- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.01 | 0.0 | 0.0 | 0 | 0 | 0 | 0.04 | 33.33 | 33.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 400.00 | 33.33 | 33.33 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q2 (19) | 0.01 | 0.0 | 0.0 | 0 | 0 | 0 | 0.03 | 0.0 | -25.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 300.00 | 0.0 | -25.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q1 (18) | 0.01 | 0 | 0.0 | 0 | 0 | 0 | 0.03 | -25.0 | -25.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 300.00 | 0.0 | -25.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q4 (17) | 0 | -100.0 | -100.0 | 0 | 0 | 0 | 0.04 | 33.33 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 300.00 | 0.0 | -25.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q3 (16) | 0.01 | 0.0 | 0.0 | 0 | 0 | 0 | 0.03 | -25.0 | -40.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 300.00 | -25.0 | -40.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q2 (15) | 0.01 | 0.0 | -50.0 | 0 | 0 | 0 | 0.04 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 400.00 | 0.0 | 100.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q1 (14) | 0.01 | 0.0 | -75.0 | 0 | 0 | -100.0 | 0.04 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 400.00 | 0.0 | 300.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q4 (13) | 0.01 | 0.0 | -80.0 | 0 | 0 | -100.0 | 0.04 | -20.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 400.00 | -20.0 | 400.0 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
22Q3 (12) | 0.01 | -50.0 | -90.0 | 0 | 0 | -100.0 | 0.05 | 25.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 500.00 | 150.0 | 900.0 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
22Q2 (11) | 0.02 | -50.0 | -98.61 | 0 | -100.0 | -100.0 | 0.04 | 0.0 | -33.33 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 200.00 | 100.0 | 4700.0 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
22Q1 (10) | 0.04 | -20.0 | -96.19 | 0.01 | -50.0 | -87.5 | 0.04 | 0.0 | -33.33 | 0 | 0 | 0 | 25.00 | -37.5 | 228.12 | 100.00 | 25.0 | 1650.0 | 0.00 | 0 | 0 | 0 | -100.0 | -100.0 |
21Q4 (9) | 0.05 | -50.0 | -96.3 | 0.02 | -33.33 | -75.0 | 0.04 | -20.0 | -33.33 | 0 | 0 | 0 | 40.00 | 33.33 | 575.0 | 80.00 | 60.0 | 1700.0 | 0.00 | 0 | 0 | 80 | 0.0 | 0.0 |
21Q3 (8) | 0.1 | -93.06 | -93.2 | 0.03 | -50.0 | -62.5 | 0.05 | -16.67 | 0.0 | 0 | 0 | 0 | 30.00 | 620.0 | 451.25 | 50.00 | 1100.0 | 1370.0 | 0.00 | 0 | 0 | 80 | 0.0 | 0.0 |
21Q2 (7) | 1.44 | 37.14 | -6.49 | 0.06 | -25.0 | -40.0 | 0.06 | 0.0 | -14.29 | 0 | 0 | 0 | 4.17 | -45.31 | -35.83 | 4.17 | -27.08 | -8.33 | 0.00 | 0 | 0 | 80 | 0.0 | 0.0 |
21Q1 (6) | 1.05 | -22.22 | 10.53 | 0.08 | 0.0 | 33.33 | 0.06 | 0.0 | 0.0 | 0 | 0 | 0 | 7.62 | 28.57 | 20.63 | 5.71 | 28.57 | -9.52 | 0.00 | 0 | 0 | 80 | 0.0 | 0.0 |
20Q4 (5) | 1.35 | -8.16 | -10.6 | 0.08 | 0.0 | 14.29 | 0.06 | 20.0 | -14.29 | 0 | 0 | 0 | 5.93 | 8.89 | 27.83 | 4.44 | 30.67 | -4.13 | 0.00 | 0 | 0 | 80 | 0.0 | 0.0 |
20Q3 (4) | 1.47 | -4.55 | 0.0 | 0.08 | -20.0 | 0.0 | 0.05 | -28.57 | 0.0 | 0 | 0 | 0.0 | 5.44 | -16.19 | 0.0 | 3.40 | -25.17 | 0.0 | 0.00 | 0 | 0.0 | 80 | 0.0 | 0.0 |
20Q2 (3) | 1.54 | 62.11 | 0.0 | 0.1 | 66.67 | 0.0 | 0.07 | 16.67 | 0.0 | 0 | 0 | 0.0 | 6.49 | 2.81 | 0.0 | 4.55 | -28.03 | 0.0 | 0.00 | 0 | 0.0 | 80 | 0.0 | 0.0 |
20Q1 (2) | 0.95 | -37.09 | 0.0 | 0.06 | -14.29 | 0.0 | 0.06 | -14.29 | 0.0 | 0 | 0 | 0.0 | 6.32 | 36.24 | 0.0 | 6.32 | 36.24 | 0.0 | 0.00 | 0 | 0.0 | 80 | 0.0 | 0.0 |
19Q4 (1) | 1.51 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 4.64 | 0.0 | 0.0 | 4.64 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 80 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 0.02 | -77.78 | 0 | 0 | 0.15 | -11.76 | 0 | 0 | 0.00 | 0 | 750.00 | 297.06 | 0.00 | 0 | 0 | 0 |
2022 (9) | 0.09 | -96.6 | 0.02 | -89.47 | 0.17 | -15.0 | 0 | 0 | 22.22 | 209.94 | 188.89 | 2402.78 | 0.00 | 0 | 0 | 0 |
2021 (8) | 2.65 | -50.09 | 0.19 | -38.71 | 0.2 | -16.67 | 0 | 0 | 7.17 | 22.81 | 7.55 | 66.98 | 0.00 | 0 | 80 | 0.0 |
2020 (7) | 5.31 | -7.17 | 0.31 | 14.81 | 0.24 | -7.69 | 0 | 0 | 5.84 | 23.68 | 4.52 | -0.56 | 0.00 | 0 | 80 | 0.0 |
2019 (6) | 5.72 | 42.29 | 0.27 | 92.86 | 0.26 | 36.84 | 0 | 0 | 4.72 | 35.54 | 4.55 | -3.83 | 0.00 | 0 | 80 | 0.0 |
2018 (5) | 4.02 | 737.5 | 0.14 | 100.0 | 0.19 | 18.75 | 0 | 0 | 3.48 | -76.12 | 4.73 | -85.82 | 0.00 | 0 | 80 | 0.0 |
2017 (4) | 0.48 | -71.26 | 0.07 | 40.0 | 0.16 | -81.4 | 0.05 | -76.19 | 14.58 | 387.08 | 33.33 | -35.27 | 10.42 | -17.16 | 80 | 0.0 |
2016 (3) | 1.67 | 70.41 | 0.05 | -37.5 | 0.86 | 196.55 | 0.21 | 16.67 | 2.99 | -63.32 | 51.50 | 74.02 | 12.57 | -31.54 | 80 | -2.44 |
2015 (2) | 0.98 | -47.03 | 0.08 | -11.11 | 0.29 | 0.0 | 0.18 | -18.18 | 8.16 | 67.8 | 29.59 | 88.78 | 18.37 | 54.45 | 82 | -9.89 |
2014 (1) | 1.85 | -46.53 | 0.09 | -43.75 | 0.29 | 16.0 | 0.22 | -43.59 | 4.86 | 0 | 15.68 | 0 | 11.89 | 0 | 91 | -8.08 |