- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.17 | 88.89 | 70.0 | 0 | 0 | 0 | 0.03 | 0.0 | 50.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 17.65 | -47.06 | -11.76 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q2 (19) | 0.09 | -35.71 | -25.0 | 0 | 0 | 0 | 0.03 | 0.0 | 50.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 33.33 | 55.56 | 100.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q1 (18) | 0.14 | -39.13 | 75.0 | 0 | 0 | 0 | 0.03 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 21.43 | 64.29 | -42.86 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q4 (17) | 0.23 | 130.0 | 109.09 | 0 | 0 | 0 | 0.03 | 50.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 13.04 | -34.78 | -52.17 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q3 (16) | 0.1 | -16.67 | 11.11 | 0 | 0 | 0 | 0.02 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 20.00 | 20.0 | -10.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q2 (15) | 0.12 | 50.0 | 140.0 | 0 | 0 | 0 | 0.02 | -33.33 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 16.67 | -55.56 | -58.33 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q1 (14) | 0.08 | -27.27 | -11.11 | 0 | 0 | 0 | 0.03 | 0.0 | 50.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 37.50 | 37.5 | 68.75 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q4 (13) | 0.11 | 22.22 | -31.25 | 0 | 0 | 0 | 0.03 | 50.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 27.27 | 22.73 | 45.45 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q3 (12) | 0.09 | 80.0 | 12.5 | 0 | 0 | 0 | 0.02 | 0.0 | -33.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 22.22 | -44.44 | -40.74 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q2 (11) | 0.05 | -44.44 | 66.67 | 0 | 0 | 0 | 0.02 | 0.0 | -33.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 40.00 | 80.0 | -60.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q1 (10) | 0.09 | -43.75 | 125.0 | 0 | 0 | 0 | 0.02 | -33.33 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 22.22 | 18.52 | -55.56 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q4 (9) | 0.16 | 100.0 | 128.57 | 0 | 0 | 0 | 0.03 | 0.0 | 50.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 18.75 | -50.0 | -34.37 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q3 (8) | 0.08 | 166.67 | -11.11 | 0 | 0 | 0 | 0.03 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 37.50 | -62.5 | 12.5 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q2 (7) | 0.03 | -25.0 | -50.0 | 0 | 0 | 0 | 0.03 | 50.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 100.00 | 100.0 | 100.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q1 (6) | 0.04 | -42.86 | 100.0 | 0 | 0 | 0 | 0.02 | 0.0 | -33.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 50.00 | 75.0 | -66.67 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q4 (5) | 0.07 | -22.22 | 75.0 | 0 | 0 | 0 | 0.02 | -33.33 | -50.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 28.57 | -14.29 | -71.43 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q3 (4) | 0.09 | 50.0 | 0.0 | 0 | 0 | 0.0 | 0.03 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 33.33 | -33.33 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 0.06 | 200.0 | 0.0 | 0 | 0 | 0.0 | 0.03 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 50.00 | -66.67 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 0.02 | -50.0 | 0.0 | 0 | 0 | 0.0 | 0.03 | -25.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 150.00 | 50.0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 0.04 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 100.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 0.54 | 58.82 | 0 | 0 | 0.1 | 0.0 | 0 | 0 | 0.00 | 0 | 18.52 | -37.04 | 0.00 | 0 | 0 | 0 |
2022 (9) | 0.34 | 9.68 | 0 | 0 | 0.1 | 0.0 | 0 | 0 | 0.00 | 0 | 29.41 | -8.82 | 0.00 | 0 | 0 | 0 |
2021 (8) | 0.31 | 34.78 | 0 | 0 | 0.1 | -9.09 | 0 | 0 | 0.00 | 0 | 32.26 | -32.55 | 0.00 | 0 | 0 | 0 |
2020 (7) | 0.23 | 91.67 | 0 | 0 | 0.11 | -21.43 | 0 | 0 | 0.00 | 0 | 47.83 | -59.01 | 0.00 | 0 | 0 | 0 |
2019 (6) | 0.12 | 50.0 | 0 | 0 | 0.14 | -6.67 | 0 | 0 | 0.00 | 0 | 116.67 | -37.78 | 0.00 | 0 | 0 | 0 |
2018 (5) | 0.08 | 300.0 | 0 | 0 | 0.15 | 36.36 | 0 | 0 | 0.00 | 0 | 187.50 | -65.91 | 0.00 | 0 | 0 | 0 |
2017 (4) | 0.02 | -89.47 | 0 | 0 | 0.11 | -26.67 | 0 | 0 | 0.00 | 0 | 550.00 | 596.67 | 0.00 | 0 | 0 | 0 |
2016 (3) | 0.19 | -77.11 | 0.01 | -96.43 | 0.15 | -64.29 | 0 | 0 | 5.26 | -84.4 | 78.95 | 56.02 | 0.00 | 0 | 84 | 0.0 |
2015 (2) | 0.83 | -41.55 | 0.28 | -15.15 | 0.42 | -37.31 | 0.07 | -61.11 | 33.73 | 45.16 | 50.60 | 7.25 | 8.43 | -33.47 | 84 | 0.0 |
2014 (1) | 1.42 | -44.75 | 0.33 | -46.77 | 0.67 | -2.9 | 0.18 | -47.06 | 23.24 | 0 | 47.18 | 0 | 12.68 | 0 | 84 | 0.0 |