玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)27.2914.0426.693.146.0820.771.789.8817.882.8614.433.6411.51-6.98-4.686.52-3.65-6.9610.480.315.49000
24Q2 (19)23.9316.918.882.9610.0417.01.625.1920.92.515.2123.1512.37-5.87-1.586.77-10.021.710.45-1.453.6000
24Q1 (18)20.47-6.7914.742.69-12.3828.711.544.0520.312.17-7.6621.2313.14-6.012.177.5211.634.8510.60-0.945.65000
23Q4 (17)21.961.9515.643.0718.0812.041.48-1.997.252.359.8119.2913.9815.82-3.116.74-3.86-7.2610.707.713.16000
23Q3 (16)21.547.011.262.62.7716.071.5112.6911.852.145.429.1812.07-3.964.327.015.310.539.94-1.48-1.87000
23Q2 (15)20.1312.846.852.5321.0522.821.344.696.352.0313.4112.1512.577.2814.956.66-7.22-0.4710.080.514.97000
23Q1 (14)17.84-6.063.722.09-23.727.731.28-7.256.671.79-9.143.4711.72-18.813.877.17-1.272.8410.03-3.28-0.24000
22Q4 (13)18.99-1.911.822.7422.3226.271.382.226.151.970.51-3.4314.4324.724.017.274.214.2510.372.47-5.16000
22Q3 (12)19.362.7617.832.248.7426.551.357.149.761.968.297.111.575.827.46.974.27-6.8510.125.38-9.11000
22Q2 (11)18.849.5319.472.066.1917.711.265.018.871.814.621.6910.93-3.06-1.476.69-4.14-0.59.61-4.48-14.88000
22Q1 (10)17.2-7.7720.791.94-10.621.251.2-7.6915.381.73-15.2-3.3511.28-3.060.386.980.09-4.4710.06-8.05-19.98000
21Q4 (9)18.6513.5123.842.1722.625.431.35.6917.122.0411.489.6811.648.011.296.97-6.89-5.4310.94-1.79-11.43000
21Q3 (8)16.434.199.171.771.1413.461.2316.0413.891.832.815.1710.77-2.923.937.4911.384.3211.14-1.32-3.66000
21Q2 (7)15.7710.741.481.759.3811.461.061.923.921.78-0.567.2311.10-1.249.846.72-7.972.4111.29-10.215.67000
21Q1 (6)14.24-5.444.631.6-7.519.591.04-6.3114.291.79-3.7614.0111.24-2.194.747.30-0.919.2312.571.788.97000
20Q4 (5)15.060.07-0.861.7310.9-6.991.112.782.781.866.94.4911.4910.82-6.197.372.713.6612.356.835.4000
20Q3 (4)15.05-3.150.01.56-0.640.01.085.880.01.744.820.010.372.60.07.189.330.011.568.230.0000.0
20Q2 (3)15.5414.180.01.577.530.01.0212.090.01.665.730.010.10-5.820.06.56-1.830.010.68-7.40.0000.0
20Q1 (2)13.61-10.40.01.46-21.510.00.91-15.740.01.57-11.80.010.73-12.390.06.69-5.960.011.54-1.560.0000.0
19Q4 (1)15.190.00.01.860.00.01.080.00.01.780.00.012.240.00.07.110.00.011.720.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)81.479.5210.314.75.628.498.310.9612.644.736.90-0.9310.191.3200
2022 (9)74.3914.298.9823.185.1811.887.480.412.077.786.96-2.1110.06-12.1500
2021 (8)65.099.847.2915.354.6312.387.459.2411.205.027.112.3111.45-0.5500
2020 (7)59.267.456.32-2.924.128.996.82-4.0810.66-9.656.951.4411.51-10.7300
2019 (6)55.152.46.516.723.7817.397.11-19.7511.804.236.8514.6512.89-21.6300
2018 (5)53.8621.096.123.733.2212.988.8610.3411.332.185.98-6.6916.45-8.8800
2017 (4)44.48-10.364.9311.292.85-10.668.03-5.4211.0824.156.41-0.3318.055.5100
2016 (3)49.6223.654.4311.873.1922.228.493.668.93-9.536.43-1.1517.11-16.1610690.0
2015 (2)40.13-3.443.967.612.61-7.458.1912.359.8711.446.50-4.1520.4116.3510690.0
2014 (1)41.5636.893.688.882.8254.17.2932.558.8506.79017.54010690.0

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