- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.14 | 40.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.04 | -42.86 | 33.33 | 0 | 0 | 0 | 7.14 | -28.57 | 0.0 | 28.57 | -59.18 | 33.33 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q2 (19) | 0.1 | -9.09 | 0.0 | 0.01 | 0.0 | 0.0 | 0.07 | 75.0 | -30.0 | 0 | 0 | 0 | 10.00 | 10.0 | 0.0 | 70.00 | 92.5 | -30.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q1 (18) | 0.11 | -15.38 | 22.22 | 0.01 | -50.0 | 0.0 | 0.04 | 0.0 | 33.33 | 0 | 0 | 0 | 9.09 | -40.91 | -18.18 | 36.36 | 18.18 | 9.09 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q4 (17) | 0.13 | -7.14 | 116.67 | 0.02 | 100.0 | 100.0 | 0.04 | 33.33 | -33.33 | 0 | 0 | 0 | 15.38 | 115.38 | -7.69 | 30.77 | 43.59 | -69.23 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q3 (16) | 0.14 | 40.0 | 366.67 | 0.01 | 0.0 | 0 | 0.03 | -70.0 | -25.0 | 0 | 0 | 0 | 7.14 | -28.57 | 0 | 21.43 | -78.57 | -83.93 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q2 (15) | 0.1 | 11.11 | 233.33 | 0.01 | 0.0 | 0 | 0.1 | 233.33 | 233.33 | 0 | 0 | 0 | 10.00 | -10.0 | 0 | 100.00 | 200.0 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q1 (14) | 0.09 | 50.0 | 200.0 | 0.01 | 0.0 | 0 | 0.03 | -50.0 | 50.0 | 0 | 0 | 0 | 11.11 | -33.33 | 0 | 33.33 | -66.67 | -50.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q4 (13) | 0.06 | 100.0 | 100.0 | 0.01 | 0 | 0 | 0.06 | 50.0 | 20.0 | 0 | 0 | 0 | 16.67 | 0 | 0 | 100.00 | -25.0 | -40.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q3 (12) | 0.03 | 0.0 | 0.0 | 0 | 0 | 0 | 0.04 | 33.33 | 33.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 133.33 | 33.33 | 33.33 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q2 (11) | 0.03 | 0.0 | 0.0 | 0 | 0 | 0 | 0.03 | 50.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 100.00 | 50.0 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q1 (10) | 0.03 | 0.0 | 0.0 | 0 | 0 | 0 | 0.02 | -60.0 | -33.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 66.67 | -60.0 | -33.33 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q4 (9) | 0.03 | 0.0 | -25.0 | 0 | 0 | 0 | 0.05 | 66.67 | 25.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 166.67 | 66.67 | 66.67 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q3 (8) | 0.03 | 0.0 | 0.0 | 0 | 0 | 0 | 0.03 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 100.00 | 0.0 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q2 (7) | 0.03 | 0.0 | 0.0 | 0 | 0 | 0 | 0.03 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 100.00 | 0.0 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q1 (6) | 0.03 | -25.0 | 0.0 | 0 | 0 | 0 | 0.03 | -25.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 100.00 | 0.0 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q4 (5) | 0.04 | 33.33 | -33.33 | 0 | 0 | -100.0 | 0.04 | 33.33 | 33.33 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 100.00 | 0.0 | 100.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q3 (4) | 0.03 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.03 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 100.00 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 0.03 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.03 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 100.00 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 0.03 | -50.0 | 0.0 | 0 | -100.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | -100.0 | 0.0 | 100.00 | 100.0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 0.06 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 83.33 | 0.0 | 0.0 | 50.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 0.46 | 187.5 | 0.05 | 400.0 | 0.21 | 31.25 | 0 | 0 | 10.87 | 73.91 | 45.65 | -54.35 | 0.00 | 0 | 0 | 0 |
2022 (9) | 0.16 | 23.08 | 0.01 | 0 | 0.16 | 23.08 | 0 | 0 | 6.25 | 0 | 100.00 | 0.0 | 0.00 | 0 | 0 | 0 |
2021 (8) | 0.13 | -7.14 | 0 | 0 | 0.13 | 0.0 | 0 | 0 | 0.00 | 0 | 100.00 | 7.69 | 0.00 | 0 | 0 | 0 |
2020 (7) | 0.14 | -51.72 | 0 | 0 | 0.13 | -13.33 | 0 | 0 | 0.00 | 0 | 92.86 | 79.52 | 0.00 | 0 | 0 | 0 |
2019 (6) | 0.29 | -25.64 | 0.23 | 53.33 | 0.15 | -50.0 | 0 | 0 | 79.31 | 106.21 | 51.72 | -32.76 | 0.00 | 0 | 0 | 0 |
2018 (5) | 0.39 | -78.09 | 0.15 | -28.57 | 0.3 | -3.23 | 0 | 0 | 38.46 | 226.01 | 76.92 | 341.69 | 0.00 | 0 | 0 | 0 |
2017 (4) | 1.78 | -6.81 | 0.21 | -34.38 | 0.31 | 40.91 | 0 | 0 | 11.80 | -29.58 | 17.42 | 51.2 | 0.00 | 0 | 0 | 0 |
2016 (3) | 1.91 | -16.96 | 0.32 | -33.33 | 0.22 | -4.35 | 0 | 0 | 16.75 | -19.72 | 11.52 | 15.18 | 0.00 | 0 | 77 | 0.0 |
2015 (2) | 2.3 | -31.55 | 0.48 | 4.35 | 0.23 | -8.0 | 0 | 0 | 20.87 | 52.44 | 10.00 | 34.4 | 0.00 | 0 | 77 | 0.0 |
2014 (1) | 3.36 | -1.47 | 0.46 | 6.98 | 0.25 | -19.35 | 0 | 0 | 13.69 | 0 | 7.44 | 0 | 0.00 | 0 | 77 | 0.0 |