- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 183.02 | -6.56 | -0.8 | 0.54 | 1.89 | -11.48 | 3.99 | 12.39 | -29.26 | 7.05 | -4.86 | 11.2 | 0.30 | 9.03 | -10.76 | 2.18 | 20.28 | -28.69 | 3.85 | 1.82 | 12.09 | 0 | 0 | 0 |
| 24Q2 (19) | 195.86 | 6.86 | 13.75 | 0.53 | 8.16 | -18.46 | 3.55 | -20.4 | -14.66 | 7.41 | 10.93 | 30.69 | 0.27 | 1.22 | -28.32 | 1.81 | -25.51 | -24.98 | 3.78 | 3.81 | 14.89 | 0 | 0 | 0 |
| 24Q1 (18) | 183.29 | -3.7 | 16.44 | 0.49 | -32.88 | -14.04 | 4.46 | -1.11 | 43.41 | 6.68 | -16.71 | 46.81 | 0.27 | -30.29 | -26.17 | 2.43 | 2.7 | 23.16 | 3.64 | -13.5 | 26.08 | 0 | 0 | 0 |
| 23Q4 (17) | 190.34 | 3.17 | 3.43 | 0.73 | 19.67 | -9.88 | 4.51 | -20.04 | 12.75 | 8.02 | 26.5 | 42.45 | 0.38 | 15.99 | -12.86 | 2.37 | -22.49 | 9.01 | 4.21 | 22.61 | 37.73 | 0 | 0 | 0 |
| 23Q3 (16) | 184.49 | 7.15 | -13.91 | 0.61 | -6.15 | -47.41 | 5.64 | 35.58 | -8.59 | 6.34 | 11.82 | 7.09 | 0.33 | -12.42 | -38.92 | 3.06 | 26.53 | 6.18 | 3.44 | 4.36 | 24.4 | 0 | 0 | 0 |
| 23Q2 (15) | 172.18 | 9.38 | -25.99 | 0.65 | 14.04 | -49.22 | 4.16 | 33.76 | -26.5 | 5.67 | 24.62 | -21.79 | 0.38 | 4.25 | -31.39 | 2.42 | 22.29 | -0.7 | 3.29 | 13.93 | 5.66 | 0 | 0 | 0 |
| 23Q1 (14) | 157.41 | -14.47 | -24.43 | 0.57 | -29.63 | -45.19 | 3.11 | -22.25 | -31.35 | 4.55 | -19.18 | -21.82 | 0.36 | -17.73 | -27.47 | 1.98 | -9.1 | -9.15 | 2.89 | -5.52 | 3.46 | 0 | 0 | 0 |
| 22Q4 (13) | 184.03 | -14.13 | -17.93 | 0.81 | -30.17 | -35.2 | 4.0 | -35.17 | -22.03 | 5.63 | -4.9 | -19.91 | 0.44 | -18.69 | -21.04 | 2.17 | -24.51 | -4.99 | 3.06 | 10.74 | -2.42 | 0 | 0 | 0 |
| 22Q3 (12) | 214.3 | -7.88 | -3.99 | 1.16 | -9.38 | 18.37 | 6.17 | 9.01 | 7.68 | 5.92 | -18.34 | 8.03 | 0.54 | -1.62 | 23.28 | 2.88 | 18.33 | 12.15 | 2.76 | -11.36 | 12.52 | 0 | 0 | 0 |
| 22Q2 (11) | 232.63 | 11.67 | 12.81 | 1.28 | 23.08 | 42.22 | 5.66 | 24.94 | 30.11 | 7.25 | 24.57 | 20.43 | 0.55 | 10.21 | 26.07 | 2.43 | 11.88 | 15.34 | 3.12 | 11.55 | 6.75 | 0 | 0 | 0 |
| 22Q1 (10) | 208.31 | -7.1 | 13.03 | 1.04 | -16.8 | 13.04 | 4.53 | -11.7 | 0.22 | 5.82 | -17.21 | -1.36 | 0.50 | -10.44 | 0.01 | 2.17 | -4.95 | -11.34 | 2.79 | -10.88 | -12.73 | 0 | 0 | 0 |
| 21Q4 (9) | 224.23 | 0.46 | 17.87 | 1.25 | 27.55 | 47.06 | 5.13 | -10.47 | 21.56 | 7.03 | 28.28 | 29.47 | 0.56 | 26.97 | 24.76 | 2.29 | -10.88 | 3.13 | 3.14 | 27.7 | 9.84 | 0 | 0 | 0 |
| 21Q3 (8) | 223.2 | 8.24 | 17.87 | 0.98 | 8.89 | 18.07 | 5.73 | 31.72 | 28.19 | 5.48 | -8.97 | 7.45 | 0.44 | 0.6 | 0.17 | 2.57 | 21.7 | 8.75 | 2.46 | -15.9 | -8.84 | 0 | 0 | 0 |
