玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0000000000009.820.00.019.640.00.016.070.00.0000
24Q2 (19)0000000000009.820.00.019.640.00.016.070.00.0000
24Q1 (18)0000000000009.820.00.019.640.00.016.070.00.0000
23Q4 (17)0000000000009.820.00.019.640.00.016.070.00.0000
23Q3 (16)00-100.000-100.000-100.000-100.09.820.00.019.640.00.016.070.00.0000
23Q2 (15)00-100.000-100.000-100.000-100.09.820.014.2919.640.014.2916.070.08.27000
23Q1 (14)00-100.000-100.000-100.000-100.09.820.015.1819.640.0-2.5416.070.09.12000
22Q4 (13)0-100.0-100.00-100.0-100.00-100.0-100.00-100.0-100.09.820.0118.2519.640.078.5716.070.078.57000
22Q3 (12)1.12-12.5-17.650.110.022.220.220.04.760.18-5.26-14.299.8214.2948.4119.6414.2927.2116.078.274.08000
22Q2 (11)1.28-0.78-19.50.110.037.50.22-15.384.760.190.0-9.528.590.7870.817.19-14.7230.1314.840.7812.39000
22Q1 (10)1.29-35.5-32.810.1122.2222.220.2618.1818.180.195.56-5.08.5389.4981.9120.1683.2375.914.7363.6541.4000
21Q4 (9)2.047.0612.360.090.0-18.180.224.7615.790.18-14.29-10.04.50-32.0-27.1811.00-28.763.059.00-41.71-19.9000
21Q3 (8)1.36-14.47-25.270.0912.5-10.00.210.010.530.210.00.06.6231.5320.4415.4416.9147.9115.4416.9133.82000
21Q2 (7)1.59-17.193.250.08-11.11-38.460.21-4.555.00.215.010.535.037.34-40.413.2115.271.713.2126.797.05000
21Q1 (6)1.927.8729.730.09-18.18-40.00.2215.7915.790.20.0-4.764.69-24.15-53.7511.467.35-10.7510.42-7.29-26.59000
20Q4 (5)1.78-2.24.090.1110.0-35.290.190.0-13.640.2-4.76-13.046.1812.47-37.8410.672.25-17.0311.24-2.62-16.46000
20Q3 (4)1.8218.180.00.1-23.080.00.19-5.00.00.2110.530.05.49-34.910.010.44-19.620.011.54-6.480.0000.0
20Q2 (3)1.544.050.00.13-13.330.00.25.260.00.19-9.520.08.44-16.710.012.991.160.012.34-13.050.0000.0
20Q1 (2)1.48-13.450.00.15-11.760.00.19-13.640.00.21-8.70.010.141.950.012.84-0.210.014.195.490.0000.0
19Q4 (1)1.710.00.00.170.00.00.220.00.00.230.00.09.940.00.012.870.00.013.450.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2021 (10)6.873.620.35-27.080.8611.690.8-2.445.09-29.6312.527.7911.64-5.8500
2020 (9)6.63-15.110.48-30.430.77-7.230.82-11.837.24-18.0511.619.2812.373.8600
2019 (8)7.81-2.380.69-15.850.83-3.490.9325.688.83-13.8110.63-1.1411.9128.7300
2018 (7)8.0-14.440.82-27.430.860.00.7417.4610.25-15.1910.7516.879.2537.2800
2017 (6)9.35-6.871.1310.780.86-14.850.6321.1512.0918.969.20-8.576.7430.0900
2016 (5)10.04-27.031.02-3.771.01-15.830.52-1.8910.1631.8810.0615.355.1834.479500.0
2015 (4)13.7614.571.066.01.28.110.53-7.027.70-7.488.72-5.643.85-18.849500.0
2014 (3)12.0119.271.05.261.114.720.570.08.33-11.749.24-12.24.75-16.159500.0
2013 (2)10.074.240.959.21.06-0.930.573.649.434.7510.53-4.975.66-0.589500.0
2012 (1)9.6600.8701.0700.5509.01011.0805.6909500

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