- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 6.83 | 0.0 | 8.24 | 0.38 | 11.76 | 2.7 | 0.83 | -16.16 | 0.0 | 2.17 | 4.83 | 4.33 | 5.56 | 11.76 | -5.12 | 12.15 | -16.16 | -7.61 | 31.77 | 4.83 | -3.62 | 846 | 0.0 | -6.21 |
| 24Q2 (19) | 6.83 | 53.83 | -4.61 | 0.34 | 6.25 | 0.0 | 0.99 | 26.92 | 35.62 | 2.07 | 2.99 | 16.29 | 4.98 | -30.93 | 4.83 | 14.49 | -17.49 | 42.17 | 30.31 | -33.05 | 21.91 | 846 | 0.0 | -6.21 |
| 24Q1 (18) | 4.44 | -9.02 | -41.66 | 0.32 | -11.11 | -15.79 | 0.78 | 2.63 | -7.14 | 2.01 | 2.55 | -12.99 | 7.21 | -2.3 | 44.33 | 17.57 | 12.8 | 59.15 | 45.27 | 12.71 | 49.14 | 846 | 0.0 | -6.21 |
| 23Q4 (17) | 4.88 | -22.66 | -55.02 | 0.36 | -2.7 | -10.0 | 0.76 | -8.43 | -11.63 | 1.96 | -5.77 | -27.68 | 7.38 | 25.81 | 100.1 | 15.57 | 18.4 | 96.48 | 40.16 | 21.84 | 60.8 | 846 | -6.21 | -6.21 |
| 23Q3 (16) | 6.31 | -11.87 | -53.16 | 0.37 | 8.82 | -9.76 | 0.83 | 13.7 | -7.78 | 2.08 | 16.85 | -21.21 | 5.86 | 23.48 | 92.64 | 13.15 | 29.01 | 96.87 | 32.96 | 32.59 | 68.19 | 902 | 0.0 | 2.5 |
| 23Q2 (15) | 7.16 | -5.91 | -57.0 | 0.34 | -10.53 | -22.73 | 0.73 | -13.1 | -30.48 | 1.78 | -22.94 | -38.83 | 4.75 | -4.9 | 79.69 | 10.20 | -7.63 | 61.67 | 24.86 | -18.1 | 42.24 | 902 | 0.0 | 2.5 |
| 23Q1 (14) | 7.61 | -29.86 | -60.32 | 0.38 | -5.0 | -17.39 | 0.84 | -2.33 | -23.64 | 2.31 | -14.76 | -25.72 | 4.99 | 35.45 | 108.2 | 11.04 | 39.26 | 92.46 | 30.35 | 21.53 | 87.2 | 902 | 0.0 | 2.5 |
| 22Q4 (13) | 10.85 | -19.45 | -42.07 | 0.4 | -2.44 | -20.0 | 0.86 | -4.44 | -39.01 | 2.71 | 2.65 | -22.35 | 3.69 | 21.12 | 38.1 | 7.93 | 18.63 | 5.29 | 24.98 | 27.44 | 34.05 | 902 | 2.5 | 2.5 |
| 22Q3 (12) | 13.47 | -19.1 | -36.46 | 0.41 | -6.82 | -22.64 | 0.9 | -14.29 | -27.42 | 2.64 | -9.28 | -21.43 | 3.04 | 15.18 | 21.75 | 6.68 | 5.95 | 14.23 | 19.60 | 12.14 | 23.66 | 880 | 0.0 | 4.14 |
| 22Q2 (11) | 16.65 | -13.19 | -0.3 | 0.44 | -4.35 | -4.35 | 1.05 | -4.55 | -4.55 | 2.91 | -6.43 | 3.93 | 2.64 | 10.19 | -4.06 | 6.31 | 9.96 | -4.26 | 17.48 | 7.79 | 4.24 | 880 | 0.0 | 4.14 |
| 22Q1 (10) | 19.18 | 2.4 | 30.92 | 0.46 | -8.0 | 21.05 | 1.1 | -21.99 | 11.11 | 3.11 | -10.89 | 27.98 | 2.40 | -10.16 | -7.54 | 5.74 | -23.82 | -15.13 | 16.21 | -12.98 | -2.24 | 880 | 0.0 | 4.14 |
| 21Q4 (9) | 18.73 | -11.65 | 13.17 | 0.5 | -5.66 | 19.05 | 1.41 | 13.71 | 30.56 | 3.49 | 3.87 | 39.04 | 2.67 | 6.78 | 5.19 | 7.53 | 28.71 | 15.36 | 18.63 | 17.57 | 22.86 | 880 | 4.14 | 4.14 |
| 21Q3 (8) | 21.2 | 26.95 | 40.77 | 0.53 | 15.22 | 35.9 | 1.24 | 12.73 | 22.77 | 3.36 | 20.0 | 30.23 | 2.50 | -9.24 | -3.46 | 5.85 | -11.2 | -12.79 | 15.85 | -5.47 | -7.49 | 845 | 0.0 | 5.76 |