| 21Q2 (7) | 206.21 | 11.89 | 6.24 | 0.9 | -2.17 | -4.26 | 4.35 | -3.76 | 8.48 | 6.02 | 2.03 | 8.86 | 0.44 | -12.57 | -9.88 | 2.11 | -13.99 | 2.11 | 2.92 | -8.81 | 2.47 | 0 | 0 | 0 |
| 21Q1 (6) | 184.29 | -3.12 | -2.04 | 0.92 | 8.24 | 4.55 | 4.52 | 7.11 | 3.43 | 5.9 | 8.66 | -0.17 | 0.50 | 11.72 | 6.72 | 2.45 | 10.56 | 5.58 | 3.20 | 12.16 | 1.91 | 0 | 0 | 0 |
| 20Q4 (5) | 190.23 | 0.46 | -1.48 | 0.85 | 2.41 | -3.41 | 4.22 | -5.59 | -12.27 | 5.43 | 6.47 | 4.62 | 0.45 | 1.94 | -1.96 | 2.22 | -6.02 | -10.95 | 2.85 | 5.98 | 6.19 | 0 | 0 | 0 |
| 20Q3 (4) | 189.36 | -2.44 | 0.0 | 0.83 | -11.7 | 0.0 | 4.47 | 11.47 | 0.0 | 5.1 | -7.78 | 0.0 | 0.44 | -9.49 | 0.0 | 2.36 | 14.26 | 0.0 | 2.69 | -5.47 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 194.1 | 3.18 | 0.0 | 0.94 | 6.82 | 0.0 | 4.01 | -8.24 | 0.0 | 5.53 | -6.43 | 0.0 | 0.48 | 3.53 | 0.0 | 2.07 | -11.07 | 0.0 | 2.85 | -9.31 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 188.12 | -2.57 | 0.0 | 0.88 | 0.0 | 0.0 | 4.37 | -9.15 | 0.0 | 5.91 | 13.87 | 0.0 | 0.47 | 2.64 | 0.0 | 2.32 | -6.75 | 0.0 | 3.14 | 16.88 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 193.08 | 0.0 | 0.0 | 0.88 | 0.0 | 0.0 | 4.81 | 0.0 | 0.0 | 5.19 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 2.49 | 0.0 | 0.0 | 2.69 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 704.41 | -16.07 | 2.56 | -40.33 | 17.42 | -14.44 | 24.58 | -0.16 | 0.36 | -28.9 | 2.47 | 1.94 | 3.49 | 18.95 | 0 | 0 |
| 2022 (9) | 839.27 | 0.16 | 4.29 | 5.93 | 20.36 | 3.19 | 24.62 | 0.78 | 0.51 | 5.76 | 2.43 | 3.03 | 2.93 | 0.62 | 0 | 0 |
| 2021 (8) | 837.94 | 9.99 | 4.05 | 15.38 | 19.73 | 15.58 | 24.43 | 11.25 | 0.48 | 4.9 | 2.35 | 5.08 | 2.92 | 1.14 | 0 | 0 |
| 2020 (7) | 761.81 | 14.51 | 3.51 | 7.67 | 17.07 | -0.29 | 21.96 | 15.28 | 0.46 | -5.98 | 2.24 | -12.93 | 2.88 | 0.66 | 0 | 0 |
| 2019 (6) | 665.25 | -2.23 | 3.26 | -14.44 | 17.12 | -4.99 | 19.05 | 2.2 | 0.49 | -12.49 | 2.57 | -2.83 | 2.86 | 4.53 | 0 | 0 |
| 2018 (5) | 680.39 | 14.1 | 3.81 | 15.45 | 18.02 | 14.7 | 18.64 | 8.18 | 0.56 | 1.19 | 2.65 | 0.53 | 2.74 | -5.18 | 0 | 0 |
| 2017 (4) | 596.32 | 23.35 | 3.3 | 6.8 | 15.71 | 36.49 | 17.23 | 25.86 | 0.55 | -13.42 | 2.63 | 10.65 | 2.89 | 2.03 | 0 | 0 |
| 2016 (3) | 483.44 | 13.69 | 3.09 | 6.92 | 11.51 | -0.26 | 13.69 | 20.94 | 0.64 | -5.95 | 2.38 | -12.27 | 2.83 | 6.38 | 6276 | 0.0 |
| 2015 (2) | 425.24 | 6.21 | 2.89 | -26.84 | 11.54 | 25.43 | 11.32 | 1.89 | 0.68 | -31.11 | 2.71 | 18.1 | 2.66 | -4.06 | 6276 | 0.0 |
| 2014 (1) | 400.39 | 6.47 | 3.95 | 161.59 | 9.2 | -9.45 | 11.11 | -7.8 | 0.99 | 0 | 2.30 | 0 | 2.77 | 0 | 6276 | 0.0 |
