玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
EPS QoQ YoY營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
22Q3 (20)-0.42-55.56-20.05.48-33.74-59.59-41.43-31.61-70.21-22.42-77.23-42.53-22.42-77.23-42.53-6.07-61.44-42.82-2.18-60.29-25.290.10-9.09-9.09-15.18-115.93-37.62171.33-1.8418.53184.00-26.417.09-84.0044.0-47.054.5732.5545.25
22Q2 (19)-0.2765.3835.718.27-25.16-35.29-31.4810.08-56.62-12.6565.6219.84-12.6565.6219.89-3.7663.6720.34-1.3665.6632.670.110.0-15.38-7.0377.3341.17174.545.927.81250.00161.1195.31-150.00-3625.0-435.7141.17-4.319.23
22Q1 (18)-0.78-110.81-178.5711.051.384.15-35.01-159.14-123.85-36.80-229.45-321.05-36.80-229.45-321.05-10.35-123.06-238.24-3.96-115.22-200.00.11-35.29-26.67-31.01-313.47-495.2164.816.8831.8995.74-21.99-45.744.26118.72105.5643.0247.9939.99
21Q4 (17)-0.37-5.7154.3210.90-19.626.24-13.5144.4925.77-11.1728.9959.23-11.1728.9959.23-4.64-9.1845.67-1.84-5.7551.830.1754.5521.43-7.5032.068.22154.206.6818.09122.73-21.987.93-22.7360.23-169.629.07-22.62-13.3
21Q3 (16)-0.3516.67-191.6713.566.1-29.04-24.34-21.09-205.4-15.730.32-296.22-15.730.38-296.22-4.259.96-248.36-1.7413.86-216.360.11-15.38-21.43-11.037.7-1905.45144.555.8526.63157.1422.77-26.67-57.14-104.0842.8637.578.817.44
21Q2 (15)-0.42-50.0-366.6712.7820.45-31.07-20.10-28.52-60.03-15.78-80.55-342.02-15.79-80.66-342.3-4.72-54.25-413.04-2.02-53.03-392.680.13-13.338.33-11.95-129.37-1938.46136.569.2820.84128.00-27.47-59.58-28.0063.3888.034.5312.370
21Q1 (14)-0.2865.433.4510.613.41-31.59-15.6414.0723.97-8.7468.126.43-8.7468.126.43-3.0664.17-7.37-1.3265.45-0.760.157.1436.36-5.2177.9229.88124.96-4.310.88176.47170.225.88-76.47-334.19-5.8830.73-8.35-22.44
20Q4 (13)-0.81-575.0-406.2510.26-46.31-39.07-18.20-128.3611.18-27.40-590.18-426.92-27.40-590.18-379.02-8.54-600.0-454.55-3.82-594.55-461.760.140.016.67-23.60-4190.91-1917.09130.5814.3913.9665.31-69.52-83.2132.65132.65111.333.534.81-8.46
20Q3 (12)-0.12-33.33-163.1619.113.072.69-7.9736.54-170.17-3.97-11.2-189.82-3.97-11.2-189.62-1.22-32.61-167.4-0.55-34.15-161.110.1416.67-26.32-0.55-184.62-107.64114.151.01-4.8214.29-32.33421.43-100.0057.14-163.1631.99022.71
20Q2 (11)-0.0968.9779.0718.5419.5418.92-12.5638.9419.38-3.5769.9573.38-3.5769.9573.38-0.9267.7276.23-0.4168.779.080.129.09-20.00.65108.75106.61113.010.2814.28316.6790.0174.44-233.33-223.08-1416.670.00-100.0-100.0
20Q1 (10)-0.29-81.2556.7215.51-7.947.86-20.57-0.3937.67-11.88-128.4652.1-11.88-107.6955.22-2.85-85.0650.86-1.31-92.6556.480.11-8.33-8.33-7.43-535.0463.56112.70-1.6422.55166.67-57.1426.67-72.2275.0-128.739.628.16-9.54
19Q4 (9)-0.16-184.21-223.0816.84-9.519.92-20.49-594.58-68.23-5.20-217.65-209.7-5.72-229.12-258.45-1.54-185.08-241.28-0.68-175.56-213.330.12-36.84-25.0-1.17-116.25-114.59114.58-4.4529.48388.89683.33249.57-288.89-282.46-180.2536.6340.5115.95
