86-15.32-20.810000.4-9.09-25.930000.00006.837.35-6.460.0000000
22Q2 (11)6.9214.76-13.390000.442.337.320000.00006.36-10.8323.910.0000000
22Q1 (10)6.03-23.67-17.510000.43-8.51-4.440000.00007.1319.8615.840.0000000
21Q4 (9)7.96.76-24.180000.47-12.96-21.670000.00005.95-18.473.320.000000-100.0
21Q3 (8)7.4-7.38-33.750000.5431.7112.50000.00007.3042.2169.810.000000-100.0
21Q2 (7)7.999.334.740000.41-8.897.890000.00005.13-16.64-19.920.000000-100.0
21Q1 (6)7.31-29.8537.920000.45-25.025.00000.00006.166.91-9.370.00000-100.0-100.0
20Q4 (5)10.42-6.7173.090000.625.039.530000.00005.7634.0-19.390.0000510.00.0
20Q3 (4)11.1788.360.0000.00.4826.320.0000.00.0000.04.30-32.940.00.0000.0510.00.0
20Q2 (3)5.9311.890.0000.00.385.560.0000.00.0000.06.41-5.660.00.0000.0510.00.0
20Q1 (2)5.3-11.960.0000.00.36-16.280.0000.00.0000.06.79-4.910.00.0000.0510.00.0
19Q4 (1)6.020.00.000.00.00.430.00.000.00.00.000.00.07.140.00.00.000.00.0510.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)33.2826.25002.0713.74000.0006.22-9.910.00000
2022 (9)26.36-13.86001.82-2.67000.0006.9012.980.00000
2021 (8)30.6-6.79001.872.75000.0006.1110.240.00000
2020 (7)32.8363.41001.8221.33000.0005.54-25.750.000510.0
2019 (6)20.092.71001.5-1.96000.0007.47-4.550.000510.0
2018 (5)19.56-12.48001.5323.39000.0007.8240.990.000510.0
2017 (4)22.35-5.82001.240.81000.0005.557.040.000510.0
2016 (3)23.7370.23001.2341.38000.0005.18-16.950.000510.0
2015 (2)13.94120.92000.8747.46000.0006.24-33.250.0005159.38
2014 (1)6.31312.420.03-94.740.599.26000.4809.3500.00032-82.61

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