| 21Q2 (7) | 16.7 | 13.99 | 17.44 | 0.46 | 21.05 | 24.32 | 1.1 | 11.11 | 12.24 | 2.8 | 15.23 | 23.35 | 2.75 | 6.19 | 5.86 | 6.59 | -2.53 | -4.42 | 16.77 | 1.08 | 5.03 | 845 | 0.0 | 5.76 |
| 21Q1 (6) | 14.65 | -11.48 | 42.1 | 0.38 | -9.52 | 26.67 | 0.99 | -8.33 | 16.47 | 2.43 | -3.19 | 25.91 | 2.59 | 2.21 | -10.86 | 6.76 | 3.56 | -18.03 | 16.59 | 9.37 | -11.39 | 845 | 0.0 | 12.37 |
| 20Q4 (5) | 16.55 | 9.89 | 35.54 | 0.42 | 7.69 | 23.53 | 1.08 | 6.93 | 13.68 | 2.51 | -2.71 | 30.73 | 2.54 | -2.0 | -8.86 | 6.53 | -2.7 | -16.13 | 15.17 | -11.47 | -3.55 | 845 | 5.76 | 12.37 |
| 20Q3 (4) | 15.06 | 5.91 | 0.0 | 0.39 | 5.41 | 0.0 | 1.01 | 3.06 | 0.0 | 2.58 | 13.66 | 0.0 | 2.59 | -0.47 | 0.0 | 6.71 | -2.69 | 0.0 | 17.13 | 7.32 | 0.0 | 799 | 0.0 | 0.0 |
| 20Q2 (3) | 14.22 | 37.92 | 0.0 | 0.37 | 23.33 | 0.0 | 0.98 | 15.29 | 0.0 | 2.27 | 17.62 | 0.0 | 2.60 | -10.58 | 0.0 | 6.89 | -16.41 | 0.0 | 15.96 | -14.72 | 0.0 | 799 | 6.25 | 0.0 |
| 20Q1 (2) | 10.31 | -15.56 | 0.0 | 0.3 | -11.76 | 0.0 | 0.85 | -10.53 | 0.0 | 1.93 | 0.52 | 0.0 | 2.91 | 4.5 | 0.0 | 8.24 | 5.96 | 0.0 | 18.72 | 19.05 | 0.0 | 752 | 0.0 | 0.0 |
| 19Q4 (1) | 12.21 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 0.95 | 0.0 | 0.0 | 1.92 | 0.0 | 0.0 | 2.78 | 0.0 | 0.0 | 7.78 | 0.0 | 0.0 | 15.72 | 0.0 | 0.0 | 752 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 25.96 | -56.85 | 1.46 | -14.62 | 3.16 | -19.18 | 8.13 | -28.5 | 5.62 | 97.86 | 12.17 | 87.29 | 31.32 | 65.7 | 902 | 0.0 |
| 2022 (9) | 60.16 | -15.6 | 1.71 | -8.06 | 3.91 | -17.34 | 11.37 | -5.88 | 2.84 | 8.93 | 6.50 | -2.06 | 18.90 | 11.52 | 902 | 2.5 |
| 2021 (8) | 71.28 | 26.95 | 1.86 | 24.83 | 4.73 | 20.66 | 12.08 | 30.03 | 2.61 | -1.66 | 6.64 | -4.95 | 16.95 | 2.43 | 880 | 4.14 |
| 2020 (7) | 56.15 | 22.49 | 1.49 | 23.14 | 3.92 | 10.42 | 9.29 | 17.15 | 2.65 | 0.53 | 6.98 | -9.85 | 16.54 | -4.36 | 845 | 5.76 |
| 2019 (6) | 45.84 | -5.74 | 1.21 | 4.31 | 3.55 | -7.07 | 7.93 | 1.28 | 2.64 | 10.66 | 7.74 | -1.41 | 17.30 | 7.44 | 799 | 6.25 |
| 2018 (5) | 48.63 | 5.37 | 1.16 | 6.42 | 3.82 | 4.09 | 7.83 | 5.38 | 2.39 | 0.99 | 7.86 | -1.22 | 16.10 | 0.01 | 752 | 11.57 |
| 2017 (4) | 46.15 | 10.99 | 1.09 | 7.92 | 3.67 | 6.69 | 7.43 | 0.81 | 2.36 | -2.77 | 7.95 | -3.88 | 16.10 | -9.17 | 674 | -1.89 |
| 2016 (3) | 41.58 | 4.79 | 1.01 | 2.02 | 3.44 | 0.0 | 7.37 | 11.84 | 2.43 | -2.64 | 8.27 | -4.57 | 17.72 | 6.73 | 687 | 2.54 |
| 2015 (2) | 39.68 | 0.94 | 0.99 | 17.86 | 3.44 | 6.17 | 6.59 | 0.15 | 2.49 | 16.76 | 8.67 | 5.18 | 16.61 | -0.78 | 670 | 8.24 |
| 2014 (1) | 39.31 | 0.95 | 0.84 | -10.64 | 3.24 | -2.11 | 6.58 | 5.62 | 2.14 | 0 | 8.24 | 0 | 16.74 | 0 | 619 | -0.96 |
