玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)89.22-6.776.671.96-27.94-45.710.42-4.55-2.330.290.07.412.20-22.71-49.10.472.39-8.430.337.260.69000
24Q2 (19)95.7-15.7542.012.72-12.82-4.90.4437.57.320.297.4116.02.843.48-33.030.4663.2-24.430.3027.49-18.32000
24Q1 (18)113.5951.6664.123.12149.662.50.32-20.00.00.278.012.52.7564.58-0.990.28-47.25-39.070.24-28.79-31.45000
23Q4 (17)74.9-10.4526.481.25-65.37-31.320.4-6.98-4.760.25-7.4147.061.67-61.33-45.70.533.88-24.70.333.416.27000
23Q3 (16)83.6424.1140.343.6126.2259.730.434.88-4.440.278.012.54.321.713.820.51-15.5-31.910.32-12.98-19.84000
23Q2 (15)67.39-2.63-12.742.8648.962.510.4128.1210.810.254.1713.644.2452.9817.480.6131.5926.990.376.9830.23000
23Q1 (14)69.2116.87-18.271.925.49-39.620.32-23.81-5.880.2441.1826.322.77-9.73-26.130.46-34.8115.160.3520.854.55000
22Q4 (13)59.22-0.64-27.851.82-19.47-32.590.42-6.67-4.550.17-29.17-19.053.07-18.95-6.570.71-6.0732.30.29-28.7112.2000
22Q3 (12)59.6-22.83-29.212.26-19.00.00.4521.6240.620.249.0941.183.794.9641.260.7657.698.640.4041.3699.42000
22Q2 (11)77.23-8.8-3.442.79-12.2643.810.378.8219.350.2215.7946.673.61-3.848.940.4819.3223.60.2826.9651.89000
22Q1 (10)84.683.177.943.1817.7835.90.34-22.7313.330.19-9.5211.763.7614.1625.90.40-25.15.00.22-12.33.54000
21Q4 (9)82.08-2.5114.912.719.4737.060.4437.52.330.2123.53425.03.2922.5419.270.5441.03-10.950.2626.7356.88000
21Q3 (8)84.195.2614.362.2616.4916.490.323.236.670.1713.33-22.732.6810.671.870.38-1.94-6.730.207.67-32.43000
21Q2 (7)79.981.9520.581.94-17.09-3.960.313.336.90.15-11.76-37.52.43-18.68-20.350.391.36-11.350.19-13.45-48.17000
21Q1 (6)78.459.8340.772.3418.7840.960.3-30.23-9.090.17325.0-19.052.988.150.140.38-36.48-35.420.22286.97-42.49000
20Q4 (5)71.43-2.9718.671.971.5517.960.4343.33-2.270.04-81.82-82.612.764.66-0.60.6047.73-17.650.06-81.26-85.35000
20Q3 (4)73.6210.990.01.94-3.960.00.33.450.00.22-8.330.02.64-13.470.00.41-6.80.00.30-17.410.0000.0
20Q2 (3)66.3319.020.02.0221.690.00.29-12.120.00.2414.290.03.052.240.00.44-26.160.00.36-3.980.0000.0
20Q1 (2)55.73-7.410.01.66-0.60.00.33-25.00.00.21-8.70.02.987.360.00.59-19.00.00.38-1.390.0000.0
19Q4 (1)60.190.00.01.670.00.00.440.00.00.230.00.02.770.00.00.730.00.00.380.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)295.145.139.64-4.081.55-1.91.0123.173.27-8.760.53-6.690.3417.1600
2022 (9)280.73-13.5410.058.651.5815.330.8217.143.5825.660.5633.390.2935.4900
2021 (8)324.6921.569.2521.871.372.240.7-1.412.850.260.42-15.890.22-18.8900
2020 (7)267.1117.037.592.991.34-8.220.71-17.442.84-12.00.50-21.580.27-29.4600
2019 (6)228.2415.797.37-6.111.4612.310.862.383.23-18.920.64-3.010.38-11.5800
2018 (5)197.126.647.859.481.3-2.990.84-4.553.982.660.66-9.030.43-10.4900
2017 (4)184.84-1.777.177.171.348.060.881.153.889.110.7210.010.482.9700
2016 (3)188.176.486.69-5.771.242.480.87-6.453.56-11.510.66-3.760.46-12.145170.0
2015 (2)176.72-13.617.1-12.671.216.140.936.94.021.080.6822.860.5323.735170.0
2014 (1)204.551.448.130.621.145.560.8726.093.9700.5600.4305170.0

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