- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 89.22 | -6.77 | 6.67 | 1.96 | -27.94 | -45.71 | 0.42 | -4.55 | -2.33 | 0.29 | 0.0 | 7.41 | 2.20 | -22.71 | -49.1 | 0.47 | 2.39 | -8.43 | 0.33 | 7.26 | 0.69 | 0 | 0 | 0 |
24Q2 (19) | 95.7 | -15.75 | 42.01 | 2.72 | -12.82 | -4.9 | 0.44 | 37.5 | 7.32 | 0.29 | 7.41 | 16.0 | 2.84 | 3.48 | -33.03 | 0.46 | 63.2 | -24.43 | 0.30 | 27.49 | -18.32 | 0 | 0 | 0 |
24Q1 (18) | 113.59 | 51.66 | 64.12 | 3.12 | 149.6 | 62.5 | 0.32 | -20.0 | 0.0 | 0.27 | 8.0 | 12.5 | 2.75 | 64.58 | -0.99 | 0.28 | -47.25 | -39.07 | 0.24 | -28.79 | -31.45 | 0 | 0 | 0 |
23Q4 (17) | 74.9 | -10.45 | 26.48 | 1.25 | -65.37 | -31.32 | 0.4 | -6.98 | -4.76 | 0.25 | -7.41 | 47.06 | 1.67 | -61.33 | -45.7 | 0.53 | 3.88 | -24.7 | 0.33 | 3.4 | 16.27 | 0 | 0 | 0 |
23Q3 (16) | 83.64 | 24.11 | 40.34 | 3.61 | 26.22 | 59.73 | 0.43 | 4.88 | -4.44 | 0.27 | 8.0 | 12.5 | 4.32 | 1.7 | 13.82 | 0.51 | -15.5 | -31.91 | 0.32 | -12.98 | -19.84 | 0 | 0 | 0 |
23Q2 (15) | 67.39 | -2.63 | -12.74 | 2.86 | 48.96 | 2.51 | 0.41 | 28.12 | 10.81 | 0.25 | 4.17 | 13.64 | 4.24 | 52.98 | 17.48 | 0.61 | 31.59 | 26.99 | 0.37 | 6.98 | 30.23 | 0 | 0 | 0 |
23Q1 (14) | 69.21 | 16.87 | -18.27 | 1.92 | 5.49 | -39.62 | 0.32 | -23.81 | -5.88 | 0.24 | 41.18 | 26.32 | 2.77 | -9.73 | -26.13 | 0.46 | -34.81 | 15.16 | 0.35 | 20.8 | 54.55 | 0 | 0 | 0 |
22Q4 (13) | 59.22 | -0.64 | -27.85 | 1.82 | -19.47 | -32.59 | 0.42 | -6.67 | -4.55 | 0.17 | -29.17 | -19.05 | 3.07 | -18.95 | -6.57 | 0.71 | -6.07 | 32.3 | 0.29 | -28.71 | 12.2 | 0 | 0 | 0 |
22Q3 (12) | 59.6 | -22.83 | -29.21 | 2.26 | -19.0 | 0.0 | 0.45 | 21.62 | 40.62 | 0.24 | 9.09 | 41.18 | 3.79 | 4.96 | 41.26 | 0.76 | 57.6 | 98.64 | 0.40 | 41.36 | 99.42 | 0 | 0 | 0 |
22Q2 (11) | 77.23 | -8.8 | -3.44 | 2.79 | -12.26 | 43.81 | 0.37 | 8.82 | 19.35 | 0.22 | 15.79 | 46.67 | 3.61 | -3.8 | 48.94 | 0.48 | 19.32 | 23.6 | 0.28 | 26.96 | 51.89 | 0 | 0 | 0 |
22Q1 (10) | 84.68 | 3.17 | 7.94 | 3.18 | 17.78 | 35.9 | 0.34 | -22.73 | 13.33 | 0.19 | -9.52 | 11.76 | 3.76 | 14.16 | 25.9 | 0.40 | -25.1 | 5.0 | 0.22 | -12.3 | 3.54 | 0 | 0 | 0 |
21Q4 (9) | 82.08 | -2.51 | 14.91 | 2.7 | 19.47 | 37.06 | 0.44 | 37.5 | 2.33 | 0.21 | 23.53 | 425.0 | 3.29 | 22.54 | 19.27 | 0.54 | 41.03 | -10.95 | 0.26 | 26.7 | 356.88 | 0 | 0 | 0 |
21Q3 (8) | 84.19 | 5.26 | 14.36 | 2.26 | 16.49 | 16.49 | 0.32 | 3.23 | 6.67 | 0.17 | 13.33 | -22.73 | 2.68 | 10.67 | 1.87 | 0.38 | -1.94 | -6.73 | 0.20 | 7.67 | -32.43 | 0 | 0 | 0 |
