玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)1.1444.3-8.80.111.11-9.090.258.719.050.17-10.5388.898.77-23.0-0.3221.93-24.6830.5314.91-38.0107.122551.59-3.77
24Q3 (19)0.79-16.84-24.040.09-10.028.570.234.554.550.1935.7146.1511.398.2369.2629.1125.7237.6324.0563.292.41251-3.46-7.72
24Q2 (18)0.95-16.67-47.510.1-9.0911.110.224.76-4.350.1440.0-6.6710.539.09111.723.1625.7182.2414.7468.077.822606.56-8.13
24Q1 (17)1.14-8.8-34.480.110.010.00.210.00.00.111.11-23.089.659.6567.8918.429.6552.638.7721.8317.41244-7.92-13.48
23Q4 (16)1.2520.19-11.970.1157.1422.220.21-4.55-8.70.09-30.77-47.068.8030.7438.8416.80-20.583.727.20-42.4-39.86265-2.57-21.6
23Q3 (15)1.04-42.54-36.970.07-22.22-30.00.22-4.35-12.00.13-13.33-35.06.7335.3611.0621.1566.4739.6212.5050.833.12272-3.89-21.84
23Q2 (14)1.814.0224.830.09-10.00.00.239.52-11.540.1515.38-25.04.97-13.48-19.8912.715.29-29.138.2910.92-39.922830.35-19.83
23Q1 (13)1.7422.5425.180.111.1111.110.21-8.7-19.230.13-23.53-31.585.75-9.32-11.2412.07-25.49-35.487.47-37.59-45.34282-16.57-14.02
22Q4 (12)1.42-13.9410.080.09-10.00.00.23-8.0-25.810.17-15.0-19.056.344.58-9.1516.206.9-32.611.97-1.23-26.46338-2.87-19.52
22Q3 (11)1.6513.7925.00.111.1142.860.25-3.85-24.240.20.00.06.06-2.3614.2915.15-15.5-39.3912.12-12.12-20.0348-1.42-18.12
22Q2 (10)1.454.320.690.090.012.50.260.0-10.340.25.2617.656.21-4.1411.7217.93-4.14-10.9613.790.9116.843537.62-17.14
22Q1 (9)1.397.7515.830.090.050.00.26-16.13-27.780.19-9.5235.716.47-7.1929.518.71-22.16-37.6513.67-16.0317.16328-21.9-20.19
21Q4 (8)1.29-2.2715.180.0928.5750.00.31-6.06-38.00.215.061.546.9831.5630.2324.03-3.88-46.1716.287.4440.25420-1.18-35.88
21Q3 (7)1.32-8.33-34.00.07-12.5-22.220.3313.79-17.50.217.6553.855.30-4.5517.8525.0024.1425.015.1528.34133.1425-0.23-41.14
21Q2 (6)1.4420.0-36.560.0833.33-11.110.29-19.44-27.50.1721.4341.675.5611.1140.1220.14-32.8714.2911.811.19123.324263.65-40.92
21Q1 (5)1.27.14-30.640.060.0-14.290.36-28.0-5.260.147.6955.565.00-6.6723.5730.00-32.836.5811.670.51124.26411-37.25-65.98
20Q4 (4)1.12-44.00.00.06-33.330.00.525.00.00.130.00.05.3619.050.044.64123.210.011.6178.570.0655-9.280.0
20Q3 (3)2.0-11.890.00.090.00.00.40.00.00.138.330.04.5013.50.020.0013.50.06.5022.960.07220.140.0
20Q2 (2)2.2731.210.00.0928.570.00.45.260.00.1233.330.03.96-2.010.017.62-19.780.05.291.620.0721-40.310.0
20Q1 (1)1.730.00.00.070.00.00.380.00.00.090.00.04.050.00.021.970.00.05.200.00.012080.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)4.02-31.160.4110.810.92.270.620.010.2060.9822.3948.5814.9374.33255-3.77
2023 (9)5.84-1.020.37-2.630.88-12.00.5-34.216.34-1.6315.07-11.18.56-33.53265-21.6
2022 (8)5.912.170.3822.581.0-22.480.767.046.449.2816.95-30.8912.88-4.57338-19.52
2021 (7)5.26-26.120.31-3.121.29-22.750.7151.065.8931.1324.524.5613.50104.48420-35.88
2020 (6)7.12-28.940.32-23.811.6721.90.47-33.84.497.2223.4671.556.60-6.84655-29.95
2019 (5)10.02-15.160.42-28.811.3721.240.714.414.19-16.113.6742.97.0923.06935-7.97
2018 (4)11.81-9.150.59-11.941.1311.880.6858.145.00-3.079.5723.155.7674.071016-12.03
2017 (3)13.01.250.67-6.941.016.320.4322.865.15-8.097.775.013.3121.3511556.75
2016 (2)12.84-12.710.72-16.280.95-4.040.35-5.415.61-4.097.409.942.738.371082-9.46
2015 (1)14.71-10.90.863.610.99-5.710.37-45.595.8506.7302.5201195-17.53

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