19Q3 (8)0.19144.19205.5618.6119.372.59-2.9581.0776.744.42132.96171.754.43133.04185.031.81146.77219.080.90145.92220.00.1926.6726.677.20173.17350.87119.9121.2624.26-66.67-157.78-133.33158.331129.17247.0226.07-23.86-11.54
19Q2 (7)-0.4335.82-38.7115.5948.6215.74-15.5852.7921.39-13.4145.93-29.07-13.4149.45-33.83-3.8733.28-55.42-1.9634.88-53.120.1525.015.38-9.8451.74-50.9298.897.545.24115.38-12.31-40.75-15.3851.2882.8134.24-21.831.9
19Q1 (6)-0.67-615.38-26.4210.49-31.53-10.95-33.00-170.94-65.25-24.80-623.21-58.77-26.53-834.9-63.06-5.80-632.11-39.42-3.01-601.67-27.00.12-25.0-20.0-20.39-354.24-72.9491.963.925.28131.58150.611.21-31.58-108.77-18.4243.8038.6530.43
18Q4 (5)0.13172.22015.32-15.550-12.183.9404.74176.9503.61169.2901.09171.7100.60180.000.166.6708.02379.44088.49-8.30-260.00-230.00360.00434.29031.597.190
18Q3 (4)-0.1841.940.018.1434.670.0-12.6836.020.0-6.1640.710.0-5.2148.00.0-1.5238.960.0-0.7541.410.00.1515.380.0-2.8755.980.096.502.690.0200.002.70.0-107.69-20.360.029.47-12.290.0
18Q2 (3)-0.3141.510.013.4714.350.0-19.820.750.0-10.3933.480.0-10.0238.410.0-2.4940.140.0-1.2845.990.00.13-13.330.0-6.5244.70.093.977.580.0194.7449.80.0-89.47-235.530.033.600.060.0
18Q1 (2)-0.5300.011.7800.0-19.9700.0-15.6200.0-16.2700.0-4.1600.0-2.3700.00.1500.0-11.7900.087.3500.0130.0000.0-26.6700.033.5800.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
EPS YoY營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2021 (10)-1.42011.78-25.4-17.7803.780.37-12.460-12.460-16.780-6.8600.569.8-8.440154.2018.09141.8615.54-43.0200.00032.48-5.53
2020 (9)-1.31015.79-0.63-14.6103.7717.8-11.950-11.950-13.490-5.9800.51-12.07-7.990130.5813.96122.78-39.11-22.7800.00034.381.54
2019 (8)-1.07015.897.58-15.7803.202.43-7.800-8.240-9.670-4.6900.58-6.45-4.230114.5829.48201.64-18.08-101.6400.00033.865.88
2018 (7)-0.88014.77-24.91-15.9703.1227.04-6.550-6.670-7.200-4.0300.62-15.07-3.00088.4950.26246.1599.42-144.2300.00031.9820.5
2017 (6)-1.05019.67-15.87-8.4302.46-17.68-6.800-6.790-7.720-4.8000.732.82-3.96058.899.16123.440-23.4400.00026.549.94
2016 (5)0.20-87.2623.38-1.52-2.0002.998.22.06-72.421.20-82.531.33-87.520.99-85.330.71-23.665.38-50.3253.95-12.49-95.240195.24265.630.00024.1417.47
2015 (4)1.57175.4423.748.33.4402.76-14.967.47160.286.87140.2110.66151.426.75128.810.936.910.8358.5761.65-16.8945.63053.40-53.450.00020.55-4.91
2014 (3)0.57021.9228.19-0.3903.25-13.952.8702.8604.2402.9500.8716.06.83074.1812.14-14.710114.7100.00021.61-9.62
2013 (2)-1.04017.10-20.5-8.5003.77-18.99-6.280-6.250-7.840-4.2100.757.14-1.59066.15-1.39136.51-80.02-34.9200.00023.91-0.17
2012 (1)-0.11021.510-4.2704.660-0.600-0.680-0.770-0.0200.7004.97067.080683.330-583.3300.00023.950

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