21Q2 (7) | 79.98 | 1.95 | 20.58 | 1.94 | -17.09 | -3.96 | 0.31 | 3.33 | 6.9 | 0.15 | -11.76 | -37.5 | 2.43 | -18.68 | -20.35 | 0.39 | 1.36 | -11.35 | 0.19 | -13.45 | -48.17 | 0 | 0 | 0 |
21Q1 (6) | 78.45 | 9.83 | 40.77 | 2.34 | 18.78 | 40.96 | 0.3 | -30.23 | -9.09 | 0.17 | 325.0 | -19.05 | 2.98 | 8.15 | 0.14 | 0.38 | -36.48 | -35.42 | 0.22 | 286.97 | -42.49 | 0 | 0 | 0 |
20Q4 (5) | 71.43 | -2.97 | 18.67 | 1.97 | 1.55 | 17.96 | 0.43 | 43.33 | -2.27 | 0.04 | -81.82 | -82.61 | 2.76 | 4.66 | -0.6 | 0.60 | 47.73 | -17.65 | 0.06 | -81.26 | -85.35 | 0 | 0 | 0 |
20Q3 (4) | 73.62 | 10.99 | 0.0 | 1.94 | -3.96 | 0.0 | 0.3 | 3.45 | 0.0 | 0.22 | -8.33 | 0.0 | 2.64 | -13.47 | 0.0 | 0.41 | -6.8 | 0.0 | 0.30 | -17.41 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 66.33 | 19.02 | 0.0 | 2.02 | 21.69 | 0.0 | 0.29 | -12.12 | 0.0 | 0.24 | 14.29 | 0.0 | 3.05 | 2.24 | 0.0 | 0.44 | -26.16 | 0.0 | 0.36 | -3.98 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 55.73 | -7.41 | 0.0 | 1.66 | -0.6 | 0.0 | 0.33 | -25.0 | 0.0 | 0.21 | -8.7 | 0.0 | 2.98 | 7.36 | 0.0 | 0.59 | -19.0 | 0.0 | 0.38 | -1.39 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 60.19 | 0.0 | 0.0 | 1.67 | 0.0 | 0.0 | 0.44 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 2.77 | 0.0 | 0.0 | 0.73 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 295.14 | 5.13 | 9.64 | -4.08 | 1.55 | -1.9 | 1.01 | 23.17 | 3.27 | -8.76 | 0.53 | -6.69 | 0.34 | 17.16 | 0 | 0 |
2022 (9) | 280.73 | -13.54 | 10.05 | 8.65 | 1.58 | 15.33 | 0.82 | 17.14 | 3.58 | 25.66 | 0.56 | 33.39 | 0.29 | 35.49 | 0 | 0 |
2021 (8) | 324.69 | 21.56 | 9.25 | 21.87 | 1.37 | 2.24 | 0.7 | -1.41 | 2.85 | 0.26 | 0.42 | -15.89 | 0.22 | -18.89 | 0 | 0 |
2020 (7) | 267.11 | 17.03 | 7.59 | 2.99 | 1.34 | -8.22 | 0.71 | -17.44 | 2.84 | -12.0 | 0.50 | -21.58 | 0.27 | -29.46 | 0 | 0 |
2019 (6) | 228.24 | 15.79 | 7.37 | -6.11 | 1.46 | 12.31 | 0.86 | 2.38 | 3.23 | -18.92 | 0.64 | -3.01 | 0.38 | -11.58 | 0 | 0 |
2018 (5) | 197.12 | 6.64 | 7.85 | 9.48 | 1.3 | -2.99 | 0.84 | -4.55 | 3.98 | 2.66 | 0.66 | -9.03 | 0.43 | -10.49 | 0 | 0 |
2017 (4) | 184.84 | -1.77 | 7.17 | 7.17 | 1.34 | 8.06 | 0.88 | 1.15 | 3.88 | 9.11 | 0.72 | 10.01 | 0.48 | 2.97 | 0 | 0 |
2016 (3) | 188.17 | 6.48 | 6.69 | -5.77 | 1.24 | 2.48 | 0.87 | -6.45 | 3.56 | -11.51 | 0.66 | -3.76 | 0.46 | -12.14 | 517 | 0.0 |
2015 (2) | 176.72 | -13.61 | 7.1 | -12.67 | 1.21 | 6.14 | 0.93 | 6.9 | 4.02 | 1.08 | 0.68 | 22.86 | 0.53 | 23.73 | 517 | 0.0 |
2014 (1) | 204.55 | 1.44 | 8.13 | 0.62 | 1.14 | 5.56 | 0.87 | 26.09 | 3.97 | 0 | 0.56 | 0 | 0.43 | 0 | 517 | 0.0 |